

Dental Practice Heroes
Dr. Paul Etchison
Where dentists learn how to cut clinical days while increasing profits - without sacrificing patient care, cutting corners, or cranking volume. We teach you how to grow a scalable practice through communication, leadership, and effective management. Hosted by Dr. Paul Etchison, author of two books on dental practice management, dental coach, and owner of a $6M collections group practice in the south suburbs of Chicago, we provide actionable advice for practice owners who want to intentionally create more time to enjoy their families, wealth, and deep personal fulfillment. If you want to build a scalable practice framework that no longer stresses, drains, or relies on you for every little thing, we will teach you how and share stories of other dentists who have done it!
Episodes
Mentioned books

Mar 12, 2025 • 22min
Mastering Nonverbals for Case Acceptance
Your body language might be sabotaging your case acceptance without you even realizing it. Imagine presenting the perfect treatment plan with flawless explanation—only to have patients hesitate and "think about it." What went wrong?The answer lies in the subtle realm of nonverbal communication. Research shows our brains are 12.5 times more likely to believe body language over words, and a staggering 82% of first impressions depend entirely on nonverbal cues. These hidden signals determine whether patients perceive you as trustworthy and competent—or not.Drawing from Vanessa Van Edwards' groundbreaking book "Cues," this episode breaks down five powerful techniques to transform your patient interactions. You'll discover the critical link between open hand gestures and trust, learn the "shoulder-to-earlobe rule" for projecting confidence, master the perfect balance of eye contact, practice the engagement-signaling "lower lid flex," and understand the charisma-building "first liker advantage."Try incorporating just one new cue per day into your patient interactions and watch as engagement improves. These subtle shifts in body language could be the missing piece in your case acceptance puzzle, helping more patients say "yes" to the treatment they truly need.Free Webinar this wednesday on the Dental Practice Heroes App. Download the App from the App store for free and register on the meetup's tab. Don't be a silly goose....Download the Dental Practice Heroes App today and access all the free resources available to you. (Awesome Android ppl Click Here)Take Control of Your Practice and Your LifeWe help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Mar 10, 2025 • 36min
Big Time Numbers Without Burning Out w/ Spencer Greer
The secret to higher production? Better leadership, not just more patients. In this episode, Dr. Spencer Greer shares the biggest lessons he’s learned from scaling multiple practices, optimizing production, and keeping teams motivated—even when you're leading remotely. He reflects on the mistakes he made, what he’d do differently, and how partnering with a DSO has helped him step back from ownership stress and focus on a new chapter in his career. Learn what you can do to increase production and become a better leader!Topics discussed in this episode:How sales skills translate to dentistryBalancing leadership between multiple practicesWhy your team isn’t motivated (and how to fix it)Common mistakes in remote practice managementTransitioning to DSO partnership and work-life balanceThe power of coaching and professional investmentFind out how you can work with Dr. Spencer Greer at Big Time Dental Producers!Free Webinar this wednesday on the Dental Practice Heroes App. Download the App from the App store for free and register on the meetup's tab. Don't be a silly goose....Download the Dental Practice Heroes App today and access all the free resources available to you. (Awesome Android ppl Click Here)Take Control of Your Practice and Your LifeWe help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Mar 5, 2025 • 19min
Show, Don't Tell: Communicating Intentionally
This episode delves into the vital role of visual aids in enhancing patient understanding and acceptance in dental practices. We explore various methods and strategies that allow dental professionals to effectively communicate treatment options, ensuring clarity and confidence in patient decisions. • Discussing the cognitive advantages of visual aids in patient care • Sharing creative techniques for using visual aids in the office • Exploring the positive impact of visual aids on patient engagement and trust • Offering insights into common pitfalls of verbal communication • Challenging listeners to create customized visual tools for their practices Create visual aids for better patient understanding and watch your acceptance rates soar! Free Webinar this wednesday on the Dental Practice Heroes App. Download the App from the App store for free and register on the meetup's tab. Don't be a silly goose....Download the Dental Practice Heroes App today and access all the free resources available to you. (Awesome Android ppl Click Here)Take Control of Your Practice and Your LifeWe help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Mar 3, 2025 • 18min
No Regrets: Preventing Buyer's Remorse in Patients
Feeling uncertain after a big dental purchase? You're not alone. This episode unpacks the phenomenon of buyer's remorse, especially regarding dental treatments. We delve into why patients harbor doubts about the necessity of their treatments, the high costs commonly associated with dental procedures, and how these factors can lead to feelings of regret.Throughout the episode, you'll find practical tips that can be easily implemented in your practice to enhance patient trust and satisfaction. Ultimately, addressing and mitigating buyer's remorse not only benefits your patients but also cultivates long-term relationships and encourages referrals. Don't miss this opportunity to improve your practice! Be sure to subscribe, leave a review, and share this episode with colleagues who may benefit from these insights.Free Webinar this wednesday on the Dental Practice Heroes App. Download the App from the App store for free and register on the meetup's tab. Don't be a silly goose....Download the Dental Practice Heroes App today and access all the free resources available to you. (Awesome Android ppl Click Here)Take Control of Your Practice and Your LifeWe help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Feb 26, 2025 • 23min
What's Wrong with Your Onboarding Process with the DPH Coaches
