Thomas Barta
Marketing leadership expert, former McKinsey partner and CEO of the Marketing Leadership Institute, author of The 12 Powers of a Marketing Leader based on large-scale leadership research.
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Feb 18, 2026 • 38min
Why Marketers Don’t Make the Boardroom - Thomas Barta
Thomas Barta, marketing leadership expert and former McKinsey partner, shares why so few marketers reach the boardroom. He discusses what CEOs expect, how to prove marketing drives profitable growth, ways to build a strong CMO–CFO relationship, and why bravery and quick action beat fitting in. Practical tactics and bold thinking take center stage.
