The Game with Alex Hormozi

"People pay for you to pay attention(…) They want you to pay attention to them." Today, Alex (@AlexHormozi) discusses how to adapt to changing buying behaviors during a recession. He explains the importance of messaging, focusing on savings, and providing more value for the same price, as well as the significance of giving attention to customers.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:55) - Messaging shift from prosperity to preservation doctrine for clients(2:13) - Present offers as best value, not premium, focus on savings(3:51) - Structure operations for operational efficiency and customer value(6:22) - Small group studios provide status and credit to clients(9:09) - Communicate changes to customers as more valuable and discounted(11:59) - Monetize free and discount offers to acquire customers, create an efficient modelFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

*Disclaimer* "I am NOT saying you should do this. You should live your own life and make your own decisions. I have a very high-risk tolerance and conviction in my skill set. So I make this decision with this data set as a backdrop.""And so when you get on the phone, if you wanna sell right, you gotta make 'em feel good." Today, Alex (@AlexHormozi) discusses what he would do if he were in the position of having six gyms during the Covid pandemic. He outlines a step-by-step plan to flip the facilities into a remote model, cut overhead costs, and focus on accountability to maintain recurring revenue.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:57) - Give advice to the audience to achieve 80% win for a 90% marketplace.(4:58) - Provide accountability for $3000/month while working from home.(9:01) - Trainers do daily reach-outs, maintain customers, and workout.(10:26) - Work hard to succeed; don't be afraid of change.(11:37) - Remote fulfillment makes more money; take advantage of the opportunity.(12:35) - People want to feel good; make customers feel good.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"Winning doesn't teach us much, but losing sure does." Today, Alex (@AlexHormozi) discusses how to win in a recession by redefining what winning means and understanding which of four entrepreneurial archetypes you fall under. He also emphasizes the importance of putting in hard work and enduring through difficult times.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:39) - Reshuffling of demand in recession.(2:19) - Successful companies preserved cash flow.(2:55) - Redefining winning as surviving.(4:36) - Four categories of entrepreneurs in the current market.(11:33) - Losing teaches more than winning.(12:36) - Redefining winning, understanding type, and taking action is key.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"Courage isn't acting in the absence of fear, but acting despite fear or taking action despite of how you feel." Today, Alex (@AlexHormozi) discusses the importance of taking imperfect action and adapting to new circumstances in the face of the COVID-19 pandemic. He emphasizes the need for businesses to recalibrate and utilize existing resources to meet new market demands.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:51) - Emergence of new challenges in business due to pandemic(1:37) - Choice between imperfect action or no action(3:18) - Utilize existing resources to recalibrate for new market(5:06) - Courage is acting despite fear, take imperfect action(6:24) - Adapt to new circumstances, learn from others' mistakes(9:42) - Provide value in new vehicle, government programs to helpFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"There's always a way if there's will." Today, Alex (@AlexHormozi) discusses various obstacles that entrepreneurs may face during uncertain times and provides tips on how to overcome them. He emphasizes the importance of adapting to changes, developing a thick skin, and finding new ways to provide value to customers.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:27) - Control what we can, like our health, amidst uncertainty(1:18) - Develop thick skin, as high volume game(2:31) - Some industries had supply and demand disappear overnight(3:35) - Flip thinking, take advantage of remote fulfillment for higher margins(6:11) - Best opportunity to quit, adopt "there's always a way" mindset(9:30) - Lowering prices is an excuse, find a new problem to solveFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"Winners will always win. Whenever there's panic, there's always opportunity." Today, Alex (@AlexHormozi) provides advice and strategies for gym owners to navigate the challenges posed by the coronavirus pandemic. He discusses the importance of transitioning to remote training, cutting overhead costs, and running advertisements to fill the bucket back up.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:54) - Competitors don't steal clients, but you lose clients.(4:58) - Reciprocal relationships elevate both parties and promote growth.(11:56) - Improved headspace leads to helping others indirectly.(12:50) - Best clients share aligned psychological beliefs and values.(16:15) - Tactical abundance: use my resources, don't talk bad, be apathetic.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"Your competitors don't steal clients from you. No one steals clients, you lose clients." Alex (@AlexHormozi) discusses the importance of shifting one's mindset from viewing competitors as stealing clients to embracing abundance and helping others in the industry. He emphasizes the benefits of building relationships and how it ultimately benefits everyone in the community.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:35) - Actively testing ads for remote gyms, 3 things being tested.(2:12) - Promise of no sunshine or rainbows, prepare for intensity.(5:32) - Stop the bleeding, transition clients to remote workouts.(7:46) - Business decisions, keep valuable assets, cut costs, provide value.(11:34) - Fill the bucket, run ads, impressions cheaper than ever.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"When you have a big initiation fee and the larger discrepancy between the initiation fee and then the subsequent billings, the stickier the billings become." Alex (@AlexHormozi) discusses the benefits of using an initiation fee and how it can make subsequent billings stickier. He also talks about different ways of using discount offers and how to monetize them ethically.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:52) - Benefits of initiation fee: stickier billings, cool discounts(2:55) - Initiation fee allows cool discount offers(5:52) - One-time fee explained: one-on-one help, 80% savingsFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"Being a d*ck does not make you more money." Alex (@AlexHormozi) talks about the importance of having grace in business and not burning bridges. He shares personal experiences and gives examples of how being a dick does not make you more money, and that approaching situations with patience and perspective can lead to more success in business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:30) - Burning bridges makes you less money.(4:34) - Business mistakes happen; all are imperfect human-based.(6:41) - Have grace in business; don't burn bridges.(8:34) - Negativity is remembered, not the person or subject.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Alex Hormozi, a successful entrepreneur, shares practical tactics for boosting profit margins, especially for gym owners. He suggests adding 99 cents to purchases to see unexpected monthly gains. Hormozi also advocates for using backup cards to minimize cancellations and switching to weekly billing to capture more cycles yearly. Additionally, he highlights the importance of using ACH payments to lower processing fees. These small but impactful changes can lead to significant increases in profitability.