The Wednesday Match Play Podcast, brought to you by Eden Mill St Andrews

Loiale is a software platform designed to help businesses increase customer retention, loyalty, and revenue using AI-driven tools, especially for membership-based brands, retail and e-commerce, clubs, restaurants, and similar businesses. On this episode of The Wednesday Match Play Podcast, brought to you by Eden Mill St Andrews, Romà shares where the idea for Loiale originated and the pivotal turning point that sparked him to bring the brand to life. He explains the meaning behind the name and outlines the nonnegotiables he committed to when building the company. He also reflects on the setbacks and challenges he has faced along the way, discusses how they are leveraging AI within the business, and breaks down his Recovery Agent and other layers of the brand. This was a data-driven conversation, and it was an honor to have Romà on the show. Let's tee off.

Dr. Rob Bell is a sports psychology coach, mental toughness expert, author, and keynote speaker who works with athletes, teams, and business leaders to help them perform at their best under pressure. Drawing on his background in sport psychology and years of consulting with elite performers, he helps people build resilience, sharpen focus, and turn setbacks into opportunities for growth and peak performance. On this episode of The Wednesday Match Play Podcast, brought to you by Eden Mill St Andrews, Dr. Rob talks about his journey with mental toughness, his education, and competing in the field of mental coaching. We dive into his books, the importance of being able to "puke and rally," and the power of hinge moments. We also discuss quotes that inspire him, his work on the PGA Tour and with the NFL, his Mental Toughness podcast, his blog, the Daily Focus Roadmap, and so much more. This was such a special episode and it was truly an honor to have Dr. Rob Bell on the show. Let's tee off.

GolfCask is a lifestyle community and media brand that blends golf, whiskey, and cigar culture into one experience for enthusiasts who enjoy the camaraderie, stories, and rituals around these passions. At its core, it is built around the "19th hole" feeling. The part of golf that happens after the round, when people replay shots, swap stories, and unwind together. On this episode of The Wednesday Match Play Podcast, brought to you by Eden Mill St Andrews, Brian gives an overview of GolfCask, shares where the idea came from, and dives into his passion for whiskey. He talks about the bottles he has at home, what he has paid for a single bottle, the details behind GolfCask's interactive map, and what it means to be a Certified Bourbon Steward. We also get into the certification process, his time on the course with a focus on the short game and putting, and a preview of The Challenge Series. This was a delicious conversation, and it was an honor having Brian on the show. Let's tee off.

Josh Smith is a landscape oil painter whose work has become a favorite among top golf architects, PGA Tour players, and natural golf lovers, with supporters like Tom Doak, Bill Coore, Ben Crenshaw, and Tom Lehman. His paintings have been featured at iconic West Coast clubs like Bandon Dunes, Pebble Beach, San Francisco Golf Club, and Cypress Point, and he recently expanded into plein air painting after starting his career in Sedona, Arizona. On this episode of The Wednesday Match Play Podcast, brought to you by Eden Mill St Andrews, we talk about his work at Orinda Country Club, get an update on FlagBag, and dive into his oil painting journey, how he got started, what it costs to begin, and what he does when a painting doesn't go as planned. He also shares his favorite places to paint, including Cypress Point, and where he's finding inspiration for his next piece. This was a colorful conversation and an honor having Josh back on the show. Let's tee off.

eGolf Waiver is a cloud-based digital platform that helps golf courses replace traditional paper waivers with an efficient electronic system. The platform streamlines the collection and storage of liability waivers, especially for golf cart rentals and equipment use, enhancing risk management, saving time and printing costs, and improving the experience for both members and guests. On this episode of The Wednesday Match Play Podcast, brought to you by Eden Mill St Andrews, James gives an overview of eGolf Waiver and how it helps clubs reduce insurance premiums. He also explains why cloud-based solutions matter, highlights their global client list, and shares the connection to Contractor-HQ. We also get into PCI compliance and the training materials available. This conversation was focused on risk, and it was an honor having James back on the show. Let's tee off.

Hypnosis Fore Golf is run by Steve Woods, a registered hypnotist, author, and speaker with 20+ years' experience helping golfers reduce anxiety and overcome mental barriers. He offers customized programs through private sessions, workshops, and speaking engagements, and supports organizations and charities beyond golf. On this episode of The Wednesday Match Play Podcast, brought to you by Eden Mill St Andrews, Steve breaks down what hypnosis really is and shares his journey to launching Hypnosis Fore Golf. We also dig into his free strategy sessions, his work with clients including the British Medical Association, and his involvement with England & Wales Blind Golf. Steve addresses potential side effects of hypnosis, reflects on life in England, and gives us a preview of his plans to write a book. This was a hypnotic conversation, and it was an honor to have Steve on the show. Let's tee off.

Arrowood Golf Course is an 18-hole, par-71 championship course in Oceanside, California, designed by Ted Robinson Jr. The layout offers scenic views and challenges for all skill levels, with multiple tee options, practice facilities, and amenities like the Flight Deck range experience, Fairways Kitchen & Bar, and weekly events. On this episode of The Wednesday Match Play Podcast, brought to you by Eden Mill St Andrews, Tom shares his journey to Arrowood, breaks down The Quandary, and talks about his work with the PGA of America and his time at West Point, plus what they're doing with their Toptracer®️ range. He also introduces his leadership team, opens up about what keeps him up at night, and previews a video featured on their website. This was an unforgettable conversation and an honor to have Tom on the show. Let's tee off.

Desert Willow Golf Resort is a public golf resort in Palm Desert, California, known for offering a high-end desert golf experience with two 18-hole championship courses, practice facilities, instruction through its golf academy, and on-site amenities like dining and event hosting, making it a popular destination for both local golfers and visitors to the Coachella Valley. On this episode of The Wednesday Match Play Podcast, brought to you by Eden Mill St Andrews, Derek shares a breakdown of both golf courses and talks about his journey with the PGA of America, including the PAT. He talks about the club's mobile app, highlights the chef and the food and beverage programming, and talks about the designers behind the golf courses. He also shares the awards the club has earned, the outside events they host, and introduces the team, including a starter who played in the Super Bowl. This was a heartfelt conversation and an honor to have Derek on the show. Let's tee off.

Par Six Media is a Vancouver-based golf-focused digital marketing and content production agency. In plain terms: they help golf courses, golf clubs, and golf brands grow their visibility and engagement through modern content and digital strategy. On this episode of The Wednesday Match Play Podcast, brought to you by Eden Mill St Andrews, Colby shares how he got started, the content he was creating on YouTube, the services his company offers, and the process and plans behind their work. He also highlights some of their clients, explains their core values, introduces the team, and reflects on his time working in the film industry. This was an energetic conversation, and it an honor having Colby on the show. Let's tee off.

Candy & Junk is a golf gambling handbook and tracking system built for golfers who like to add friendly competition to their rounds. It breaks down a wide range of on-course betting games by explaining how each format works, what the rules are, and how to keep the action organized from tee to green. Alongside the game guide, Candy & Junk also offers a scorecard-style tracking tool designed to make it easier for groups to record side bets, points, and payouts without confusion. On this episode of The Wednesday Match Play Podcast, brought to you by Eden Mill St Andrews, Chris talks about his book, where the idea came from, and how he built it. He breaks down how the book is laid out, who it's written for, and we get into how a copy ended up on my desk. We also talk about how handicaps affect games out on the course, his passion for music, and his time at Brentwood Country Club. This was an awesome conversation and an honor to have Chris on the show. Let's tee off.