David C. Baker

David C. Baker, seasoned consultant and author on agency strategy, shares what he would build into a new creative firm. He discusses all-remote operations with city anchoring, non-equal ownership and paid advisory boards. He outlines tight leadership meetings, productized modules over hourly billing, transparent pay and financials, selective client limits, and performance-based fees.

David C. Baker, a 7-time author and expert consultant for professional service firms, shares insights on translating expertise into relatable stories. He emphasizes the importance of authenticity in communication and the fear of failure in client interactions. David discusses how clarity emerges through writing and the art of condensing ideas into digestible formats. He also explores the value of personal anecdotes and vulnerability in building connections, and highlights the challenge of making insights compelling for others.

David C. Baker, author and advisor known for The Business of Expertise, explains why sharp positioning beats being interchangeable. He discusses narrowing focus, testing market size, using pricing and exclusion to signal value, and building a lead-generation flywheel. Practical rules and boundary-setting tips guide firms to stay small, selective, and strategically different.