The Williams Behaviour Book
50 Models to Influence Action
Book •
Bri Williams' book presents 50 concise models and frameworks designed to help practitioners move people from current behaviours to desired actions.
It synthesises behavioural-science insights into practical tools for both internal organisational change and customer-facing interventions.
The book emphasises clarity in defining behavioural objectives, diagnosing common barriers (apathy, confusion, fear), and sequencing communications to increase uptake.
Williams uses approachable names and mnemonics (like the Zorro technique) to make models memorable and actionable for marketers and change leaders.
The work aims to prevent teams from solving the wrong problem by focusing on what people do now and what they must do instead.
It synthesises behavioural-science insights into practical tools for both internal organisational change and customer-facing interventions.
The book emphasises clarity in defining behavioural objectives, diagnosing common barriers (apathy, confusion, fear), and sequencing communications to increase uptake.
Williams uses approachable names and mnemonics (like the Zorro technique) to make models memorable and actionable for marketers and change leaders.
The work aims to prevent teams from solving the wrong problem by focusing on what people do now and what they must do instead.
Mentioned by
Mentioned in 0 episodes
Mentioned by 
Michael Aaron Flicker
Interview: Bri Williams, behavioral scientist and founder of People Patterns, on designing customer journeys that change behavior
