

Designing for Health
Craig Joseph MD, FAAP, FAMIA
Designing for Health is a podcast for healthcare leaders and builders who want practical, real-world ways to improve care through better design. Each episode explores how teams can design safer workflows, smarter digital experiences, and more human-centered services across clinical operations, patient experience, data, and health IT. Expect candid conversations with clinicians, operators, technologists, and designers, plus clear takeaways you can use to reduce friction, strengthen adoption, and deliver measurable impact.
Episodes
Mentioned books

Mar 28, 2023 • 30min
Making Rounds: Modernizing business intelligence for stronger data analysis
Head of Thought Leadership Dr. Jerome Pagani speaks with Digital Health Practice Leader Kevin Erdal as well as Michelle Peranelli, who leads the digital and analytics function at Nordic. They discuss what’s needed for successful BI modernization, the challenges of healthcare data analysis compared to other industries, a typical BI modernization journey, and some interesting health-specific use cases. Show notes:[00:00] Intros[01:22] Modernizing healthcare infrastructure with business intelligence (BI) modernization[02:36] First steps toward BI modernization, including requirements[05:51] Healthcare enterprise analytics[06:44] How the healthcare industry uses data today vs. other industries[08:14] The unique challenges of healthcare data analysis[09:12] The cost of data wrangling in healthcare[10:52] Using AI and automation to process data[12:05] How health systems should think about investing in data infrastructures that support analytics[12:52] The history of data use and analytics in healthcare [16:14] Real-time data reporting[17:52] A typical BI modernization journey[21:26] Typical use cases for health systems[25:51] User experience in healthcare[28:49] Data as an asset[29:49] OutrosFor a full transcript, click here.

Mar 21, 2023 • 33min
Designing for Health: Chris McCarthy, MBA | Founder, ILN Coaching & Consulting | Human-centered design and healthcare innovation
ILN Coaching & Consulting's Chris McCarthy speaks with Nordic Chief Medical Officer Dr. Craig Joseph and Head of Thought Leadership Dr. Jerome Pagani. He discusses his pathway to healthcare innovation, how he was inspired by a Ted Koppel Nightline episode highlighting grocery carts, and how he began using the principles of human-centered design (even before any formal training) at Kaiser Permanente. This episode is the first of two with Chris McCarthy. Make sure to check back soon for the second half.Show notes:[00:00] Intros[01:21] Chris McCarthy’s early background[06:02] Pivoting to Kaiser Permanente[11:22] The role of technology in population health management[18:09] Human-centered design and how it’s a vast improvement over business process engineering [21:27] Leveraging IDEO to incorporate human-centered design to solve complex problems[28:13] The relationship between innovation and design[31:59] OutrosFor the full transcript, click here.

Mar 7, 2023 • 30min
Designing for Health: Srinath Adusumalli, MD, MSHP, MBMI | Senior Medical Director, CVS Health | Nudges, sludge, and better user experience
Dr. Srinath Adusumalli chats with Nordic’s Chief Medical Officer Dr. Craig Joseph and Head of Thought Leadership Dr. Jerome Pagani about the nudges and sludges that fill our healthcare ecosystem, the ways non-traditional methods of care delivery can help fill gaps, and the keys to designing better user experiences at scale.Show notes:[00:00] Intros[01:20] Dr. Adusumalli’s background[03:48] The Nudge Unit at Penn Medicine[05:30] Retail health and what it offers consumers that they can’t find in a traditional healthcare model[07:40] Dr. Adusumalli’s study involving statin-prescribing nudges for both clinicians and patients[14:21] How retail health can help fill care caps[16:17] Care navigation and how combining people and technology can improve outcomes[24:08] How to apply lessons learned on the intentionality of design to the broader health ecosystem[27:53] Three things outside of healthcare that are so well designed they bring Dr. Adusumalli joy[29:42] OutrosFor a full transcript, click here.

Feb 28, 2023 • 21min
Making Rounds: The Big Squeeze in Healthcare
Head of Thought Leadership Dr. Jerome Pagani chats with Digital Health Practice Leader Kevin Erdal and Managed Services Practice Leader Paul Slaughter to discuss the many challenges facing healthcare systems, including risks from new entrants, as well as how healthcare systems can do more with less, and ways in which technology can be used to identify and ameliorate these growing issues. Show notes:[01:38] The factors driving the Big Squeeze and their effect[03:17] Risks of new healthcare entrants[05:16] How healthcare systems can do more with less[14:06] How technology can identify and ameliorate problemsFor a full transcript, click here.

