On Your Terms®

This episode is Part 2 of our series on how to put on a great launch. Today I cover the teaser, invite, and event period of the launch timeline. These periods are critical to the success of your sales, so I dig into each one to tell you about my lessons learned.First, the teaser: This is all about building hype. I give you tips on building your audience’s awareness and intrigue, especially via digital marketing.Second, the invite: How you move people through the sales funnel– from being interested about your event, to actually signing up and attending it.Finally, the launch event: This is where you move your audience across the finish line of the sales sequence. You resolve any of their lingering hesitations, helping them take action to buy your product and join your community.Plus, I answer questions from listeners about how to manage the stress of a launch, buying social media ads, and how to grow organic reach.I really hope this Part 2 episode helps you build up to, and execute, your own launch.In this episode, you’ll hear…How to create a teaserWhat to do during your invite periodHow to put on a successful launch eventClick here to find the full show notes and transcript for this episode.RESOURCES:Grab The Ultimate Bundle® on SaleListen to Episode 207: The Mindset it Takes to Make $300k in a Week (ft. Mindset Coach Jen Diaz)Get notifiied when each episode of On Your Terms® comes outCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER

Welcome to the first episode of our series on how to run a launch! Lindsey Deatsch, my Director of Operations, is my special guest today. She’s a pro at launches– before she came to work with me, she was a launch manager at an agency, doing launches day in and day out.We cover how to make a product launch timeline and create a pre-launch marketing strategy: Schedule the anchor point, then the invite period, then the teaser period and learning phase, the “open cart” period, and the post-launch survey.We also spend a lot of time talking about the importance of list-building, and give you some email marketing tips to help you with it. After all, the first step in a promo planning process is to have a big list to promote to.I’m so glad Lindsey was able to join us on the show today- she has seen it all when it comes to launches and is a fountain of knowledge!In this episode, you’ll hear…How to schedule a product launch timelineThe importance of list-buildingWhat conversion rate you should expect for a launchClick here to find the full show notes and transcript for this episode.RESOURCES:Grab The Ultimate Bundle® on SaleSign up for Sam’s Sidebar, my weekly emailLet me know what you think! Email me (Sam@SamVanderWielen.com) or DM me on Instagram (@SamVanderWielen)Get notifiied when each episode of On Your Terms® comes outCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER

My mindset coach, Jen Diaz, has made all the difference in my business. A few weeks ago, not only did I make $300k during a launch event, but my team and I actually enjoyed the process. Today I have Jen on the show to debrief the launch and share some of her coaching genius with you!We cover a lot of what makes up a growth mindset: Knowing yourself, having confidence, focusing on what’s within your control, embracing the learning process, being ok with failure, etc.“Growth mindset” can seem like a really fuzzy concept. I hope that this episode helps you understand it better and apply it in your own life.In this episode, you’ll hear…What confidence is, and what it isn’tWhy you should make sure your daily business tasks are ones you enjoyFocusing on what you can control, not the outcomeClick here to find the full show notes and transcript for this episode.RESOURCES:Grab The Ultimate Bundle® on SaleLearn more about Jen’s mindset coaching and sign up for her newsletter: JenniferDiaz.comFollow Jen on Insta: @JenMDiazGet notifiied when each episode of On Your Terms® comes outCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER

Following your competitors on social media can lead you down a self-doubt rabbit hole. In this episode, you’ll find inspiration so you can stand out to your audience and I’ll share 6 ways to create content that don’t involve following your competition.In this episode, you’ll hear…The pitfalls of looking at your competition’s digital marketingPractices that will help you generate creative content ideasConcepts that apply no matter what specific creative content tools you useClick here to find the full show notes and transcript for this episode.RESOURCES:Grab The Ultimate Bundle® on SaleSign up for Sam’s Sidebar, my weekly emailLet me know what you think! Email me (Sam@SamVanderWielen.com) or DM me on Instagram (@SamVanderWielen)Get notifiied when each episode of On Your Terms® comes outCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER

In this episode, I give you 7 ways to pay less taxes. And no, they don’t involve anything like sketchy offshore bank accounts.I cover: Tracking your expenses and write-offs, reinvesting in your business, the difference between contractor and employee taxes, the difference between an LLC and an S Corp, investing in your retirement, using the qualified business income deduction, and working with a CPA.If you’re filing small business taxes for the first time as a beginner, or even if you’re a seasoned pro, you’ll find helpful tax nuggets in this episode.In this episode, you’ll hear…How to use company 401(k) matching to save for your retirement and pay lower taxesDifferent business expense write-offs that you might not know existedWhy filing as an S Corp might be the right choice for your businessClick here to find the full show notes and transcript for this episode.RESOURCES:Grab The Ultimate Bundle® on SaleStay organized with QuickBooksBecome a better investor with BettermentRead my blog post about the 5 qualities your accountant must haveListen to Episode 77: Small Business Taxes 101 (Guest Interview with Little Fish Accounting)Listen to Episode 91: Business Expenses 101Get notifiied when each episode of On Your Terms® comes outCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER

