Bri Williams
Behavioral scientist, author of The Williams Behaviour Book, and founder of consultancy People Patterns, specializing in practical models and training to help organisations design behavior change.
Best podcasts with Bri Williams
Ranked by the Snipd community
Jan 29, 2024 • 60min
Decoding Behavior Change | Bri Williams [Republish]
Bri Williams, a pioneer in applying behavioral principles to businesses, shares her model for dismantling barriers to behavior change. Topics include priming, nudges, and origami toilet paper. She also provides three tips for improving habits and discusses music recommendations. So join the conversation with Bri Williams and expand your knowledge of behavioral science!
Mar 25, 2026 • 55min
Interview: Bri Williams, behavioral scientist and founder of People Patterns, on designing customer journeys that change behavior
Bri Williams, behavioral scientist, author of The Williams Behaviour Book and founder of People Patterns, shares practical tools for designing behavior change. She breaks down three core barriers: apathy, confusion and fear. Short tactics and models include the Zorro technique, front-loading rewards, limiting choices and arming advocates to win support.
