The Character of a Corporation: How Your Company's Culture Can Make or Break Your Business

This book provides a diagnostic framework for understanding corporate culture using the 'Double S cube' model, which maps sociability against solidarity to identify four types: Communal, Networked, Mercenary, and Fragmented.

Drawing on research and consultations, Rob Goffee and Gareth Jones explain how culture affects performance, why organisations have multiple cultures, and practical steps to enhance sociability or solidarity for sustainable success.

It includes tools for managers to assess their company's character and strategies to thrive or transform it.