Renegade Marketers Unite

What maketh a high functioning, well connected B2B marketing team? In this episode of Renegade Marketers Unite, we welcome three CMOs who share their approaches to shaping, growing, and nurturing their marketing organization in tandem with business growth. Get ready for some winning wisdom from these three CMOs: Melissa Goldberger of Safebreach James B. Stanton of Empyrean Jamie Walker of Keyfactor For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Amisha Gandhi, SVP of Marketing at Tipalti To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

Amisha Gandhi, SVP of Marketing at Tipalti, shares her expertise in B2B brand and demand generation. She discusses the importance of integrating brand purpose with demand strategies to drive marketing-led growth. Amisha also highlights the distinction between leads and opportunities, advocating for a cohesive brand message. Additionally, she reveals how hybrid events can maximize customer engagement, underscoring the need for effective communication and follow-up to boost renewals and upsells. Tune in for actionable insights and impressive results!

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Peter Finter of CyberGRX, Chandar Pattabhiram of Coupa, Christopher Willis of Acrolinx, and Jennifer Houston To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

Josh Leatherman has been with Service Express for over a decade, serving the last 6 as CMO as the company has grown from $30 million to $250 million in ARR. And they don't show signs of stopping, on a growth path to reach half a million by 2025. But with signs of a recession growing stronger, will that put a pause on their high-growth plans? "We just refuse to participate in recessions," says Josh, joking that he wished it was that easy. But he's not too nervous. You can recession-proof your business. How? Tune in to this episode to learn the secret to revenue growth, how to maximize marketing spend, and how to build customer advocacy programs in the face of a downturn. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Grant Johnson of Emburse, Gabi Zijderveld of Smart Eye, Danielle Gotkis of Pecan AI, and Aaron Ballew of Split Software To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

What should the coolest, most CATS-est of marketers be thinking about for 2023? (CATS standing for courageous, artful, thoughtful, and scientific). Tune into this episode with Drew as he reflects on some of the standout lessons of 2022 when it comes to building an unbeatable B2B brand strategy. Want to learn more about our CMO Huddles community? This just skims the surface of what top B2B CMOs of today are solving together...come join us! To learn more, visit https://cmohuddles.com/ For full show notes and transcripts, visit https://renegade.com/podcasts/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Jamie Gier, Chandar Pattabhiram of Coupa, Jennifer Davis, Julie Feller of U.S. Legal Support, and Isabelle Papoulias of Mediafly To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

"This is a critical thing about a powerful brand: It requires very few cognitive calories from their audience to remember it." The idea of "cognitive calories" resonated deeply with the CMOs attending the CMO Huddles Bonus Huddle (re: private Q&A) with Lindsay Pedersen, brand strategist and author of Forging an Ironclad Brand. In this episode, tune in to hear all of Lindsay's illuminating insights into what it takes to create a truly sharp, memorable, and resonant B2B brand. It's not to be missed. Tune in! For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Dan Lowden from HUMAN Security, Marca Armstrong from Passport, Jon Miller of DemandBase To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/​​