The Programmatic Digest

Who wouldn't want their work to be the best quality, right? So in this episode, I'll talk about the importance of QA and what to do during the holidays. Timestamp: 00:00:21 - Importance of having QA 00:01:28 - What is QA? 00:03:30 - Steps you should consider implementing TODAY 00:05:46 - The importance of being on the same page when it comes to deliverables 00:09:23 - How to setup QA 00:14:21 - The best thing to do after the campaign is launched 00:17:02 - Why you need a pre-holiday checklist for your programmatic campaign 00:20:32 - Helene's 7 things to ensure your campaign is set before the holidays 00:29:16 - "Do that extra step." Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Program - Listeners get a 10% discount with code podcast10 7 Easy Steps To Prepare Your Programmatic Campaign Before A Holiday: #PeaceOfMind Checklist Programmatic Media Coaching Newsletter Sign Up Form Additional Resource: Template Media Map with QA Checklist Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn

In this episode, we discuss everything you need to know about Hifi agency – what they offer, their team's workshop with Helene. Also, we talk about the programmatic activation, optimization boot camp, and complexity of the media landscape. Timestamp: 00:01:10 - Who is Hunter Young 00:03:11 - How long has HIFI been around, and where did that name come from? 00:06:30 - Hunter Young's definition of his work for a 5-year old 00:08:01 - The founding principle of HIFI 00:08:42 - What the media landscape looks like for financial services today 00:14:17 - 3 things you see with clients before they work with you and what they look like after working with you 00:18:22 - Hunter's measurement of success 00:21:07 - Expanding programmatic efforts for Hunter's clients with the help of Helene's workshop 00:22:59 - Live testimonial to Helene's workshop 00:30:44 - One fun fact about Hunter Young Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Program - Listeners get a 10% discount with code podcast10 Hunter Young Website | Email Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn

En este episodio invitamos a Felipe Lewis, experto en el área de CSM y founder de la comunidad más grande de habla hispana. Logramos tocar puntos super interesantes sobre el "customer journey" así como algunos skills requeridos para dedicarse a esta profesión, que está en boga. Comunidad CSM en Español

En este episodio hablamos con Julio Chamizo de la empresa especializada en Digital Out of Home para aprender todas las novedades que existen de este formato que está en constante crecimiento. Julio no solo nos enseña sobre estrategias y soluciones tecnológicas que tiene Taggify sino que nos da un overview bastante amplio del estadío del formato en la región

Carlos Villanueva, programmatic expert, discusses programmatic experiments, testing during optimization, mentorship, community, and understanding other channels. Highlights include Carlos' unexpected experiment results, his approach to educating junior teams, the value of mentorship, and the importance of work-life balance.

Kinga Incze joins us today to discuss her community and discuss the importance of education and investing in yourself. She also shares about her ongoing course that's perfect for people from different levels, may you be a beginner or in the leadership team. Timestamp: 00:00:54 - Who is Kinga Incze 00:04:32 -Biggest thing about the Mediaspace Global Community 00:06:35 - Top 3 takeaways from the most recent networking event in Kinga's community 00:09:11 - "You should be in a room where you can absorb and impart knowledge" 00:11:52 - Importance of networking and reaching out 00:13:48 - The role of community and community builders 00:19:02 - Special Announcement 00:20:18 - The Well-Connected Leader Course 00:21:03 - If you're a leader, you need to hear this 00:23:40 - One fun fact about Kinga 00:24:16 - Words of wisdom from Kinga 00:26:20 - Connect with Kinga Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Kinga Incze Website | LinkedIn | Twitter Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn

Pedro Sanchez is a self-taught Director of Partnerships at diDNA who was a publisher first. In this episode, Pedro shares his journey into being part of the diDNA and how it is to be a Latino in the Adtech industry. Timestamp: 00:00:46 - Who is Pedro Sanchez 00:02:03 - Getting to know diDNA from the inside 00:02:51 - CTV and Adtech Innovation 00:08:52 - Pedro's experience being a publisher 00:15:33 - 3 things you need to know when you're starting on your journey in the Adtech World 00:16:45 - Being Latino in Adtech 00:20:37 - Describing Pedro's job to a 5-year-old kid Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Pedro Sanchez LinkedIn | Email | Instagram | Twitter Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn

The programmatic field can be overwhelming and confusing at first. That's why we have Brandon Pollard in this episode to share his experience and expertise for people who'd love to get into programmatic but don't know where to start. 00:01:16 - Who is Brandon Pollard 00:05:35 - 3 important tips for people who are getting started in the programmatic world 00:13:58 - Getting to know Kortx from the inside 00:16:15 - The 3 pillars of Kortx 00:17:06 - What Brandon likes about working in Kortx 00:18:36 - Building connections with clients 00:21:48 - Visit Kortx's website 00:23:11 - A fun fact about Brandon Pollard 00:24:24 - Latest fun thing Brandon has done 00:25:54 - Words of wisdom from Brandon Pollard Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Brandon Pollard LinkedIn Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn

Vincent Edwards joins us today to share how he uses LinkedIn as a leverage tool in searching for your next job. Vincent talks about how LinkedIn can be a platform where you can be genuine, funny, and professional. Time stamp: 00:01:00 - Who is Vincent Edwards 00:02:09 - How Helene and Vincent met 00:03:22 - Iterations, Strategy, and Some Luck in finding a job on LinkedIn 00:05:31 - Vincents' first time being laid off 00:11:25 - What it's like being on LinkedIn every day, reaching out to hiring managers 00:18:13 - The LinkedIn post that got Vincent 50+ job interviews on LinkedIn 00:19:26 - Vincent's biggest lessons 00:21:28 - The reason Vincent chose his job now out of the 50+ job interviews 00:22:57 - A challenge in life where Vincent wishes he could've changed something 00:28:41 - A fun fact about Vincent 00:31:34 - Latest book Vincent read 00:35:10 - Words of wisdom from Vincent Edwards Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Vincent Edwards LinkedIn | Email Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn

S5. El Poder Está en el Conocimiento con Julio Monzón de MonetizeMore En este episodio veremos las distintas estrategias que proponen MonetizeMore para expandir el conocimiento en el ámbito de los publishers en LATAM. Además nos comparten algunos retos que han tenido para ingresar y las oportunidades de extensión. Por último nos comparten una oferta especial para acceder al waitlist de su curso de PUBGURU Connect with: Julio Monzon|Linkedin MonetizeMore | Website Manuela Cortes: LinkedIn | Website Programmatic Digest Podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram Want to Sponsor the Podcast: Email us at Info@heleneparker.com