Build a Better Agency Podcast

Part "idea whisperer," part message strategist, and part presentation coach, Tamsen Webster helps people and organizations like Verizon, State Street Bank, Ericsson, Johnson & Johnson, and Disney find and communicate the power of their ideas. She is the Executive Producer of TEDxCambridge, one of the oldest and largest locally organized TED talk events in the world. She is also Executive Communications Coach with Oratium, a messaging consultancy. In former lives, she worked in both agencies and at nonprofits heading up brand, marketing, and fundraising communication strategy, along with a brief but enduring turn as a change management consultant. She's also a retired Weight Watchers leader and an accidental marathoner. What you'll learn about in this episode: Why speaking is the best tool for convincing someone that your agency is the best agency for them Why you need to make your speeches about your audience and not about you Mistakes that agencies make in pitches all the time How to structure your new business presentations so that you win the business Why you want people to remember the one big idea of your presentation -- not specific tactics How to develop a thought leadership presentation Why niched presentations are a lot more effective than broad ones "Why," "what now," and "how" talks: what's different about these kind of presentations How to structure a talk when you are given a general topic that you have to speak on Why you should stop before the sell when you're presenting to gain awareness for your business Why creating an event is a great way to get good at speaking How to find other speaking engagements Why you need to grab testimonials from speaking engagements and video of your speeches How to unravel a failed speech to make sure it works in the future Ways to Contact Tamsen Webster: Website: tamsenwebster.com We're proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Drew McLellan is the Top Dog at Agency Management Institute. For the past 21 years, he has also owned and operated his own agency. Drew's unique vantage point as being both an active agency owner and working with 250+ small- to mid-size agencies throughout the year, give him a unique perspective on running an agency today. AMI works with agency owners by: Leading agency owner peer groups Offering workshops for owners and their leadership teams Offering AE bootcamps Conducting individual agency owner coaching Doing on-site consulting Offering online courses in agency new business and account service Because he works with those 250+ agencies every year — he has the unique opportunity to see the patterns and the habits (both good and bad) that happen over and over again. He has also written two books and been featured in The New York Times, Entrepreneur Magazine, and Fortune Small Business. The Wall Street Journal called his blog "One of 10 blogs every entrepreneur should read." What you'll learn about in this episode: Why I absolutely believe Jim Rohn's famous adage that we are the average of the five people we spend the most time with Why you should go back and take a look at the one page life plan I outlined in episode 10 Spending time with the people who inspire you to commit to excellence in every aspect of your life Spending time with the people you learn from that challenge you to think in different ways Spending time with people that you can teach Hanging out with people who see you more clearly than you see yourself Spending time with people who will call you out when you need to be called out Having people in your life that make you push harder than you would on your own Spending time with the people that fill you with joy Ways to contact Drew McLellan: Email: drew@agencymanagementinstitute.com We're proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Phil Gerbyshak is a speaker and a trainer, who delivers programs on the power of technology, social selling and connection. With a unique speaking style—part technology and sales expert, part entertainer—Phil keeps his audiences awake and engaged while providing micro-tactics to help you get more leads, earn referrals, and improve your business. When he's not traveling, speaking, or making new connections, Phil writes. He's published 5 books, including "10 Ways to Make It Great" and "#TwitterWorks," more than 2,500 articles, and has been interviewed by the Wall Street Journal, USA Today, Financial Times, and more. What you'll learn about in this episode: Social selling: getting people to convert for you Making a connection with someone online (this isn't a follow or a like) Why keyword targeting isn't necessarily the best path to success Why Phil actively connects people he thinks should know about each other How Phil uses LinkedIn as a powerful sales and research tool Why you have to share content that isn't your own Why you should congratulate your competition -- and why you need to be genuine about it Phil's strategy for creating content people need and starting conversations Cultivating and leveraging testimonials How to use your pinned post wisely Things you can do right now to start putting