Even the best pizza maker is going to have more burnt pizzas than good ones. Even the best baseball player is going to strike out, over and over. As an entrepreneur you will fail, so embrace it and don’t give up.In this episode, you’ll hear…Inspiration I found in “Chrissy and Dave Dine Out.”The role social media can play in our negative self talk.Why “expecting the hard” is critical for entrepreneurs.Click here to find the full show notes and transcript for this episode.RESOURCES:Grab The Ultimate Bundle® on SaleEpisode 203. 5 Things To Tell Yourself When You Feel Like QuittingGet my emails!Get notifiied when each episode of On Your Terms® comes outCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER

This is just a quick bonus episode on the breaking news about the BOI law (Beneficial Ownership Information). Yes, a federal court in Alabama has ruled it as unconstitutional. But you still have to file it (don’t worry its free and simple). Only the plaintiffs in the case don’t have to file. Check out the links below for help with filing your BOI. In this episode, you’ll hear…Breaking news about BOI from a federal court in AlabamaWhat it means for youLinks to help you file your BOIClick here to find the full show notes and transcript for this episode.RESOURCES:Get my free guide to filling out the BOI formSign up for my free weekly newsletter, Sam’s Sidebar, so you never miss an important legal update for your businessFor more details about BOI, listen to Episode 185: New Law Alert: BOI Reporting RequirementsGet notifiied when each episode of On Your Terms® comes outCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER

Feel like quitting? Don’t worry, I’ve been there. Being an entrepreneur can be super lonely, especially when you’re struggling. That’s why in this episode I share 5 things to tell yourself when you feel like quitting. I use them myself and I really hope you find them helpful too.In this episode, you’ll hear…The power of giving yourself permission to quit, or better yet, pauseHow to stop equating yourself with your resultsWhy you should ask yourself, “Am I done or am I disappointed?”The importance to expect things to be hardWhy you need to honestly evaluate your level of consistency, time, and focusClick here to find the full show notes and transcript for this episode.RESOURCES:Grab The Ultimate Bundle® on SaleListen to my Kickstart Your Business Series Get my emails!Get notifiied when each episode of On Your Terms® comes outCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER

Sometimes the legal aspect of running a small business can be unclear and overwhelming. That’s why I think stories help. They put a face to legal issues, and more importantly, they show that prevention and protection do work. So if legal to-dos have been hanging over your head, take a listen to these four stories about real business owners who use The Ultimate Bundle®.In this episode, you’ll hear…How much of a mental load was lifted for each of the four business owners when they bought The Ultimate Bundle®Why contracts are such a big help with client expectations and managementHow often payment disputes come up for these business owners and how they deal with itThe benefits of the community aspect of The Ultimate Bundle®Why these business owners feel confident and excited about their protected futureClick here to find the full show notes and transcript for this episode.RESOURCES:Grab The Ultimate Bundle® on SaleFollow Karin Nordin on Instagram: @KarinNordinPhD | Change Academy PRO membership, a low-cost membership for coaches that teaches evidence-based behavior change techniques: https://bodybrainalliance.com/change-academy/Follow Mya Nichol on Instagram: @MyaNichol | Mya: Upgrade Your Instagram Account In Less Than 10 Minutes Checklist https://view.flodesk.com/pages/624c6ad3c2bc0f13bc3c6ee3Follow Athena Concannon on Instagram: @AthenaConcannon | Athena: Free Legit Fit planning Checklist: https://achievewithathena.com/the-legit-fit-planning-checklist/Follow Chris Castillo on Instagram: @EmpoweredAchievers | Chris: Free Career Training Workshop: https://beempoweredachievers.com/free-workshopCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER

The Ultimate Bundle® is my healthy obsession. I’ve spent years tweaking it to perfectly fit the legal needs of online business owners. In this episode, I take you through the origin story of the Ultimate Bundle®: From me leaving corporate law and health coaching, to figuring out exactly what online business owners need, to scaling up the Ultimate Bundle® so it could help as many people as possible. I hope this episode encourages you to stick with your own project and make it everything you dream it can be.In this episode, you’ll hear…How and why I started my business.How I pursued and integrated feedback for The Ultimate Bundle®.Why being fully committed to your business matters, including investing in legal protection early.Click here to find the full show notes and transcript for this episode.RESOURCES:Episode 3. Turning Pain & Hard Times Into Rocket Fuel for Your BusinessEpisode 29. 10 Reasons My First Business Was an Epic FailureThe Ultimate Bundle®Get my emails!Get notifiied when each episode of On Your Terms® comes outCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER