One Up: Creativity, Competition, and the Global Business of Video Games

Joost van Dreunen's One Up examines how creativity and competition shape businesses in interactive entertainment and beyond.

Drawing on his experience as a researcher and industry observer, he analyzes economic and strategic forces that influence creative production.

The book traces how platform power and distribution models affect creators and companies, arguing for new approaches to sustain growth and cultural relevance.

It blends data-driven analysis with narrative case studies to reveal structural constraints facing the games industry.

Overall, One Up offers perspectives for executives, creators, and students on navigating the modern creative economy.