Everything is Negotiable
Book • 1984
Gavin Kennedy's 'Everything Is Negotiable' presents negotiation as an everyday skill that anyone can learn and apply.
The book breaks down negotiation into practical tactics and mindsets, advising readers how to prepare, ask better questions, and create win-win outcomes.
Kennedy combines real-world examples with clear frameworks to help professionals negotiate salary, contracts, and everyday agreements with confidence.
He emphasizes flexibility, creativity, and understanding the other party's motivations to achieve better terms.
The book is aimed at both beginners and more experienced negotiators seeking actionable strategies rather than abstract theory.
The book breaks down negotiation into practical tactics and mindsets, advising readers how to prepare, ask better questions, and create win-win outcomes.
Kennedy combines real-world examples with clear frameworks to help professionals negotiate salary, contracts, and everyday agreements with confidence.
He emphasizes flexibility, creativity, and understanding the other party's motivations to achieve better terms.
The book is aimed at both beginners and more experienced negotiators seeking actionable strategies rather than abstract theory.
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