

On Your Terms®
Sam Vander Wielen
A podcast for online business owners who refuse to choose between revenue and a real life. Most business advice tells you to hustle harder, post more, and "always be on." I'm here to tell you that's BS—and I have the multi-seven-figure business to prove it. I'm Sam Vander Wielen, and I've built a thriving online business while protecting my mornings, unplugging at night, and actually living the life I built my business for.
Every week, I share the marketing strategies, legal foundations, and lifestyle boundaries that keep my business profitable without stealing my peace. Whether you're building your first six figures or scaling past seven, this show will help you grow your revenue without sacrificing your presence, your sleep, or your sanity.
Because success isn't just about how much you make—it's about having the freedom to actually enjoy your life.
New to my world?
I’m a lawyer-turned-entrepreneur who built an 7-figure digital product business helping thousands of founders legally protect and grow their online businesses. These days, I’m here to share not just the legal clarity but the lessons, stories, and strategies that make business and life more fulfilling. I'm the author of the best-selling book, When I Start My Business, I'll Be Happy, and a weekly newsletter called Sam's Sidebar. Originally a proud Philly girl, I now live ON Long Island with my husband, Ryan, and bernedoodle/velcrodog, Hudson.
Every week, I share the marketing strategies, legal foundations, and lifestyle boundaries that keep my business profitable without stealing my peace. Whether you're building your first six figures or scaling past seven, this show will help you grow your revenue without sacrificing your presence, your sleep, or your sanity.
Because success isn't just about how much you make—it's about having the freedom to actually enjoy your life.
New to my world?
I’m a lawyer-turned-entrepreneur who built an 7-figure digital product business helping thousands of founders legally protect and grow their online businesses. These days, I’m here to share not just the legal clarity but the lessons, stories, and strategies that make business and life more fulfilling. I'm the author of the best-selling book, When I Start My Business, I'll Be Happy, and a weekly newsletter called Sam's Sidebar. Originally a proud Philly girl, I now live ON Long Island with my husband, Ryan, and bernedoodle/velcrodog, Hudson.
Episodes
Mentioned books

Sep 19, 2022 • 38min
61. Behind the Scenes of the Ultimate Bundle®
In this episode, I’m sharing with you the backstory behind my signature product, the Ultimate Bundle®! I want you to experience it from the perspective of someone who has been passionately tinkering and perfecting this product until it’s the best it can be—AKA me! You’ll hear me dive into all the details, including what is included, what you can expect inside the bundle, whether you’re the right person or it’s the right time for it, and many more questions I get all the time.This bundle rarely ever goes on sale, and I am so proud of everything that comes with it. If you’re interested and want to get in on my best offer at the best price possible, click here.In this episode, you’ll hear…04:07 - How the Ultimate Bundle® was born17:23 - What the Ultimate Bundle® is19:00 - Who the Ultimate Bundle® is for20:51 - When you should consider buying the bundle24:50 - What you get when you buy the Ultimate Bundle® and how to use it33:01 - Other questions people have asked meClick here to find the full show notes and transcript for this episode.RESOURCES:The Ultimate Bundle®Sneak Peak behind the scenes video of what the Ultimate Bundle® looks like insideEpisode 29. 10 Reasons Why My First Business Was an Epic FailureClick here to be notified when new episodes of On Your Terms® come outCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER

Sep 12, 2022 • 41min
60. My Secret Success Strategy: Taking the 30,000 ft View of Your Business
When we’re in the weeds it can be hard to see what the big picture is. Sometimes in business, we need to zoom out and see the whole thing from above ground in order to see the plan and how it all fits together. I’m going to share how I integrate this practice of high-level observation into my own business and the ways it benefits me—as well as how I make a flow chart to direct my marketing and business decisions.In this episode, you’ll hear…06:01 - The danger of getting into the weeds and losing the big picture12:37 - Practicing the idea of zooming out and looking toward the future20:09 - What to look for in your business23:28 - Putting your plan to paper28:33 - How to avoid focusing on the wrong thingsIf you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Click here to find the full show notes and transcript for this episode.RESOURCES:Get notified when each episode of On Your Terms® comes outCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER

Sep 5, 2022 • 1h 22min
59. How to Be a Great Stage Speaker (+ speaking tips from Guest Mike Pacchione!)
At the ConvertKit Craft + Commerce conference—which was full of mind-blowing moments for me—I attended a workshop hosted by the mega-talented speaking coach Mike Pacchione and it was so helpful. Public speaking is such an important skill to learn, and it can be a huge advantage in your business if you do it well. He gave tips and tactics I’ve never heard before such as using your body language effectively, pausing between sentences to let the audience absorb what you said, and being strategic about where you stand on stage. We talk about why speaking well is important, what makes a speaker good or bad, and whether it’s possible for a bad speaker to become great. We also talked about the areas most speakers need to improve upon (and how they can do it), three tangible things to make your speaking more entertaining, and so much more.In this episode, you’ll hear…08:58 - How Mike got into speaking17:43 - Why public speaking is so important24:29 - The qualities that make a good speaker—and a bad one34:38 - Three areas that most speakers need to improve upon41:18 - Tips for using your physical presence51:06 - How to get speaking opportunities01:00:20 - The minivan test01:04:36 - Mike answers your questionsIf you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Click here to find the full show notes and transcript for this episode.RESOURCES:miketalks.cobestspeech.coAdam Driver’s TED TalkEpisode 54. Everything I Learned at ConvertKit's Craft + Commerce Conference (mind blown!)Get notified when each episode of On Your Terms® comes outCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER

Aug 29, 2022 • 27min
58. Paying Yourself 101 [Everything Business Owners Need to Know]
Congratulations: Your Business, LLC has just made a sale! Time to go shopping—right? Hold up! That money actually belongs to your business, not to you. So how do you get paid? And how do you do it in a legally legit way? That’s what we’re going to talk about today. I’m going to share how I paid myself in the beginning, the step-by-step process I recommend for setting yourself a financial cushion, and how to get to a place where you can pay yourself consistently.In this episode, you’ll hear…02:58 - How I started my business and handled money early on07:40 - How I paid myself when I started10:05 - Making an owner’s draw (actually paying yourself)15:13 - Paying yourself is not a business expense18:21 - Being responsible with money19:24 - Putting yourself on payrollIf you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Click here to find the full show notes and transcript for this episode.RESOURCES:Megan NaaszLittle Fish AccountingVisit ADP for payroll support (affiliate link)Episode 53. The Millionaire Myth in Online BusinessEpisode 7. The First 3 Steps to Legally Protect Your Business (Where to Start!)YouTube Video: This Will Save You Money on Your TaxesGet notified when each episode of On Your Terms® comes outCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER

Aug 22, 2022 • 23min
57. Moving? What You Need to do to Register Your Business in Another State
Do you run a business and you’re thinking of moving? The moving process can already be enough of a hassle before you even consider the legal ramifications of it. Whether you’re already registered or holding off because you don’t know what to do, there are really just two options—and I’m going to break them both down so you can decide which is right for you.In this episode, you’ll hear…04:44 - Whether you need to register your business when you know you’re moving soon05:30 - Where you need to register your business08:52 - What to do when you’re already registered and moving14:52 - Registering your business as a foreign entity19:20 - Three questions to ask yourself before you move20:12 - What to do if you’re moving overseasIf you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Click here to find the full show notes and transcript for this episode.RESOURCES:Episode 54. Everything I Learned at ConvertKit's Craft + Commerce Conference (mind blown!)Get notified when each episode of On Your Terms® comes outCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER

Aug 15, 2022 • 1h 25min
56. Mindset, Limiting Beliefs & Visualization [ft. Mindset Coach, Jen Diaz]
Jen Diaz is the real deal when it comes to coaching. She’s a mindset and success coach who I personally work with and she knows her stuff when it comes to overcoming the beliefs that are holding you back.We talk about everything from mindset to Jen’s JAVA method (journaling, affirmations, visualization, action) and how you go about implementing it, how visualization actually works, how to improve your confidence when you’re just starting out, and so much more.In this episode, you’ll hear…04:04 - Why entrepreneurship pushes people to pursue personal development08:14 - The JAVA Method14:44 - The importance of understanding why you want what you want19:19 - The benefits of visualization in entrepreneurship23:57 - Using a journal to support yourself30:15 - Finding your confidence40:30 - How to overcome the fear of failure when you first start51:47 - What to look for in a mindset and business coach01:04:39 - Designing your dream life01:10:10 - Tips on starting an email listIf you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Click here to find the full show notes and transcript for this episode.RESOURCES:Get Sam's weekly legal & marketing emails: https://www.samvanderwielen.com/sidebar/Learn more about the JAVA Method (Jen's Membership): thejavamethod.com1-1 coaching with JenSign up for Jen's NewsletterRead The Rise by Sarah LewisRead How to Do the Work by Dr. Nicole LePeraRead The Source by Dr. Tara SwartRead Fear Less by Dr. Pippa GrangeRead Women and Desire by Polly Young-EisendrathGet notified when each episode of On Your Terms® comes outCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER

Aug 8, 2022 • 42min
55. Blowing the Lid on the Biggest Online Coaching Secrets
I’ve seen a lot of nonsense in the online business industry—both during my time in it and well before then. I want to pull back the curtain a bit and show you some of the marketing tactics being used to get you to buy into courses and programs so that you can make better decisions. I also talk about the fear that we’re creating a coaching micro-economy—where we coach future coaches in order to make money to hire more coaches—and the importance of getting outside of your business bubble. This is a conversation many people in this space want to have but they don’t know how it will be received, so I hope it resonates with you.In this episode, you’ll hear…02:26 - Becoming a better consumer06:32 - The rinse and repeat09:29 - The coaching micro-economy12:36 - Looking outside the coaching industry for advice *19:31 - Niching down vs demographic limitations *28:43 - Looking into the context of metrics and promises34:28 - The manipulating mindset trickIf you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Click here to find the full show notes and transcript for this episode.RESOURCES:Episode 56. Mindset, Limiting Beliefs & Visualization [with Guest: Jen Diaz]Episode 48. Do You Need a Business Coach?Who Doesn’t Like Pizza?Get notified when each episode of On Your Terms® comes outCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER

