#6299

Mentioned in 8 episodes

Mindmasters

The Data-Driven Science of Predicting and Changing Human Behavior

Book • 2024

Author

Sandra Matz

Mentioned by

Mentioned in 8 episodes

Mentioned by

Manoush Zomorodi

as the latest book by the guest Sondra Matz.

102 snips

How AI is using your data to influence you

Featured book of the Read to Lead podcast, episode 562, discussed by

Jeff Brown

and

Sondra Matz

21 snips

The Science of Predicting and Changing Human Behavior – Episode 562 (M02)

Mentioned by

Dave Stachowiak

as a book that illustrates how psychological targeting works and its potential for both good and evil.

20 snips

718: How Leaders Can Use the Algorithms for Good, with Sandra Matz

Mentioned by

Kevin Coldiron

as a new book explaining the risks and opportunities of psychological targeting.

18 snips

IL41: They’re Not Just Reading You... They’re Rewriting You ft. Sandra Matz

Mentioned by

Mike Carruthers

as the author of a book on psychological targeting and data-driven human behavior prediction.

17 snips

How You Are Being Psychologically Targeted & The Extraordinary Power of Curiosity

Mentioned by

Rene Garfinkel

as the topic of the podcast episode.

Sandra Matz, "Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior" (HBRP, 2025)

Mentioned by

Michael Kovnat

as a new book unpacking the question of how algorithms can be used for good, and by

Sandra Matz

herself as a collection of lessons learned from studying algorithms' ability to penetrate our minds and decode our psychology.

Are Algorithms Controlling Your Mind?

Mentioned by

Ari Paparo

as a new book by Professor

Sandra Matz

from Columbia Business School, focusing on the use of psychology in advertising and marketing.

Episode 105: Live from CES, plus Professor Matz from Columbia B-School talks about psychology in advertising

Mentioned by

Kaihan Krippendorff

as the subject of the podcast, highlighting its insights into psychological targeting and ethical data use.

#134—Sandra Matz: The Intersection of Human Behavior and AIs Psychological Targeting

Mentioned by

Kurt Nelson

and

Tim Houlihan

as the subject of the podcast episode and author of the book.

The Data and Influence Behind Your Digital Footprint | Sandra Matz

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