Melissa Aronczyk
Professor in the School of Communication and Information at Rutgers University with research on public relations, media, and climate disinformation; co-author of the chapter on media and climate obstruction.
Best podcasts with Melissa Aronczyk
Ranked by the Snipd community
12 snips
Oct 3, 2025 • 59min
How The Media Drives Climate Obstruction
Max Boykoff, an environmental studies professor at the University of Colorado, and Melissa Aronczyk, a communications expert at Rutgers University, delve into how media and PR shape climate narratives. Boykoff discusses bias in balanced reporting, while Aronczyk reveals the PR ecosystem influencing public perception. They highlight the impact of corporate media ownership on climate skepticism and the role of social media in amplifying disinformation. The conversation underscores the urgency of addressing these issues to foster better climate action.
9 snips
Dec 4, 2013 • 56min
Melissa Aronczyk, “Branding the Nation: The Global Business of National Identity” (Oxford UP, 2013)
Melissa Aronczyk, assistant professor and author of Branding the Nation, studies how national identity is packaged and sold. She traces the rise of nation branding, the transnational promotional class behind it, and case studies from Canada to Poland. Conversations explore competitiveness metrics, citizen mobilization as brand ambassadors, and the tensions between differentiation and standardization in global marketing of nations.
