Local SEO Tactics and Digital Marketing Strategies

In this episode we celebrate our landmark 100th episode by giving our listeners a unique opportunity to get to know our team better with an interview of our client success specialist, Sue Ginsburg. Sue discusses her passion for learning and in keeping up with trends in marketing and business, and how this passion lead her to this podcast and, subsequently, into her role as a member of the team! Check this episode out today to learn more about our company and how our client-focused approach to business can help you! What you'll learn The importance of keeping up with trends in marketing. What you can do to identify your company's identity. Why keeping your website updated is great for business. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode-100-from-podcast-listener-to-podcast-contributor-interview-with-sue-ginsburg/

Bob, Jesse and Sue drop in with another great listener question. If you have a niche business and you're looking to rework your website, you may be wondering "Is it better to hire a business with niche experience in your own industry, or a business with SEO experience?" We help you to identify your options, what matters for your website, and what factors determine which direction you should go for updating or replacing your website. If you have questions, hit us up at localseotactics.com/questions! We're here to help. Thanks for listening, and enjoy the show! What You'll Learn Why it's important to identify what you want your website to accomplish before anything else. What you should look for in a developer's portfolio to see if they're a good fit for you. How factoring in your return on investment (ROI) may push you in one direction or another. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/choosing-a-niche-web-designer-or-seo-focused-web-designer-what-is-right-for-you/

Terry Samuels Is Back To Talk About Some Basic Website Schema Questions In this episode, Jesse talks listener questions with returning guest, Schema expert Terry Samuels! This conversations aims to answer your website schema questions. Questions include whether you should reverse engineer competitor Schema, how to use hashtags in url Schema, and more! This is an excellent opportunity to learn more about an important ranking factor in SEO and to clear up the potential mystery behind this tool! Mr. Samuels will be a recurring guest on the show, so don't think you missed your opportunity to ask questions! Check out our question form at localseotactics.com/schema to leave a question for future episodes! Thank you for listening, and enjoy the show! What You'll Learn Where to look for "scraping" tools for reverse-engineering Schema from other sites What tools to use to find errors in your Schema When to remove certain pieces of Schema, and when to leave them in View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/answering-your-website-schema-questions-with-terry-samuels/

In this episode, Jesse, Sue and Bob discuss whether or not there is a certain threshold for "enough" GMB reviews, and whether you can reach a point where it would be best to move energy and funding towards other marketing goals. Asking for reviews can often be uncomfortable, but it's incredibly important to your business! Reviews attract new customers and can positively affect your engagement and SEO. Whether it's big or small, if you have a question, we'd love to hear it! Visit us at https://www.localseotactics.com/questions/ to leave us a question! What you'll learn Why getting reviews on any platform (Yelp, Facebook) can help your SEO ranking. How using an automated review platform can make your job much easier. Why keeping yourself ahead of your competitors with reviews is important! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/should-i-stop-getting-reviews-for-my-gmb-after-i-hit-my-target-number/

In today's solo episode, Jesse uses Intrycks' website and GMB as a test case to show the effectiveness of BrightLocal's local search grid tool. He shows that by using BrightLocal's tracking metrics, you can create actionable goals for your SEO and monitor your progress towards those goals. This episode highlights the importance of finding meaningful, actionable metrics for your SEO growth and why it's important to have the right tools to track them. Check this episode out today! What you'll learn What steps to take to improve your SEO, and how BrightLocal can guide those steps. How to make sense of BrightLocal reports. Why it's important to have actionable information to guide your SEO efforts. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/getting-our-gmb-to-rank-higher-for-our-local-niche-day-45-update/

In today's episode, Bob, Jesse and Sue explain how a local SEO focus can benefit a national (or even global) campaign! Having the ability to deploy a message locally allows you to connect with people your larger message may have missed, allowing you to "think globally and act locally." Do you have questions for the team? Visit us at localseotactics.com/questions and let us know! We're here to help. Thanks for listening! What you'll learn Why a national campaign may miss a local audience. How having a local team in place can increase visibility for your message. Why a local SEO focus can benefit even your large business! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-can-local-seo-help-large-companies-who-typically-focus-on-national-branding-campaigns/

The Google page experience update is upcoming, and Bob and Jesse are here to help you understand what that means for you, your website, and your SEO! The Google page experience algorithm update focuses on a number of factors for your website, including website speed, security, and mobile compatibility, that could potentially affect your Google rankings! Jesse and Bob offer a number of insights and tips to prepare you for the changes and make sure that your SEO continues to be optimized for the future. Additionally, we're still open for questions for Schema expert Terry Samuels. Whether you're looking for basic information about Schema or advanced tips and tricks, visit us at localseotactics.com/schema to ask your questions! Thank you for listening! What you'll learn How does the new page experience affect your page and ranking Why it's important to pay attention to the new criteria for ranking What you can do to prepare for the change View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/breaking-down-the-google-page-experience-update-and-what-it-means-for-your-website/

Are you looking to switch hosting companies, but you're worried that perhaps your current web host could be resentful of the switch? In this episode, Bob, Jesse and Sue walk you through how to switch website hosting, and the important points to consider when migrating your website to protect your website and make the transition as smooth as possible. What you'll learn How moving your website to a large-scale server can provide benefits to your website and company. What important aspects to keep in mind when migrating your website to a new host. Why your website is not one of the places you want to cut corners on your business expenditures. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-do-i-protect-against-a-resentful-web-host-sabotaging-my-website-when-i-switch-hosting-companies/

In today's episode, Sue and Jesse answer another listener question! Have you gone through, or are planning to go through, a website overhaul? Whether you're looking for a facelift or to migrate providers, you want to make sure your SEO remains in place and that all of your hard-earned SEO gains and ranking stick. We give you tips for combing over your website to make sure that all of your hard work continues to pay off! Do you have questions for the team? Visit us at localseotactics.com/questions to submit a question for us to answer on our show. If you submit an audio question we use on the show, we could send you a free Intrycks shirt! Click that play button today for great tips and check us out at localseotactics.com for resources to help your business get found online. What you'll learn How to maintain your website's SEO through a transition. What tools are effective in helping you track and maintain your websites structure. Why it's important to validate your links after a transition. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-do-i-ensure-my-current-website-seo-is-transferred-if-i-get-a-new-website/

On this episode of Local SEO Tactics, Bob and Jesse discuss an array of tools available to find broken links on your website, and the value of fixing these links to helping your search engine rankings. Depending on your industry and the complexity of your website, you may have to comb for broken links on your website more often. With these tools, this task will be made way less daunting! What You'll Learn: Why it's important to check for dead links regularly. What tools are available to check for those links. How removing dead links can improve your website's search engine ranking! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-to-find-broken-links-on-your-website/