#25905
Mentioned in 2 episodes
The 12 Powers of a Marketing Leader
with Patrick Barwise
Book • 2021
The 12 Powers of a Marketing Leader is the #1 leadership book for marketers, based on groundbreaking research involving over 68,000 assessments on what makes successful customer leaders.
Co-authored by Thomas Barta and Patrick Barwise, the book provides a comprehensive playbook for current and aspiring Chief Marketing Officers, offering practical strategies and insights on how to lead marketing teams, drive growth, and effect organizational change.
The book has been endorsed by prominent business leaders including Marshall Goldsmith, Seth Godin, and Sir Martin Sorrell.
Co-authored by Thomas Barta and Patrick Barwise, the book provides a comprehensive playbook for current and aspiring Chief Marketing Officers, offering practical strategies and insights on how to lead marketing teams, drive growth, and effect organizational change.
The book has been endorsed by prominent business leaders including Marshall Goldsmith, Seth Godin, and Sir Martin Sorrell.
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Mentioned in 2 episodes
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John Evans
Thomas Barta
24 snips
Why Marketers Don’t Make the Boardroom - Thomas Barta
Mentioned by Syl Saller as a really great and rigorous book that gets into what makes the difference in people's progression.
Syl Saller CBE on balancing life, leadership & making the right career moves