Feb 21, 2023 • 32min
Designing for Health: Omar Nagji | Chief Commercial Officer, Memora Health | Team-based care and sustained patient engagement
Memora Health Chief Commercial Officer Omar Nagji chats with Nordic Chief Medical Officer Dr. Craig Joseph and Head of Thought Leadership Dr. Jerome Pagani about how inclusive experiences can be designed, team-based care models and their impact on patient and clinician satisfaction, sustained patient engagement for short- and long-term success, and the secret sauce that’s needed to move the needle on healthcare’s biggest problems.Show notes:[00:00] Intros[01:33] Omar’s background, including his time at Lyft[07:45] How and why Omar made his way to Memora[09:56] How patients interact with Memora[10:50] Memora’s intentional design and how it improves the care delivery process[13:56] Using social determinants of health to design workflows that lead to better care[16:40] Designing for a team-based care approach[19:30] How to get people engaged with their health and its value[23:23] The inherent inequalities with using an app[26:15] The secret sauce that achieves the scale that’s needed to move the needle on healthcare’s bigger problems[29:09] Things that are so well designed they bring Omar joyFor the full transcript, click here.

Feb 7, 2023 • 29min
Designing for Health: CT Lin, MD | CMIO, University of Colorado Health | Mindfulness and intentionality improves patient experience
UCHealth CMIO Dr. CT Lin speaks with Nordic Chief Medical Officer Dr. Craig Joseph and Head of Thought Leadership Dr. Jerome Pagani. Dr. Lin shares how he applies aspects of mindfulness in both his personal and professional lives, how being intentional about the patient experience can improve the overall healthcare journey, and why he’s passionate about transparency. Make sure to listen to the entire episode for a special treat only Dr. Lin himself could strum up. Show notes:[00:00] Intros[03:12] How Dr. Lin has incorporated aspects of mindfulness into both his personal and professional life[06:05] Thoughts on the EHR suppressing patient’s messages of gratitude[08:02] A failure resume and the concept of not shooting the second arrow[11:03] Ways in which to involve patients to make their experience better[14:29] Open notes and operationalizing transparency[19:56] Communicating a vision or idea through a one-pager[23:37] Things that are so well-designed they bring him joy[27:00] A special treat [28:17] OutrosFor a full transcript, click here.

Jan 31, 2023 • 27min
Making Rounds: The up- and downside of disintermediation
Head of Thought Leadership Dr. Jerome Pagani discusses key aspects of the Big Squeeze with Chief Medical Officer Dr. Craig Joseph. They share their views on the pros and cons of disintermediation, digital crumbs, risks of increased access to personal data, big tech, and how decentralized and team-based care are the future of healthcare.Show notes:[00:00] Intros[02:14] Pros and cons of using data to improve clinical and operational processes[09:21] Auto insurance, its real-life ties to new players in the health insurance space, and the potential risk to patients[16:35] Combining data and capabilities for a three-legged stool approach[20:41] With these new partnerships and technologies, what’s the future of care delivery?[24:42] Team-based care and considering digital determinants of health[26:33] OutrosFor a full transcript, click here.

Jan 17, 2023 • 41min
Designing for Health: Zafar Chaudry, MD, MS, MIS, MBA | SVP, CDO, CAIO, Seattle Children’s | Communication and data’s role in health equity
Seattle Children’s CIO Dr. Zafar Chaudry speaks with Chief Medical Officer Dr. Craig Joseph and Head of Thought Leadership Dr. Jerome Pagani. Dr. Chaudry shares his thoughts on the importance of communication and inclusivity in human-centered design, how data play a valuable role in health equity, why the 80/20 rule must be embraced, the benefits of a continuous improvement mindset, and interoperability. Show notes:[00:00] Intros[01:30] Dr. Chaudry’s background[09:13] How Dr. Chaudry’s unique background helped him understand how to make technology work in a more human-centered way[14:24] Ways to incorporate health equity into designs from the get-go[16:50] Resolving and prioritizing conflicts using the 80/20 rule[24:47] How the U.S. health system differs from elsewhere[27:40] Benefits of a continuous improvement mindset[30:49] Interoperability and whether it leads to true knowledge[35:40] Using data for meaningful insights that affect change[38:51] Well-designed products that bring Dr. Chaudry joy[40:34] OutrosFor a full transcript, click here.

Jan 5, 2023 • 40min
Designing for Health: Lyle Berkowitz, MD | CEO and Founder, KeyCare | Adopting the innovation mindset
KeyCare CEO Dr. Lyle Berkowitz speaks with Chief Medical Officer Dr. Craig Joseph and Head of Thought Leadership Dr. Jerome Pagani. Dr. Berkowitz shares his views on how healthcare can adopt an innovation mindset, what healthcare can learn from the gaming industry, ways in which human-centered design can help improve chronic care management, and why SAD and FAATT are the keys to saving the healthcare system.Show notes:[00:00] Intros[05:25] How technological advancements can’t just be a replication of pen and paper[07:41] Examples of user-centered design done well in healthcare[11:45] How SAD and FAATT are the keys to saving healthcare[13:17] Ways in which KeyCare is harnessing user-centered design[17:29] Instilling an innovation mindset into healthcare[21:34] Inflection navigator, inflection point, black holes, and fire drills[25:06] Principles of human-centered design to successfully manage chronic diseases[26:10] Dr. Berkowitz’s innovation safari and its effect on patients [28:35] Northwestern’s innovation program[32:45] Combatting diabetes with user-centered design techniques[37:40] Well-designed products that bring Dr. Berkowitz joy[39:18] OutroFor a full transcript of the episode, click here.