Aug 1, 2022 • 1h
54. Everything I Learned at ConvertKit's Craft + Commerce Conference (mind blown!)
I recently got back from ConvertKit’s Craft + Commerce Conference in Boise, Idaho and my mind was BLOWN!The online business world is changing and we all need to adapt. This conference brought together some of the biggest names in the industry, but also the up-and-comers who are trying new things and finding out what works.I’m going to share some of my biggest takeaways, why I went, what I had hoped to get out of it, and what people are missing out on when they don’t go to conferences. I’ll also give you the one takeaway that, if you were to only take one thing from this conference, will make a huge difference in your business.In this episode, you’ll hear…03:12 - Why I chose to attend Craft + Commerce (and why I almost changed my mind)17:35 - Blogging isn’t dead19:22 - The importance of diversifying your marketing strategy22:58 - Focusing on the big stuff and less on the trends35:02 - Getting down with your numbers37:00 - Titles are so important40:36 - Public speaking tips43:07 - Investing in your future self45:35 - Being high value*48:47 - Getting clear on what success means to you50:22 - Doing $10k workIn our review of the week, TadaSrah writes: "Sam is so knowledgeable and down to earth. I love listening to On Your Terms! Sam is incredibly knowledgeable and is an outstanding teacher! She makes the “less fun” legal parts of running a business actually interesting and enjoyable to learn. I’m also an Ultimate Bundle® member which has helped me tremendously in my business, so I was stoked when she started a podcast because I love learning from her! I listen while I’m doing chores around the house and I always feel like she’s right there talking directly to me. I can’t recommend it enough to anyone who is starting or running an online business. Thanks for all that you do Sam!"If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Click here to find the full show notes and transcript for this episode.RESOURCES:Tickets to next year's conference are on sale here: conference.convertkit.comConvertKit (affiliate link)Goal Setting, Productivity & Evergreen Content (Guest Episode with Louise Henry)Khe HyMike PacchioneCara ChaceDr. Ben HardyGlo AtanmoChloe WeaverTim UrbanSam Parr (The Hustle)Get notified when each episode of On Your Terms® comes outCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER

Jul 25, 2022 • 25min
53. The Millionaire Myth in Online Business
A lot of people throw around the word “millionaire” but when you look at the numbers it’s clear they are using a different definition of millionaire. My goal isn’t to trash talk business owners who call themselves millionaires, but to encourage you to be a savvy consumer—of both businesses and content—and to be aware of this when you’re looking at your own numbers and feeling like you’re behind.In this episode, you’ll hear…02:07 - Why this industry needs a reality check11:29 - The difference between revenue and income13:04 - Understanding net worth17:17 - Not focusing solely on revenue18:47 - Why you should hold your industry to a higher standardIn our review of the week, Karly Wannos says: “The BEST no fluff, step-by-step podcast for Entrepreneurs. Sam Vander Wielen’s podcast, On Your Terms, is an absolute must for all entrepreneurs. The episodes are not only interesting and inspiring but will walk you through step-by-step on what you need to know to operate as a small business owner or entrepreneur. This podcast and Sam’s Ultimate Bundle® takes all the guess work and stress away from protecting your online business. This podcast is a total game-changer for anyone looking to start, grow or scale a business in 2022."If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Click here to find the full show notes and transcript for this episode.RESOURCES:Episode 48. Do You Need a Business Coach?Get notified when each episode of On Your Terms® comes outCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER

Jul 18, 2022 • 30min
52. What's a D/B/A and Do I Need One?
What is a d/b/a? You may have heard the term d/b/a before, but you don’t really understand what it is or whether or not you need one. Maybe you’ve already registered a d/b/a but you haven’t registered your business—is this out of order? Don’t worry, because I’ve got you covered! I’m going to teach you exactly what a d/b/a is, when you really need one, and how to go about getting one.In this episode, you’ll hear…03:51 - Common misconceptions about d/b/a05:31 - The problem with not having a d/b/a09:42 - What a d/b/a is and how it’s different from registration15:52 - How to know if you need a d/b/a20:06 - How to get a d/b/aIn this week’s review, Back_Around wrote: "Just what I needed! I'm so glad I found your podcast. I've learned so much! Thanks Sam!"If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Click here to find the full show notes and transcript for this episode.RESOURCES:Episode 9. How to Register Your Business to Protect Your Personal AssetsEpisode 17. 6 Legal Must Haves for Online BusinessesGet notified when each episode of On Your Terms® comes outCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER


