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Mentioned in 1 episodes

Branding the Nation

Book • 2013
Author
Melissa Aronczyk

Mentioned by

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 Jeffrey Gordon

Mentioned in 1 episodes

Mentioned by
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Jeffrey Gordon
, who describes it as a superb book on the phenomenon of nation branding.
Melissa Aronczyk, “Branding the Nation: The Global Business of National Identity” (Oxford UP, 2013)

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