Inside the Mind of a Voter
Book • 2020
Inside the Mind of a Voter presents a people-centred approach to electoral psychology, arguing that voting is an experience shaped by environment, memory, and emotion rather than only rational calculation.
Bruter and Harrison introduce the concept of electoral ergonomics to show how ballot design, polling-station setup, and modes of voting trigger memories and social projections that influence choices.
The book combines large-scale observational research across countries with theoretical insights to explain phenomena like first-time voter formation and the effects of remote voting.
It highlights practical implications for electoral administrators seeking to foster democratic participation and cohesion.
The authors propose reforms to make voting more socially connective and respectful of voters' psychological needs.
Bruter and Harrison introduce the concept of electoral ergonomics to show how ballot design, polling-station setup, and modes of voting trigger memories and social projections that influence choices.
The book combines large-scale observational research across countries with theoretical insights to explain phenomena like first-time voter formation and the effects of remote voting.
It highlights practical implications for electoral administrators seeking to foster democratic participation and cohesion.
The authors propose reforms to make voting more socially connective and respectful of voters' psychological needs.
Mentioned by
Mentioned in 0 episodes
Mentioned by ![undefined]()
![undefined]()
Katarina Gordichuk
Michael Bruter
Your 'first time' can shape democracy: the psychology of voting
