Renegade Marketers Unite

For CMOs, strategy is as much about what not to do as it is about what to focus on. In this episode, we explore the transformative power of focus with three marketing leaders who have mastered the art of saying "no" to the nonessential. Highlights include: JD Dillon shares how Tigo Energy's "Green Glove Service" transformed customer service into a brand differentiator and rallied the entire organization around a simple, powerful concept. Laura Beaulieu discusses her approach at Holistiplan to amplify customer voices through webinars and referrals, focusing on building an influencer pipeline that converts loyal customers into brand advocates. Kevin Briody explains how Edmentum consolidated multiple websites to simplify the customer experience, reduce internal complexity, and drive more impactful marketing through a streamlined digital presence. (He's now CMO of Meteor Education). We also cover the challenges of prioritizing in a fast-paced environment, strategies for creating impactful marketing initiatives, and the delicate balance between agility and focus. Tune in to learn how to drive greater impact by doing fewer things exceptionally well—and find out how to keep both your team and your brand centered on what matters most. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Most businesses profess to love their customers. However, only a few have figured out how to transform brand love into advocacy on a consistent and scalable basis. Enter this episode's guests: Tejal Parekh, previously of Upside Rebecca Stone of Cisco Suzanne Reed of LBMC In this insightful conversation, these three powerhouse CMOs share their unique approaches to turning satisfied customers into vocal advocates. They dive into the essential elements of building a successful customer advocacy program, from structuring advocacy within the organization to funding and measuring its success. Listen in as they explore the balance between short-term goals and long-term impact, and reveal real-world strategies to elevate customer voices. Whether you're starting from scratch or looking to scale your advocacy efforts, this episode offers invaluable insights for B2B marketers committed to fostering genuine customer loyalty and influence. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

In this special Drew-on-Drew episode of Renegade Marketers Unite, Drew Neisser sits down with... himself, to tackle the biggest marketing questions for 2025. From AI's takeover to the comeback of in-person events, Drew wrestles with the trends that will shape the future of marketing. Expect bold predictions, sharp insights, and a little friendly self-debate as Drew explores how CMOs can stay ahead of the curve. Key Takeaways: How AI will supercharge marketing (and what it won't do). The growing importance of the CMO+. How to expand your impact beyond marketing. Why in-person events are about to boom again. This episode is packed with tips to future-proof your strategy. By the way, we're diving MUCH deeper into these ideas at our CMO Super Huddle on November 8th in Palo Alto. It's a one-day, action-packed event designed for B2B CMOs to share, learn, and build strategies for 2025 and beyond. Learn more at cmohuddles.com. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

What if AI could do more than save time—what if it could engage employees, excite customers, and inspire creativity? In this episode of Renegade Marketers Unite, Drew Neisser chats with the inventive Jenny Nicholson to uncover how B2B marketers can transform their approach using generative AI. From reimagining decision-making to turning everyday tasks into playful, monster-slaying missions, Jenny shares innovative ways AI can spark creativity and boost engagement. Tune in for real-world examples and insights on AI's true promise—to build more human experiences and transform the way we work. Key Takeaways: Unlock AI's potential for creativity, not just efficiency Explore fresh ideas for team engagement and customer interaction Why every marketer should experiment with AI to push boundaries Perfect for B2B marketers looking to take their AI strategies to the next level! For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

What does it take to move up market and start targeting the enterprise market? In this episode, host Drew Neisser is joined by Allyson Havener (SVP of Marketing at TrustRadius), Sheri Chin (CMO of Galileo Financial Technologies), and Jakki Geiger (most recently CMO of Hazelcast) to discuss how to navigate the strategic shift. From aligning sales and marketing teams to crafting tailored messaging, these marketing leaders share real-world experiences on what works—and what doesn't—when moving up market. Key Discussion Points: How to identify when it's time to move up market. The internal shifts needed to target enterprise customers successfully. Leveraging account-based marketing and targeted content for larger deals. The importance of partnerships in breaking into the enterprise market. How to balance retaining SMB customers while scaling to serve enterprise clients. Tune in to hear real-world strategies for taking your business to the next level by moving up market. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Jon Miller, co-founder of Marketo and Engagio, dives into modern B2B marketing strategies and the consequential role of AI. He argues against short-term fixes, advocating for a sustainable approach that prioritizes product-market fit and customer experience. Jon emphasizes the emotional connections necessary for effective B2B marketing and highlights the enduring relevance of personalized email strategies. Lastly, he discusses how embracing AI tools can enhance engagement, preparing CMOs for the future of marketing.