Most new hire issues can be traced back to one thing: onboarding. In this episode, the hosts and their expert guests share proven strategies to effectively train, support, and integrate your new team members right from the beginning. You'll learn how to create a clear onboarding process that reduces turnover, minimizes training stress, and helps you build a culture where employees feel confident, prepared, and excited to grow in your practice.Topics discussed in this episode:Why onboarding is important in a dental practiceKey elements of an effective onboarding processOnboarding challenges and solutionsGrowth and career developmentAn exercise to transform your onboarding processFree Webinar this wednesday on the Dental Practice Heroes App. Download the App from the App store for free and register on the meetup's tab. Don't be a silly goose....Download the Dental Practice Heroes App today and access all the free resources available to you. (Awesome Android ppl Click Here)Take Control of Your Practice and Your LifeWe help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Feb 20, 2025 • 19min
Team Resistance and Getting Buy In with Anthony Do
One of the biggest leadership mistakes is making your "why" about you, not your team. In this episode, Dr. Anthony Do of Red Oak Family Dentistry returns to share hard-earned lessons on leadership, motivation, and creating a culture that makes your team want to stay. Learn how to become a leader people trust, find fulfillment in your career, and build a loyal team that's invested in the long-term success of your practice!Topics discussed in this episode:The truth about your “why”What true leadership looks likeA simple exercise to get real team buy-inFree Webinar this wednesday on the Dental Practice Heroes App. Download the App from the App store for free and register on the meetup's tab. Don't be a silly goose....Download the Dental Practice Heroes App today and access all the free resources available to you. (Awesome Android ppl Click Here)Take Control of Your Practice and Your LifeWe help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Feb 17, 2025 • 27min
How to Fix Challenging Team Behaviors with Katheryn Eitel Belt
Struggling to get your team on board? The answer isn’t demanding compliance—it’s understanding what’s really going on. Let’s talk about what’s holding them back and how to fix it. Katherine Eitel Belt of LionSpeak is back to break down the four biggest reasons employees don’t meet our expectations (and why leaders often overlook the real issues). We dive into strategies for having tough conversations that actually lead to change, setting clear expectations, and recognizing when someone simply isn’t the right fit. Find out how to get true buy-in and create a more motivated, engaged team!Topics discussed in this episode:The 4 reasons employees don’t follow throughHow to figure out why your team isn’t listeningLeading with clarity and setting expectationsAddressing underperformance in a departmentDos and don’ts of getting team buy-inLearn more about LionSpeak’s annual retreats:https://www.lionspeak.net/info@lionspeak.netFree Webinar this wednesday on the Dental Practice Heroes App. Download the App from the App store for free and register on the meetup's tab. Don't be a silly goose....Download the Dental Practice Heroes App today and access all the free resources available to you. (Awesome Android ppl Click Here)Take Control of Your Practice and Your LifeWe help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Feb 12, 2025 • 17min
Stop Getting Behind and Hurrying through Your Days with the DPH Coaches
Busy January? If your office struggled to keep up, you’re not alone. In this episode, we discuss why hurrying may be to blame and how slowing down can actually help you reduce stress, boost productivity, and provide better patient care. Let’s explore how packed schedules, inefficient systems, and understaffing impact both your team and your patients—and what you can do to fix it!Free Webinar this wednesday on the Dental Practice Heroes App. Download the App from the App store for free and register on the meetup's tab. Don't be a silly goose....Download the Dental Practice Heroes App today and access all the free resources available to you. (Awesome Android ppl Click Here)Take Control of Your Practice and Your LifeWe help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Feb 10, 2025 • 14min
Getting to the Root of Practice Challenges
Leadership in dental practices often faces unexpected challenges, especially when dealing with negative patient feedback. By employing the Infinite Why system to analyze issues, leaders can uncover the roots of problems and foster a more constructive team environment focused on improving patient care.• The emotional challenges of receiving negative reviews• Understanding the importance of extreme ownership in practice management• The Infinite Why system as a tool for deep analysis of issues• Engaging in blame-free discussions for improvement• The crucial role of leadership in guiding teams for better outcomes• The importance of continuous training and communication within teamsFree Webinar this wednesday on the Dental Practice Heroes App. Download the App from the App store for free and register on the meetup's tab. Don't be a silly goose....Download the Dental Practice Heroes App today and access all the free resources available to you. (Awesome Android ppl Click Here)Take Control of Your Practice and Your LifeWe help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Feb 5, 2025 • 24min
Big Case Dentistry: How to Market, Consult, and Finance w/ Dr. Taher Dhoon and Dr. Ryan Bradley
Big box implant centers are everywhere, but there ARE ways to stand out. Dr. Ryan Bradley and Dr. Taher Dhoon know firsthand how tough it is to transition into full-arch dentistry — from figuring out marketing to attracting qualified patients who can pay. In this episode, they unpack marketing, consultation, and financing strategies that will help you compete with big implant centers. Tune in for the advice you need to grow your practice and win more full arch cases!Topics discussed in this episode:The struggle to transition into a full arch practiceHow to compete with big implant centersMarketing dos and don’tsFinancing solutions for patientsLearn more about Colorado Surgical Institute:https://www.coloradosurgicalinstitute.com/Free Webinar this wednesday on the Dental Practice Heroes App. Download the App from the App store for free and register on the meetup's tab. Don't be a silly goose....Download the Dental Practice Heroes App today and access all the free resources available to you. (Awesome Android ppl Click Here)Take Control of Your Practice and Your LifeWe help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.


