The Veterinary Marketing Podcast

In today's episode, I share some of the best ways you can use to measure your veterinary practices conversion analytics. Now I know analytics can be tough and is, unfortunately, something that many practices have trouble with. What we are looking for in our analytics is conversions of where did the clients come from. Analytics help us be able to track and measure meaningful data to help us see what's working and what's not. Some of the best ways to make your measuring analytic easier are: -Create an offer that is only for a specific platform- your platforms can be each social platform, emails, blog post, etc. Think like a promo code. Clients only know about a specific offer because they found you through the specific post or ad. -Create Individual landing pages for a specific platform- Using the same kind of idea as the last way to measure conversions, you can create landing pages that can only be accessed through your post, emails, and platforms. -Use UTM Codes- Instead of creating individual landing pages when you don't have a web team you can create individual links! UTM codes attach a little code at the end of your link you are using helping you figure out where your audience is coming from through a link. -Pixel Audiences- You can use either Facebook or Google pixels (such as Google Analytics) on your website. Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Week 2 is now up and all about Analytics. You can learn even more about analytics when you Sign Up Here! Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's Inbetweenisode I share the new updates coming to IOS 14 and what it means for your veterinary practices digital marketing. Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here! Be sure to listen and let me know if you have any questions, comments, or need help with anything!

As we near the end of the crazy year of 2020 we have 2021 to look forward to and take some time to reflect on your veterinary practice's digital marketing from the last year. In today's episode, I cover how you can make your digital marketing amazing in the next new year. And the 5 tips you can use to get the absolute most of your digital marketing. There are 5 things we can do to get the most out of your digital marketing: 1) Collect and Compile Marketing Data- Take time to go across your platforms (Facebook, Google, Instagram, etc)and collect all the data you have compiled over the year 2) Analyze- Taking the data you have compiled now is your time to analyze that data and see what worked, what didn't work, what you would change, what you will keep doing, and see how you can apply it to the future. 3) 80/20 Model- 80% of the results come from 20% of the activity. Using this method will help you readjust to find what you should get rid of and what you should be investing in more. 4)Targeting-Having clear targets of what you want to accomplish in your digital marketing and who is going to help you accomplish them is one of the most crucial steps. Make sure you have your perfect client avatar made to help you know exactly who you are marketing to. 5)Execution-Our last step is execution. Taking all the other steps and putting them to work. Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here! Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's Inbetweenisode I share how you can keep your ad cost from spiking even during expensive seasons like holidays and elections for your veterinary practice's digital marketing. Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's episode, I share some tips on how you can avoid some of the biggest scams people fall into in their digital marketing. I'll also share with you how to find the right partner for your veterinary practices digital marketing so you get the results you are looking for. We'll go over some tactics to look out for so you can get the best results from your partnerships. When going into a partnership to bring on someone to help you with your veterinary practices digital marketing it's important that you find a good fit that will communicate and collaborate well together and that you have a foundation of trust. When working with others in your marketing whether it's one or more you will need to manage each area you are outsourcing. Having a solid ground of understanding and knowing what your ultimate goal is you are wanting to achieve in your veterinary practice will help you be able to easily communicate with your digital marketing partners. Three things you need to know before working with a marketing company for your veterinary practice's digital marketing: 1)Clear Expectations - Being honest on both sides of what you are expecting to achieve with your partnership. 2)Agree on Strategies - Teaming up together to diagnose and prescribe strategies for your digital marketing 3)Frequent Communication - Having frequent meetings to communicate what is happening in your marketing. Tactics to look out for that could lead to wasted money: Geofencing Mobile Display Ads- Think in app ads such as game ads Marketing Companies that aren't transparent with your analytics or your ad spend Link-building SEO or SEO without content And lastly Companies or people selling marketing tactics before even looking at your marketing and diagnosing what your digital marketing needs. Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's Inbetweenisode I share a new media medium you should consider using for your veterinary practice's digital marketing. Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's episode, I share how you can maximize your marketing and turn it into a system with evergreen content and offers. Picking up from last week's episode where we talked about having different types of content and offers to have for your practice, and about creating evergreen content and offers to have in rotation. Evergreen offers and content is a piece of marketing you can use over and over again across different platforms and channels, for years to come. These types of content and offers will help you focus on pieces that will produce results for a long time. As you are creating your offers and content you should create pieces that will help move potential clients down a funnel and ultimately become a real client. There are 5 general types of content that you should create by answering typical questions pet owners are asking and looking for. 1) Wellness- What can you do to keep your pet healthy? 2)Prevention- How to minimize health risks and keep your pets safe? 3)Behaviour - How can I train my pet to do what I need them to learn? 4)Nutrition- What should you be feeding your pet? 5)Enrichment- How can I entertain my pet making both our lives easier and better. Following those general types of content, another way to add information is by adding specificity while still keeping it relevant. You can make content a bit more specific by targeting the content towards -Breeds Big breed or small breed dog posts -Age Puppy, adult, and senior posts -Conditions Breed-specific conditions, senior conditions, or even common and rare conditions -Location Problems pet owners face in different areas in the country -And Time of Year seasonal must-have and awareness months Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's inbetweenisode I talk about google ads newest update, the feature they have taken away, and how you can make sure you aren't losing money on your google ads. Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's episode, I share some creative new strategies you can use to help keep your marketing costs down in your veterinary practice. As we get further into the holiday and political season we are starting to see more and more competitors in the paid ad space in turn driving up ad prices. These tips will help you implement ways to organically get traffic into your practice and lower your digital marketing costs. The first strategy to use is focusing on content. The best time to build out your content is when your practice is busy and doing well, so you can always have it available to use during a slowdown. The two main things to focus on with your content is quality and specificity. Having high professional quality pieces of content is super beneficial as you can reuse them over again across platforms. Making your content very specific is also beneficial because you'll be able to target and speak to a very pinpointed group to drive in more clients like them. Tactics you can also use to maximize your practices organic reach -Let your clients know about each piece of content and offers you put out through your lists. Keep in communication with your list at least once a week -Create a Facebook Group. Creating a Facebook group for your practice members is a great way to give your clients and potential clients a space to find all of your latest information. -Social selling. Direct Response Social Post increases engagement and curiosity -Build your email list. A great way to install cheap insurance for your veterinary practice. Let your list know about offers, content, upcoming events, and about your Facebook group -Have Text message marketing -And Facebook Messenger Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's inbetweenisode I cover how you can avoid having expensive ads during a holiday season. Be sure to listen and let me know if you have any questions, comments, or need help with anything!