Local SEO Tactics and Digital Marketing Strategies

If you've ever wondered if you could apply SEO to a Facebook page to rank it online, this episode is for you! Bob, Jesse and Sue discuss why you would want to rank your Facebook page and the advantages of starting small with free listings for your business before investing in a web page to rank. They discuss the reasons behind ranking a Facebook page, and when you may want to avoid it. Questions for the team? Let us know at localseotactics.com/questions! Call in and leave us audio or send us an e-mail, either way, we look forward to hearing from you. Thanks for checking us out, and enjoy the show. Why "Crawl, Walk, Run" is a good approach to growing online. How it's possible to rank a Facebook listing or other online source. What to keep in mind when applying SEO to a Facebook page. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/can-you-perform-seo-on-a-facebook-page-so-that-it-ranks-in-google-search/

In this episode, Bob and Jesse interview digital marketing specialist Keith Evans of UpHero, who brings more than 20 years of marketing experience to the show to help you understand Google CTR and improve your organic click-through rate! This episode will help you better understand the psychology behind marketing and how to build an effective brand to stand out from the crowd! If you're seeing low click-through rates, this episode will be a great tool for understanding how to improve! Also, don't forget to take advantage of Keith's special offer for our listeners! It provides a tremendous value. Got a question for the team, or for a future episode with Keith? Let us know! We're here to help. Thanks for checking us out, and enjoy the show. What You'll Learn What makes consumers click on certain links over others. Why looking at your competitors can help you inspire your own branding and copy. How to create copy that generates clicks. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/improve-google-ctr-for-better-website-click-through-rate-interview-with-keith-evans/

Jesse, Bob, and Sue discuss how to make adjustments as the COVID pandemic continues. With kids going back to school and winter approaching in the U.S., chances of spikes in cases continue, and your business will have to plan for it. What approaches can you take to prepare for these contingencies, and how can you make your clients feel informed in the process? We help you understand your options when it comes to using your online platforms to deliver information to clients. Got a question for the team? Let us know! We love hearing from listeners and look forward to answering your questions. Thanks for checking us out, and enjoy the show! What You'll Learn What to consider in terms of adapting to the current landscape. Why keeping your information up to date online is important. How to prepare for potential shifts in business as winter approaches. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/business-covid-concerns-update-your-online-business-information-for-2021-4th-quarter/

In this episode, Bob, Jesse and Sue discuss the value of using local numbers versus 800 numbers for ranking your website and GMB! Does a local number make you seem "too" local, making an 800 number more beneficial, or does your local number help your website's rank so much that it makes it worth it? In this great deep-dive, the team debates the merits of choosing a local number and the value it has towards your SEO. Got a question for the team? Visit us at our questions page and let us know! Whether you toss us an email or leave us a voice mail, we love to hear from our listeners and we enjoy opportunities to answer questions. Thanks for listening, and enjoy the show! What You'll Learn Why a local number may build trust from potential clients right from the start. How a local number affects your SEO rankings. What to consider when choosing between an 800 number and a local number. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/should-you-use-local-phone-numbers-or-800-numbers-on-your-gmb-listing/

You know it's important to rank highly on Google, but do you know the difference between ranking on both the SERP (search engine results page) and in the map pack? In this solo episode, Jesse explains the value of ranking in both areas of Google's results, and how important ranking in the map pack is for certain types of services. If you're unsure of how to improve the SEO of your website, give our free SEO audit a try! This tool will help you identify ways you could be ranking better, and give you insights into improving your online presence. Thanks for checking us out, and enjoy the show! Why ranking in both the map pack and SERP is important for driving business. How some types of businesses take greater advantage of map pack ranking than others. Why showing up more frequently is important for your business! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/the-benefits-of-showing-up-in-both-the-map-pack-and-natural-organic-search/

In this episode, the team answers a listener's question about using your Frequently Asked Questions section not just for providing great information for clients, but great SEO for your website! By finding the right questions for your FAQ, you can provide both great content for clients and great keywords for Google to help your rank and improve your visibility. This episode will give you a lot of good insights about how to get the most out of your FAQ. Questions for the team? Visit us at localseotactics.com/questions! We love to help folks out and look forward to hearing from you. Thank you for checking us out and enjoy the show! How to identify the right questions for your FAQ. What a bit of easy keyword research can do to help you improve your FAQ. Why knowing the right questions to answer can be really helpful for clients and your business. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/adding-faqs-to-your-web-pages-is-an-easy-way-to-help-your-seo-efforts/

In this solo episode, Jesse walks you through the basics for creating and formatting web pages that rank well and will draw visitors to your website. Jesse discusses the importance of integrating the keywords in a naturalistic manner, and how to rephrase content on your page to maintain your message while improving your SEO! If you find our show provides value for you or your business, leave us a review! Thanks for checking us out, and enjoy the show. How to utilize keywords properly. What to look for on your website for ways to better integrate SEO rich text. What tricks to use to include more information on your page to improve its SEO! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/applying-basic-local-seo-to-your-homepage-for-geography-and-keyword-focus/

Bob, Jesse and Sue answer listener questions about using your Google My Business listing as a service area business. Do you have a business that doesn't have a storefront or office space, but instead services an area? Listing your business as a service area business has tremendous advantages, but how do you get verified with Google without publicly listing a residential address? This episode will help you understand how to set up and use a service area business Google My Business profile! Got a question for the team? Let us know! Whether you're a client or a first time listener, we love to help folks out. Visit us at localseotactics.com/questions to let us know! Thanks for checking us out, and enjoy the show. What You'll Learn The basics of what being a service area business means. Why some businesses may want to set up as a service area business. How to set up your GMB to hide your physical address. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/hide-your-address-by-setting-up-your-gmb-listing-as-a-service-area-business/

In this solo episode, Jesse discusses creative ways to utilize blogs on your website to improve your website SEO. Beyond the power of creating consistent content, there are unique tricks involved in blog posting that may surprise you! This episode provides great insights on fresh ways to leverage blogging for SEO purposes. Curious about your own website SEO? Don't forget to check out out free SEO audit tool! You can use this tool to analyze your web page (or the pages of competitors!) to figure out what's working and what could use some help. Thanks for checking us out, and enjoy the show! What You'll Learn How to utilize a blog section on your website for SEO. Ways to use your blog for SEO that you may not have considered. Why continually creating content is valuable for your SEO. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/leverage-blog-posting-to-help-the-seo-on-your-website/

In this episode, Sue and Jesse explore how to narrow down your keyword targets for your SEO work. Is it best to dive into high-volume keywords, or is there a benefit for targeting niche keywords with room to grow? This episode highlights the value of keyword research for your industry and gives you great insight into helping your business know where to direct your SEO efforts. Got a question for the team? Visit us at www.localseotactics.com/questions! We would love to give you the tips you need to get found online. Thanks for checking us out, and enjoy the show! What you'll learn What factors to account for when identifying keywords to work towards. When to "go where the fight isn't" and target niche keywords related to your industry. Why keyword research is so vitally important to the process of SEO. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/should-i-focus-on-high-volume-keywords-for-my-seo/