into practice the ideas from this episode Phil's podcast "Conversations with Phil" Ways to Contact Phil Gerbyshak: Website: www.philgerbyshak.com Podcast: conversationswithphil.com Twitter: @PhilGerb Email: phil@philgerbyshak.com Text: (414) 640-7445 We're proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Kris Hoet has a broad experience on both the client and agency side and brings a unique perspective to his work at the crossover of creativity and technology. His passion for technology and how to translate that into change and impact first came through when he was working as a client enabling better connections with consumers by building some of the first online cinema experiences in the late 90s and kickstarting some of Microsoft's first influencer marketing activities in the early 2000s. Currently Kris is heading up the innovation initiatives at Happiness, an agency he co-founded, a role he also fulfills for the global FCB network to which Happiness belongs. Before joining Happiness, Kris was part of the management team at Duval Guillaume responsible for some advertising classics such as TNT's Push to add drama & Carlsbergs Bikers. During his time there the agency became Digital Agency of the Year twice and following that was elected Agency of the Year for three consecutive years. Kris is also a renowned speaker at international marketing conferences. He was one of the Advocates of the TED Ads Worth Spreading program and is still a curator of All Gunns Blazing, a selection of some of the most innovative worldwide creative work of the famed Gunn Report. He is an avid mountain biker and a self-proclaimed petrolhead with a special love for vintage cars. What you'll learn about in this episode: Why Kris made the jump to the agency side -- and why he started his own agency Innovation initiatives and driving change in every aspect of a company Why small changes across a company are better than one big change Getting ideas for change from other industries Some feeds that Kris follows to get inspiration Finding the time to focus on innovation and learning for learning's sake while also running a client-driven profitable business Why everybody needs to be involved in an initiative Working in a messy way with these innovation initiatives and why that demands more trust between agency and client Why you can do this with your employees you have (if they're actual good employees) How to inspire your team to want to innovate How to get innovation started Ways to Contact Kris Hoet: Twitter: @krishoet Newsletter: crossthebreeze.com/warped Company Twitter: @hppnssanywhere We're proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Chris Wilson is the Founder and Chief Client Advocate of Function Point Productivity Software Inc. As the company's leader, Chris wants to create the world's leading digital tools for managing the day to day hassle of running a professional service firm. Chris' focus is on creating a place, a team and a culture where the best creators, communicators and collaborators can grow. Chris has an extensive understanding of the operation, management and workflow processes of Design studios, Advertising agencies and Architectural firms, with experience assisting thousands of firms in standardizing their business of design. Chris holds a Bachelor of Commerce with a major in Service Industries. What you'll learn about in this episode: The typical reasons that agencies decide they need to get better systems in place What Chris' company Function Point does Mistakes that agencies make when it comes to starting to think about workflow and using a tool like Function Point How to figure out if your workflow process needs improving Why workflow allows people to put their brain flow in the right place Why systems have to be easy to use Why timesheets are absolutely necessary and why agency owners can't be exempt from them Warning signs that your workflow needs improvement Making sure you have strong creative briefs Steps that you can take right now Ways to Contact Chris Wilson: Website: www.functionpoint.com LinkedIn: www.linkedin.com/groups/3802657 Facebook: www.facebook.com/functionpoint Twitter: @functionpoint Email: chris@functionpoint.com We're proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Daniel Lemin, the founder of One Good Brand, is a digital reputation and online marketing veteran with deep agency and digital brand strategy experience. He was employee no. 400 at Google where he served on the global corporate marketing and communications team. He is the author of "Manipurated," an Amazon bestseller, that exposes the inner workings of online review sites. Daniel also serves as the head of consulting for Jay Baer's Convince & Convert consulting group, where he provides digital marketing and customer experience counsel to global brands and organizations including the United Nations (Food & Agriculture Organization), Best Buy, Petco, BMC Software, Telogis and Pella Windows and Doors. He's been seen in the New York Times, USA Today and on Fox News, CBS Radio and many other news outlets. What you'll learn about in this episode: Why online reputation