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The Unseen Internet
Conjuring the Occult in Digital Discourse
Book • 2026
Shira Chess's 'The Unseen Internet' examines the intersections of magic, folklore, and digital technologies, arguing that our online practices often mirror occult ritual and belief.
The book traces phenomena from early internet cryptids like Slender Man to contemporary AI conjuring, showing how liminal online spaces foster spiritual narratives.
Chess situates these developments within the countercultural roots of early web communities and the later corporate entrenchment of platform architectures.
She assesses both empowering and problematic outcomes of treating algorithms and networks as non-corporeal entities, and outlines ways people reclaim agency online.
The work blends media studies, digital folklore, and cultural history to illuminate the unseen spiritual architecture of the web.
The book traces phenomena from early internet cryptids like Slender Man to contemporary AI conjuring, showing how liminal online spaces foster spiritual narratives.
Chess situates these developments within the countercultural roots of early web communities and the later corporate entrenchment of platform architectures.
She assesses both empowering and problematic outcomes of treating algorithms and networks as non-corporeal entities, and outlines ways people reclaim agency online.
The work blends media studies, digital folklore, and cultural history to illuminate the unseen spiritual architecture of the web.
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Mentioned in 1 episodes
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when introducing an AI-conjured character (Loab) as a case study from her book.

Shira Chess

60 snips
The Internet Is an Occult Machine (w/ Shira Chess)


