Andrew Tindall
Senior VP of Global Partnerships at System1, experienced in creative measurement and advertising effectiveness who co-led the Creative Dividend study.
Best podcasts with Andrew Tindall
Ranked by the Snipd community
14 snips
Mar 17, 2026 • 50min
The creative dividend: media spend and creative quality are better together
Juliet Heygarth, effectiveness lead at Effie Worldwide working on evidence-based marketing, and Andrew Tindall, System1 partnerships lead with creative measurement expertise, discuss the Creative Dividend study. They explore how creative quality and media spend combine to drive business outcomes. They unpack the creativity stack, creative efficiency metrics, super touch points, and why media scale turns creative into profit.
Feb 22, 2026 • 41min
The new book that makes the business case for creative effectiveness
Andrew Tindall, System1 SVP specializing in behavioral data and ad effectiveness; Juliet Haygarth, Effie CMO focused on marketing effectiveness; Traci Alford, Effie CEO championing measurable marketing. They discuss The Creative Dividend book, why creativity needs media support and sustained investment, the role of emotion and distinctiveness, and new tools and frameworks to make creative work defendable and business-driving.