work is such a great opportunity for agencies How Daniel got into online reputation work and how came to write "Manipurated" What makes this kind of work more profitable for agencies than SEO work Tools that are great for this kind of work Why every person inside an agency needs to be good at this -- and why Daniel advises against having a dedicated team that does only this kind of work How agencies can price this kind of work out What agencies can do to get B2B clients that aren't as concerned about reviews as B2C businesses like restaurants to understand the importance of this kind of work Why agencies need to be aware of their own reviews (typically from employees) What agencies that have bad reviews can do to improve that Why negative reviews on social media are more urgent and need to be acted on quickly How agencies can structure this out in terms of packages to offer clients The Snapchat-like video reviews that are coming soon What agencies can do right now to start doing this kind of work Some resources to help with this Ways to Contact Daniel Lemin: Website: www.manipurated.com Twitter: @daniellemin Email: daniel@manipurated.com We're proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Drew McLellan is the Top Dog at Agency Management Institute. For the past 21 years, he has also owned and operated his own agency. Drew's unique vantage point as being both an active agency owner and working with 250+ small- to mid-size agencies throughout the year, give him a unique perspective on running an agency today. AMI works with agency owners by: Leading agency owner peer groups Offering workshops for owners and their leadership teams Offering AE bootcamps Conducting individual agency owner coaching Doing on-site consulting Offering online courses in agency new business and account service Because he works with those 250+ agencies every year — he has the unique opportunity to see the patterns and the habits (both good and bad) that happen over and over again. He has also written two books and been featured in The New York Times, Entrepreneur Magazine, and Fortune Small Business. The Wall Street Journal called his blog "One of 10 blogs every entrepreneur should read." What you'll learn about in this episode: Why the speed of change is the new normal and why you have to embrace that How what agencies sell has changed from the Mad Men days to today Why you need to tie marketing, sales, and customer service together to be a great agency in 2016 Why data analysis is more important than it ever has been Leads, sales, and retention: why you need to focus on these at a much higher level if you want to keep charging a premium price The importance of making real time decisions and adapting based on data Why we need to work with clients who may be resistant to experimentation How to assess if your agency is up to par on these ideas, and what to do about it if the answer is no Ways to contact Drew McLellan: Email: drew@agencymanagementinstitute.com We're proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Andrew Dymski is a co-founder of DoInbound, a process and project management platform for inbound marketing agencies and GuavaBox, an inbound marketing agency. He is a lacrosse coach on the side and loves doing almost anything outside. He is also the co-host of Inbound Agency Journey, a weekly podcast for agency pros. What you'll learn about in this episode: How Andrew and his business partner Gray MacKenzie started their agency while they were still in college and the transformation that GuavaBox has overwent since then How Michael Gerber's "The E Myth" transformed how Andrew's agency was ran Using blogging as a method for separating yourself Why clients will leave if communication is poor -- even when you're doing great work DoInbound: a tool for creating templates that power the delivery of services just for inbound marketing agencies How creating DoInbound has helped the way Andrew works with his clients Why you need to figure out your vision and share that with your core team Listing and pruning your agency's list of deliverables How to create processes with your employees and get them to actually follow the processes created How many processes are too many processes? Why you need multiple iterations of processes What meetings about processes with your employees should look like What you can do right now to put some of the ideas from this episode in place without freaking out your team Ways to Contact Andrew Dymski: Podcast: www.doinbound.com/podcast Twitter: @AndrewJDymski We're proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Greg Verdino is a highly regarded authority on "the digital now." He is known for his uncanny ability to get ahead of trends, spot the difference between fads and the future, and apply his understanding of the rapidly changing global landscape to solve pressing business challenges. Greg's perspectives have been shaped by more than 25 years spent working at the forefront of change, during which time he has advised hundreds of organizations including more than 50 of the Fortune 500; has served in senior leadership positions at a