#4094

Mentioned in 12 episodes

The Business of Expertise

Book • 2014

Author

David C. Baker

Mentioned by

Mentioned in 12 episodes

Mentioned by

Sean Cannell

, referencing the "drop and give me 20" concept.

370 snips

The Art of Standing Out in Content Creation - With Sean Cannell of Think Media | Episode 325

Referenced by

Chris Do

in relation to the concept 'drop and give me 20'.

99 snips

The Art of Standing Out in Content Creation w/ Sean Cannell | Recast

Mentioned by

Tom Schwab

, discussing its high quality and value proposition for clients.

56 snips

416 The Rise of the Creator Capitalist with Christopher Lochhead | The Podcast Interview Marketing Show

Mentioned by

Jay Acunzo

David C. Baker

's seminal work, garnering praise from the New York Times.

54 snips

David C. Baker: Clarity comes *in* the articulation, not before it

Mentioned by

Blair Enns

when discussing the two-room model of a strategy room and an execution room.

44 snips

Defending the Castle When the Moats Are Drained

Mentioned by

Chris Do

when discussing the importance of precise language and articulation.

34 snips

232 - There is wisdom in learning — with Kevin Finn

Mentioned by

Chris Do

, quoting a line from the book about gaining clarity through articulation.

18 snips

Becoming Unshakable: Design, Filmmaking, and Identity w/ Stan Nwaeze | Ep 375

Recommended by

Esai Arasi

as a book that changed her perspective on pricing and client acquisition.

18 snips

TCC Podcast #438: A Minimal Approach to Social Media with Esai Arasi

Mentioned by

Louis Grenier

while discussing the challenges of self-assessment in branding.

15 snips

The 4-step process to STAND THE F*CK OUT | Louis Grenier (STFO.io, Everyone Hates Marketers)

Recommended by

Tim Kilroy

as an essential read to help agency owners think about and refine their business of expertise.

12 snips

099 Tim Kilroy: Why Agency Vibes Win More Clients Than Services

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