Michael Bruter
Director of the Electoral Psychology Observatory and professor of political science at the London School of Economics, author of Inside the Mind of a Voter and expert on the psychology of voting and electoral behavior.
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Apr 2, 2026 • 34min
Your 'first time' can shape democracy: the psychology of voting
Michael Bruter, director of the Electoral Psychology Observatory and LSE political scientist, explores how first voting experiences shape lifelong democratic participation. He discusses electoral ergonomics and how voting environments and design affect emotions. He also examines youth, social media, polarization, and why conversations and empathy can reduce intergenerational hostility.