half-dozen technology start-ups; and has launched innovative products, lines of business, and divisions from within traditional companies. Through his work speaking, writing and consulting on digital strategy, transformation and innovation, he helps business leaders build thriving 21st century companies. Greg is also managing partner and chief strategist at VERDINO & CO, the consultancy he started with his wife to help companies create the content-driven digital experiences their customers demand. Before VERDINO & CO, he was Executive Vice President at social business firm Dachis Group, where he worked with clients including BIC, Citibank, Fidelity, GE, Michaels Stores, Nestle and others to formulate and execute best-in-class digital strategies. He joined Dachis Group (now Sprinklr) through its acquisition of crayon, the social media consultancy at which he served as Chief Strategy Officer and in which he was the second largest shareholder. Previously he was digital strategist and head of emerging channels for Digitas, and served in media, marketing, sales and general management roles at ROO Group (now Piksel), Akamai Technologies, Arbitron, Wunderman, and Saatchi & Saatchi. Greg is the author of microMARKETING: Get Big Results by Thinking and Acting Small (McGraw-Hill, 2010), and a contributing author to Reinventing Interactive and Direct Marketing (ed. Stan Rapp, McGraw-Hill, 2009). Throughout his career, he has served as a go-to expert for a wide range of media outlets including Advertising Age, Bloomberg Business, CNN, Cablevision News12, Fox Business, Investor's Business Daily, the New York Times, Newsday, and the Wall Street Journal. He has given speeches, led panel discussions and facilitated workshops at more than 100 corporate and association events throughout North America, in Latin America, Europe, Asia and Africa. He lives on Long Island with his wife, tween daughter, baby boy, and the world's most disobedient cat. What you'll learn about in this episode: What has changed since the beginning days of when agencies began to do social Why content needs to expand past "content marketing" and must be infused into every single interaction inside and outside your organization How to help clients understand the value of content The importance of analytics and content metrics that Greg uses with clients Why Greg and his wife decided to go it on their own instead of taking positions inside other agencies How Greg differentiates his agency from other agencies How Greg has been able to recognize trends that matter and ignore the ones that fade Tips and tricks for getting everything done that you want as an agency owner The shift from pipeline business to platform businesses Why it's so important for agency leaders to stay on top of trends Why small agencies are often the best at adapting to change The rules that agency owners should never break Ways to Contact Greg Verdino: Twitter: @gregverdino LinkedIn: www.linkedin.com/in/gregverdino Facebook: www.facebook.com/gregverdino Personal website: www.gregverdino.com Agency website: www.verdino.co We're proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Henry Corona graduated from Grinnell College in Iowa, moved to Los Angeles, and earned an MA in Economics from UCLA. He worked as an Economist for the Rand Corporation, and while at Rand, Henry earned an MBA in Finance & Marketing from USC. Upon graduating, he joined the M&A department of a conglomerate. He went to work for Lucasfilm Ltd. in various financial management positions during the first Star Wars and Raiders of the Lost Ark film series. His experience included cash and investment management, comptroller for profit sharing, merchandising, publishing and music. Following Lucasfilm, Henry worked in various film and entertainment companies including 20th Century Fox and New Line Cinema. He went into the Advertising business by working for Dave Martin, founder of the Martin Agency, and has worked in financial and transactional management in marketing, advertising, communications technology ever since. His experience in marketing communications has included mergers & acquisitions, business valuation, and serving as CFO for ad agencies, tech start-ups, film and video production companies, and other communication technology businesses. What you'll learn about in this episode: Henry's transition from the film business to the advertising business Mistakes agency owners make that hinder their ability to sell their agencies Where agencies need to be investing Why tracking hours is critically important What to do about employees that cost your agency money Why your agency should have a profit sharing system AGI numbers you need to know What diminishes the value of an agency Charging brain surgeon prices vs. charging nurse prices Training clients so they don't feel like they're getting the "B Team" What agency owners can do right now to improve on the ideas from this episode Ways to Contact Henry Corona: Phone: (305)748-0888 Email: henry@financesur.com We're proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support![/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]