The Smart Communications Podcast

Do the sub-brands of your nonprofit reflect your brand strategy and help you engage audiences, or do they cause confusion and limit participation? Join co-director, Farra Trompeter, and creative director, Claire Taylor Hansen, as they discuss how to use sub-brands strategically.

Why does good work take time? Farra Trompeter, co-director, and Josh Riman, founder and president of Great Believer, talk about why it's essential to have mutual trust, kindness, and respect between nonprofit organizations and creative agencies.

Farra Trompeter, co-director, talks with Rusty Stahl, founder, president, and CEO of Fund the People, about how you can communicate the value of your organization, including the value of your staff, and how to get your funders to invest in the people who make your organization work.

Should we strive for work-life balance or work-life harmony? Farra Trompeter, co-director, chats with Sarah Boison, digital strategist, about how we can support our colleagues, and ourselves, when we are experiencing burnout.

How do you center equity and justice in your fundraising efforts? Founder and Chief Purpose Officer of Gladiator Consulting, Rachel D'Souza-Siebert, chats with co-director, Farra Trompeter about how to shift our relationships with donors and bring more abundance to our fundraising.

Monthly giving programs bring more stability and sustainability to an organization. In this episode, Farra Trompeter chats with Dana Snyder, founder of Positive Equation, who shares tips on how to attract and engage repeat donors.

Farra Trompeter, co-director, and Craig Shelley, partner and chief growth officer at Orr Group discuss different approaches to develop and apply your organization’s strategic plan.

Communicating first or at the same time with your staff as external communications roll out builds trust. Farra Trompeter, co-director, chats with Fatima Jones, senior director of marketing and communication, at The Apollo, about what a high-functioning internal communications team can look like.

Why is it important to center your community in shaping and representing your organization’s brand? Ally Dommu, director of strategy, talks with Farra Trompeter, co-director, about the value and practices of community-informed branding.

Clear vision, mission, and values are essential to establishing and reinforcing your brand. Farra Trompeter, co-director, and Ryan Gerhardt, senior copywriter, explore how your vision, mission, and values can help provide clarity and build stronger, lasting connections with your audiences.