ICYMI

Emily is a successful career and executive coach in Ohio, who has done well finding clients through word-of-mouth. But in order to expand her business she knows she has to up her online marketing game. The only catch? She is terrified of social media. On this episode of How To!, co-host Amanda Ripley brings in Suzy Wagner, president of Brand & Buzz. Suzy has some surprising advice for creating a social media strategy that cuts through the noise while being realistic and authentic to yourself.If you liked this episode, check out: “How To Beat Hackers at Their Own Game.”Do you wonder how best to use your time? Send us a note at howto@slate.com or leave us a voicemail at 646-495-4001 and we might have you on the show.If you enjoy this show, please consider signing up for Slate Plus. Slate Plus members get an ad-free experience across the network and exclusive content on many shows—you’ll also be supporting the work we do here on How To!. Sign up now at slate.com/howtoplus to help support our work. Hosted on Acast. See acast.com/privacy for more information.

On today’s episode, Rachelle Hampton and Candice Lim speak to Sidney Madden, the host of NPR’s music podcast Louder Than a Riot. The three discuss the meteoric rise of 23-year-old Bronx rapper Ice Spice and how she went from going viral for a TikTok challenge to appearing on the Met Gala red carpet as Anna Wintour’s special guest. They dive deep into the criticism levied at Ice Spice and discuss whether the scrutiny she faces is merited.This podcast is produced by Se’era Spragley Ricks, Daisy Rosario, Candice Lim and Rachelle Hampton. Hosted on Acast. See acast.com/privacy for more information.

On today’s episode, Rachelle is joined for the first time by ICYMI’s new co-host. Tune in to hear their first internet memory, what four subreddits they visit every single day and the time they got catfished on mileyworld.com.This podcast is produced by Se’era Spragley Ricks, Rachelle Hampton and Daisy Rosario. Hosted on Acast. See acast.com/privacy for more information.

On today’s episode, Rachelle is joined again by Nadira Goffe for a sequel to their August 2022 episode “What is A Clean Girl?” The two dive deep into TikTok’s latest favorite fashion trend: quiet luxury, or stealth wealth. The aesthetic’s adherents posits that rich people don’t dress in ostentatious labels, but instead communicate their wealth through brands like Brunello Cucinell, Loro Piana and The Row. Quiet luxurists point to figures like the Roy family from HBO’s Succession and Gwyneth Paltrow at her recent trial as examples of stealth wealth. But the trend, like it’s “old money” predecessor, is built on a fundamental misunderstanding of fashion, classism and racism.This podcast is produced by Se’era Spragley Ricks, Rachelle Hampton and Daisy Rosario.Make an impact this Asian American & Pacific Islander Heritage Month by helping Macy’s on their mission to fund APIA Scholars. Go to macys.com/purpose to learn more. Hosted on Acast. See acast.com/privacy for more information.

On today’s show, Rachelle is joined by ICYMI favorite, Nadira Goffe to talk about the makeup meltdown that’s taken over TikTok. The two dissect a Miami F1 brand trip sponsored by Tarte Cosmetics that ended in multiple apology videos and a promise by Tarte CEO Maureen Kelly to make her brand’s creator program more equitable. They dive deep into Tarte’s less than inclusive history and explain how exactly Pyrex got involved.This podcast is produced by Se’era Spragley Ricks, Rachelle Hampton and Daisy Rosario.Make an impact this Asian American & Pacific Islander Heritage Month by helping Macy’s on their mission to fund APIA Scholars. Go to macys.com/purpose to learn more. Hosted on Acast. See acast.com/privacy for more information.

On today’s episode, Rachelle is joined by the co-host of NPR’s Throughline podcast, Ramtin Arablouei, who recently did an episode about the history of public contrition from the Salem witch trials to the infamous notes app apology. The two discuss how the internet turbo-charged the commodification of apologies, the cynicism it’s led to and where we go from here.This podcast is produced by Se’era Spragley Ricks, Rachelle Hampton and Daisy Rosario. Hosted on Acast. See acast.com/privacy for more information.

On today’s show, Rachelle is joined by Hannah Jackson, the culture writer and reporter behind the recent Cut article “Meet the People Working Three Jobs to Afford Erewhon.” The two discuss how Erewhon transformed from a humble Boston market stall into what Jackson described as a “a luxury-wellness behemoth.” They dive deep into the culture cache that shopping at Erewhon offers to people from Hailey Bieber to a 20-something aspiring wellness content creator.This podcast is produced by Se’era Spragley Ricks, Rachelle Hampton and Daisy Rosario.Make an impact this Asian American & Pacific Islander Heritage Month by helping Macy’s on their mission to fund APIA Scholars. Go to macys.com/purpose to learn more. Hosted on Acast. See acast.com/privacy for more information.

On today’s show, Rachelle is joined by Wailin Wong, Darian Woods and Adrian Ma, the hosts of NPR’s daily economics podcast The Indicator from Planet Money. They discuss The Indicator’s recent five-part series on the $15 billion influencer industry that delves into where all that money is going—and where it’s not. They dive deep into the rise of the industry and how it emerged out of the economic precarity of the 2008 recession. They also talk through the astonishing fact that according to some surveys, almost 1 out of every 4 Gen Z-er wants to be an influencer.This podcast is produced by Se’era Spragley Ricks, Daisy Rosario and Rachelle Hampton.Make an impact this Asian American & Pacific Islander Heritage Month by helping Macy’s on their mission to fund APIA Scholars. Go to macys.com/purpose to learn more. Hosted on Acast. See acast.com/privacy for more information.

On today’s episode, Rachelle is joined by Sarah Marshall, writer, critic and host of the You’re Wrong About and You Are Good podcasts. The two discuss Marshall’s recent You’re Wrong About episode about Napster, the ill-fated peer-to-peer file sharing app that helped create the internet as we know it. They dive deep into the moral and ethical quandaries around pirating content in an age where corporations can disappear content from streaming services at a second’s notice.This podcast is produced by Se’era Spragley Ricks, Rachelle Hampton and Daisy Rosario. Hosted on Acast. See acast.com/privacy for more information.

On today’s show, Rachelle is joined by Slate staff writer Nitish Pahwa for a mailbag episode. The two answer questions about Jojo Siwa’s rumored pregnancy, the fate of the music industry after an AI-generated Drake song went viral and the most recent instance of internet vigilantism.This podcast is produced by Se’era Spragley Ricks, Rachelle Hampton and Daisy Rosario. Hosted on Acast. See acast.com/privacy for more information.