#91345
Mentioned in 1 episodes

Lemon

Book • 2019
Author
Orlando Wood
Author
Institute of Practitioners in Advertising Staff

Mentioned by

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 Michael Aaron Flicker
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 Andrew Tindall

Mentioned in 1 episodes

Mentioned by
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Andrew Tindall
 as Orlando Wood's work that underpins the concept of showmanship in advertising.
14 snips
The creative dividend: media spend and creative quality are better together
Mentioned by
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Michael Aaron Flicker
 as one of the books that has been critical to discussions on advertising effectiveness.
Interview: Orlando Wood, author of Lemon and Look Out, on why showmanship beats salesmanship

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