

The Game with Alex Hormozi
Alex Hormozi
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Episodes
Mentioned books

Oct 5, 2019 • 15min
Problem Solving: It's Usually the Big Obvious Sh*tty Answer | Ep 155
"When you're looking at problems in business, start with the big, obvious hairy one, which is probably the one you don't want to look at.” Today, Alex (@AlexHormozi) discusses the importance of confronting the big, obvious problems in business rather than looking for advanced solutions to small issues. He emphasizes the need to focus on the fundamentals and execute them consistently to achieve success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:31) - Clear, simple communication is effective.(3:44) - Address the big, obvious problems in business.(7:13) - Goodwill is important to prevent attrition.(7:50) - Emotionally detach when appraising business.(10:00) - Finish strong to circle back to the beginning(12:34) - Consistency is key to making more money.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Oct 1, 2019 • 16min
Eye of the Tiger & Sustained Victory | Ep 154
“Then once they see how, then they're like, ‘oh sh*t. I'm not sure if I'm willing to do that.’" Today, Alex (@AlexHormozi) talks about the importance of hunger and drive in achieving success and how complacency can hinder growth. He also encourages listeners to focus on internal motivation and to figure out why they are not doing what they already know they should do in order to achieve their goals.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:37) - sets winners apart from non-winners. It's about hunger.(4:09) - successful people driven by deep insecurities or fears.(4:48) - do you actually want what you claim to want?(10:02) - you know what to do, figure out why you're not.(12:24) - relief when making money is not champion-like motivation.(14:15) - choose not to make money when knowing how to make.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Sep 26, 2019 • 12min
Bad Advice from Good People | Ep 153
"When you have an opportunity, or you have made the decision to capitalize on a new thing that you're going to do, to go all in on that thing.” Today, Alex (@AlexHormozi) discusses the struggle of determining who to listen to for advice as an entrepreneur and shares personal experiences with making non-ideal decisions that ended up being the right ones. He encourages listeners to weigh decisions based on opportunity cost and to go all in once the decision is made.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:54) - Good-intentioned advice has a micro-perspective(2:54) - Weigh expected earnings to compare opportunities(4:23) - Decide without emotion, look at realistic mat(7:50) - Weigh decisions and take risks as entrepreneurs(9:20) - Listening to wealthier people can be dangerous, seek relevant adviceFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Sep 24, 2019 • 14min
3 Ways To Make $10k 💵CASH 💵 With No Ad Spend In 30 Days or Less | Ep 152
"Cash flow is oxygen." Today, Alex (@AlexHormozi) talks about the importance of cash flow and prioritizing opportunities that can generate quick cash for businesses. He gives examples of three ways businesses can make cash quickly, including selling to existing customers and adding additional services.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:27) - Find cash flow opportunities that are threats.(3:55) - Experienced coach focuses on best opportunities.(4:56) - The 3 important plays(10:13) - Fixing culture may not provide fast results.(12:20) - Choose the most profitable option with the least resources.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Sep 18, 2019 • 12min
Can you Breathe in High Altitude? | Ep 151
"The air only gets thinner the higher you go. And so if you constantly reach for growth, you will always be out of breath.” Today, Alex (@AlexHormozi) discusses the struggles of scaling a business and offers advice on how to deal with the pressure and overwhelm. He emphasizes the importance of having a plan B, focusing on what makes money, and having a supportive partner.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:11) - Reaching for growth causes breathlessness.(1:54) - Understand your plan B.(3:39) - As you go higher, competition gets fiercer.(5:24) - Personal problems get in the way of business.(8:35) - List out variables to overcome feeling overwhelmed.(10:19) - Discipline is necessary to implement ideas. Say no.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Sep 13, 2019 • 9min
CLOSING: the Weight loss "Aha" Moment | Ep 150
Once you’ve found the “aha” moment, keep on asking questions. Today, Alex (@AlexHormozi) discusses the critical moment in a sales pitch where the customer must realize what went wrong in their past attempts to solve their problem. He argues that this "aha" moment is necessary in order to break the customer's belief and show them why the new solution being offered will work.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:47) - Salespeople miss the aha moment by not knowing it.(1:50) - Determine the one thing you're driving towards.(3:43) - Ask with childlike curiosity to lower their guard.(6:06) - Lack of accountability is why you failed in the past.(7:55) - Build rapport by making them feel better about themselves.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Sep 11, 2019 • 9min
Get Them to Say Yes Before You Start Talking... | Ep 149
"The more of this stuff you have, the more you cannot be on a good day. You cannot have a lot of energy.” Today, Alex (@AlexHormozi) discusses the importance of setting up a sales environment that positions prospects to be more likely to buy. He emphasizes the need for a systematic process and pre-sale questionnaire to agitate and identify pain points, as well as the significance of consistent results in scaling sales.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:05) Clarify objectives of this part of the sale(3:00) Identify and agitate prospect's pain points(4:27) Take prospect through sale before selling again(6:50) Set up pre-selling process and consistent sales approachFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Sep 5, 2019 • 13min
How to Never Have a Trainer Steal Your Clients... | Ep 148
"People will always be your problem." Today, Alex (@AlexHormozi) discusses the challenges of scaling a service-based business and emphasizes the importance of properly managing and incentivizing employees to avoid losing clients to competitors. He also provides a threefold model for motivating employees and offers tips on how to effectively communicate and train staff.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:44) - People are the problem in scaling a service-based business.(3:16) - Lack of communication or skill hinders compliance.(4:47) - Motivating employees is key to getting work done.(6:14) - Seeing implementation improves learning.(8:05) - Recognition, opportunity, and motivation drive team success.(10:15) - Recognition and opportunity are more important motivators than money.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Sep 4, 2019 • 12min
The *GASP* & Teaching High Ticket Sales | Ep 147
"When you get someone to have shock, and then their pricing is massively stretched from when their expectation, all of a sudden you break into a new stratosphere of buying in retail." Today, Alex (@AlexHormozi) discusses the importance of selling higher ticket items and how to push the price barrier by giving the prospect a "gasp" moment. He also emphasizes the belief that the more someone pays, the more they pay attention, and how to embed this belief in the salespeople.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:51) - Explain to salespeople: we know more than incoming staff.(2:38) - If no gasp at price, price not high enough.(5:21) - Get the gasp upfront to make everything else cheaper.(6:09) - People pay for attention; sell to goal, not specific program.(9:24) - Don't be afraid of no to big one.(11:00) - More invested, more successful outcomes.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Aug 28, 2019 • 14min
Gym Launch's Greatest Failures... and what I learned | Ep 146
"Your work will expand, given the amount of time you have." Today, Alex shares his greatest lessons and failures, including stepping too far away from the business, over-hiring, and miscommunicating changes to the community. He emphasizes the importance of learning from mistakes and continuing to pay it forward to others.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:00) - Stepped too far from gym launch, resulting in problems.(2:49) - Expected cold traffic to act like warm traffic.(5:04) - Wait until capacity exceeds utilization ability.(6:48) - Listened to a small group of customers wanting more things.(7:50) - Failed to articulate hybrid well to existing community.(9:37) - Opening up to trainers made gym owners feel disenfranchised.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition


