

Adviser 3.0: The Podcast
Abraham Okusanya
The Adviser 3.0 Podcast is hosted by Abraham Okusanya. Get ready for his signature raw honesty, critical analysis and no-holds-barred insight at the intersection of retirement, investing and fintech.
Episodes
Mentioned books

May 7, 2025 • 46min
Ep.106 - Elevating Women’s Wealth with Sarah Roughsedge of Eva Wealth
In this episode, Sarah Roughsedge, Chartered Financial Planner and founder of Eva Wealth, shares her journey from neuroscience to finance, and why she’s on a mission to change how women experience financial advice. She opens up about building Clarus Wealth with her husband, launching Eva to meet women’s unique financial needs, and challenging traditional models of financial planning.We dive into the gender wealth gap, the importance of financial education and community, and how Eva Wealth is reshaping the conversation around money—one woman at a time.

Apr 23, 2025 • 51min
Ep. 105 - Mastering Marketing as a Financial Adviser with Phil Bray
On this episode of Adviser 3.0, Abraham Okusanya sits down with Phil Bray, founder of The Yardstick Agency — the go-to marketing expert for financial planners. Together, they dive into what really works when it comes to marketing your advice firm in 2025 and beyond.

Apr 9, 2025 • 49min
Ep.104 - Game Plan for Wealth: Emmelia Powell on Social Debt & Athlete Advisory Challenges
In this episode, Emmelia Powell opens up about her journey into financial planning, offering a candid look at the highs and lows of building a career while raising a family. She delves into the unique financial pressures faced by professional athletes, shining a light on the concept of "social debt"—the often invisible burden of success, especially for those who rise quickly in their careers.Emmelia also shares her insights on client engagement, the importance of resilience, and the realities women face in the financial advisory industry. From breaking into a competitive field to redefining her own path, she reflects on the lessons she's learned and the power of staying curious in the face of uncertainty.

Mar 26, 2025 • 36min
Ep.103 - Financial Planning For Elite Athletes with Patrick Foley
What does financial planning look like when your entire career might be over by 30? In this episode of Adviser 3.0, Abraham Okusanya sits down with Patrick Foley—founder of Sonar Financial Services and specialist adviser to elite footballers—for a rare behind-the-scenes look into the world of money, mindset, and management in professional sport.From million-pound mortgages and early retirements to family dynamics and locker room whispers, Patrick reveals why working with athletes requires more than spreadsheets—it demands trust, empathy, and a deep understanding of life in the spotlight.Whether you're a planner, a football fan, or just fascinated by how high performers manage their wealth, this is an episode you won’t want to miss.#adviser3point0 #podcast #football #eliteathletes #financialadvice

Mar 12, 2025 • 46min
Ep.102 - Soul of Wealth: Dr. Daniel Crosby on Connecting Money and Meaning
What does it mean to be truly wealthy? In this episode, Dr. Daniel Crosby explores the deep connection between money, meaning, and happiness—revealing why real wealth goes far beyond financial accumulation. He discusses how human behavior shapes financial decisions, the evolving role of financial advisors, and the impact of societal comparisons on personal fulfillment. Drawing insights from his book, The Soul of Wealth, Dr. Crosby shares why aligning financial goals with personal values and relationships is essential for a richer, more meaningful life. Tune in for a thought-provoking conversation on redefining wealth and finding true financial well-being.Find out more about the podcast and browse additional episodes here.

Feb 26, 2025 • 32min
Ep. 101 - From Harvard to High Performance: Chirine Harb on Leadership, Trust & True Wealth
In Episode 101, Abraham Okusanya interviews Chirine Harb, COO of Capital Asset Management, a financial planning firm managing over £500 million. This episode is a deep dive into operational excellence, leadership, and client-focused success. Chirine shares her journey from architecture and Harvard to building a thriving business, including the importance of trust (especially in CEO/COO relationships), efficiency hacks for growth, and her inspiring definition of true wealth. She also offers advice to her younger self and her vision for the future.Find out more about the podcast and browse additional episodes here.

Feb 12, 2025 • 35min
Ep. 100 - Integrating Lombard Lending into Holistic Financial Planning with David Newman
Financial planning often focuses on one side of the client’s balance sheet—assets, savings, investments, and retirement planning. But true holistic planning means looking at the full picture—including lending.In this episode, we dive into Lombard lending with David Newman, founder and CEO of Firenze. David shares his journey from wealth management to building a platform that makes Lombard lending more accessible for advisers and their clients. We explore the fundamentals of Lombard lending, its strategic role in liquidity and risk management, and how technology is reshaping wealth management.Join us to discover how integrating Lombard lending into your practice can unlock new opportunities and enhance your clients’ financial strategies.

Jan 29, 2025 • 55min
Ep. 99 - Be Brave & Do It: A Full Circle Moment with Emma Napier
In this episode of the Adviser 3.0 Podcast, Kate Phillips sits down with Emma Napier, a leading industry expert at Next Wealth, to discuss her extensive journey in the financial services sector.
Emma takes us through her early days in insurance, the challenges of navigating regulatory changes like RDR, and her time working with platforms such as True Potential and Bravura. With a wealth of experience across various roles, Emma shares valuable insights on the evolving landscape of financial advice, from firm consolidation to the impact of technology.
Join us for an engaging and insightful conversation that sheds light on the real-world challenges advisers face today, and why staying adaptable is key to success in the industry.

Jan 15, 2025 • 37min
Ep. 98 - Life After Exit: Jon Slater on Building, Selling and What's Next
Every financial adviser will face the inevitable decision to exit their business, but how do you ensure it’s on your terms? In this episode of Adviser 3.0, host Abraham Okusanya sits down with Jon Slater, an experienced financial planner who successfully navigated the sale of his firm, Manse Capital. Together, they explore the challenges, decisions, and strategies involved in preparing a business for sale, choosing the right buyer, and managing the transition while staying true to your values.
Whether you're contemplating your own exit or simply curious about the process, this episode offers a firsthand account filled with insights and lessons learned. Tune in to discover what it takes to exit with confidence and purpose.

Nov 27, 2024 • 37min
Ep. 97 - Client Focused, Team Driven: Challenges and Triumphs in Financial Planning with Dan Boden
In this episode, Abraham interviews Dan Boden, a Chartered Financial Planner and founder of Abode Financial Planning. Dan takes us through his inspiring journey of launching and growing his firm, offering valuable insights into the entrepreneurial side of financial planning. He shares the challenges and victories of starting a business, the importance of trust-based client relationships, and his strategies for growth, including the use of digital marketing and client referrals. Dan also discusses his vision for creating a fun and supportive workplace culture while developing the next generation of talent in the industry.
You can find out more about what Dan and his team are up to at: https://abodefinancial.co.uk/
Whether you're a financial planning professional, a business owner, or simply curious about the intersection of entrepreneurship and finance, this episode is a must-listen. Join the conversation and share your thoughts with us!
#Podcast #FinancialPlanning #Entrepreneurship #BusinessSuccess #ClientReferrals #WorkplaceCulture #TalentDevelopment


