The Smart Communications Podcast

Big Duck
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Mar 16, 2022 • 11min

Episode 108: How can you promote legacy giving?

Farra Trompeter, co-director, interviews Lori Kranczer, founder and CEO of Everyday Planned Giving, about her work in the planned giving space and how organizations can develop their legacy giving programs and have better connections with their donors.
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Mar 2, 2022 • 23min

Episode 107: How can you approach succession planning?

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Feb 16, 2022 • 23min

Episode 106: Protecting one's time: How can wellbeing play into decision-making?

How do you describe how you make decisions in your role? Hannah Thomas, director of learning and innovation at Big Duck, talks with Fatima Jones, senior director of marketing and communications at the Apollo Theater, to discuss how to set up boundaries to protect your time and wellbeing and how to enforce these boundaries in your decision-making process.
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Feb 2, 2022 • 22min

Episode 105: Why do government agencies need strong brands?

How do government agencies use communications to connect with the public? Listen as Ally Dommu, director of strategy, and Charlotte Levitt, director of marketing and communications at the NYC Campaign Finance Board (CFB), reflect on CFB’s rebrand journey and shed some light on the factors that go into branding for government agencies.
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Jan 19, 2022 • 15min

Episode 104: How can you embrace the challenges of changing your name?

Why would an organization consider changing its name? Farra Trompeter, co-director, and senior copywriter, Ryan Gerhardt, dive into the joys and pains of naming as part of the branding process.
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Jan 5, 2022 • 23min

Episode 103: Tiny Habits: How can small changes change everything?

It’s a new year! Do you have new behaviors you want to adopt or unwanted behaviors you want to stop? Tiny Habits is a simple and effective method to change behavior. Learn how to change behaviors or adopt new ones with Farra Trompeter, co-director and Edith Asibey founder of Asibey consulting.
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Dec 16, 2021 • 26min

Episode 102: How can you create a healthy workplace in remote settings?

How can your organization prioritize wellness and productivity? Farra Trompter, co-director, talks with Meico Marquette Whitlock, founder and CEO of Mindful Techie, in this episode packed with ways to add a more mindful approach to your work-life and tech-life balance.
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Dec 1, 2021 • 23min

Episode 101: How do you know when your nonprofit has a jargon problem–and what can you do about it?

Jargon is common in the nonprofit sector. For some it can communicate knowledge, but for most people, using jargon, acronyms, and complicated phrases can be alienating.. Big Duck’s founder and board member, Sarah Durham chats with Bill Furmanski, senior director of communications at the Fair Labor Association about de-jargoning the messaging in your organization and how to make sure your audiences can understand who you are in plain language.
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Nov 17, 2021 • 38min

Episode 100: How can nonprofits apply the principles of Emergent Strategy to their communications?

Never a failure, always a lesson. Trust the people. Move at the speed of trust. These are just a few principles of Emergent Strategy by adrienne mareee brown. Hannah Thomas, director of learning and innovation, and Priscilla Hung, co-director of Move to End Violence, discuss being adaptive, thinking with abundance, and centering your purpose.
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Nov 3, 2021 • 22min

Episode 99: Who should be on your communications team?

Sarah Durham, Big Duck’s founder, and Kivi Leroux Miller, founder and CEO of the Nonprofit Marketing Guide, share tips that will help any nonprofit strengthen their communications team and improve its capacity to succeed.

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