What does it take to build a demand gen machine that not only delivers leads but drives real, measurable business impact? In this episode, host Drew Neisser is joined by Michael Callahan (Salt Security), James B. Stanton (CuraLinc Healthcare), and Jeff Morgan (Elements) to discuss how they've built scalable, high-performing demand gen engines. From refining incentive strategies to focusing on ideal customer profiles (ICP), these seasoned marketers share practical tips on boosting conversion rates and maximizing ROI in B2B marketing. Learn how to align sales and marketing teams, leverage AI and automation tools, and avoid common pitfalls that can derail even the best demand gen strategies. Key Discussion Points: How to fine-tune incentives to attract the right prospects. Why narrowing your ICP can boost conversions and drive more qualified leads. The power of partnerships in driving down customer acquisition costs. How AI tools are enhancing marketing efficiency and delivering better insights. Real-world examples of successful (and not-so-successful) demand gen campaigns. Tune in to learn the strategies that top B2B marketers use to build demand gen machines that deliver lasting results. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

What do surfboards, The Grateful Dead, and the Savannah Bananas baseball team have in common? If you ask marketing expert David Meerman Scott, they all hold valuable lessons for creating a standout marketing strategy that connects deeply with your audience. In this episode, David joins host Drew Neisser to discuss the latest (9th!) edition of his iconic book, The New Rules of Marketing & PR, and how CMOs can navigate a rapidly changing landscape with AI, content creation, and fan-building strategies. From redefining traditional marketing to real-world examples with unconventional success, David offers practical advice for B2B CMOs aiming to stay ahead in 2025 and beyond. A few key takeaways: Why understanding your audience is still the bedrock of effective marketing. How AI is impacting content creation—and where companies are getting it wrong. The power of newsjacking: how to inject your brand into breaking news to capture attention and boost visibility. The enduring value of building real-world experiences to connect with customers. Marketing lessons from the Grateful Dead and how to apply them to your business. Tune in for insights on the future of marketing, how to stand out, and how unconventional thinking can drive success in the B2B world. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

What does it take to build a powerhouse B2B marketing team that can scale and succeed in today's fast-paced world? In this episode, CMOs Marca Armstrong (Sensera Systems), Lesley Davis (Waggoner Engineering), and Isabelle Papoulias (BackBox) share their proven strategies for assembling and nurturing high-performing teams. Key topics discussed include: Hiring for complementary skills to strengthen your team's capabilities. Nurturing internal talent to unlock potential and promote from within. Aligning marketing efforts with business goals to drive strategic growth. Balancing creativity with AI to stay relevant in the evolving marketing landscape. Tune in to learn how these marketing leaders are building teams that make a lasting impact. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

How can CMOs effectively coach their CEOs and cultivate a strong, productive relationship? In this episode, executive coach Susan Gurnik shares her expert strategies for CMOs looking to navigate the complex dynamics of working with CEOs, whether they're first-timers or seasoned leaders. Learn how to actively listen and align with your CEO's vision, even when it's not fully formed. Discover techniques for handling high-stress situations and managing all different flavors of executive leaders. Explore real-world examples of successful CEO-CMO relationships and how subtle coaching can lead to transformational growth. Understand the importance of setting boundaries, using common language, and being adaptable in the face of ever-changing business demands. If you're a marketing leader looking to strengthen your relationship with your CEO and drive greater success for your organization, this episode is packed with practical advice and insights you won't want to miss! For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/