On Your Terms®

Hey there! I'm beyond excited to talk about a topic that has been such a pivotal part of my business journey - email marketing. It's not just about the sales; it's the intimate and personal connections I've been able to build with my subscribers that make it so special. Remember those days when email lists were all the rage, then somehow fell out of favor? Well, I stuck to it, and now look at the resurgence of email newsletters and platforms like Substack! My main advice - focus on the type of content your audience wants and align that with your business' needs instead of chasing after every trend that pops up.In this episode, you’ll hear…Why you should consider shifting your content creation energy from "toilet content" to email marketingHow writing to your family and friends can help establish a friendly tone in your emails and make your brand feel more personalThe different strategies to build your email list, and the power of offering a freebie that provides immediate value to your subscribersThe importance of guiding your potential customers from the free content to your paid offers, by aligning your freebies and content with your business offeringsMy go-to resource for learning copywriting strategies and how investing in your writing skills can be a game-changer for your businessIf you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Click here to find the full show notes and transcript for this episode.RESOURCES:Get Sam's Emails (+ Sam's Sidebar, her free Legal Q&A for subscribers only!): samvanderwielen.com/sidebarPre Qualify Before they buy email templates: https://www.samvanderwielen.com/prequalifyLegally Legit Guide: https://www.samvanderwielen.com/legally-legit-checklist/Episode 60. My Secret Success Strategy: Taking the 30000 ft View of Your BusinessKarsen Murray: 5 Enticing Freebies to Grow Your Email ListCopyhackers: How to Grow Your Email ListCopyhackers: Definitive Guide to Email MarketingBuild your Launch-Ready Email List blog post by Content BistroE-commerce Email Marketing: The Ultimate Guide by Chris OrzechowskiStart Your 14 Day Trial with Convertkit (affiliate link)Get notified when each episode of On Your Terms® comes outCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER

Okay, we have to talk about dupe culture. The trend of recommending cheaper alternatives to high-priced luxury items has taken over TikTok and kicked off the careers of many influencers. But what maybe started out as a good-intentioned hustle has turned into something else, and it has some dangerous implications for online business owners. We're going to explore the moral and legal responsibilities we, as business owners and consumers, face when dealing with dupes.In this episode, you’ll hear…The evolution of dupe cultureLegal considerations when it comes to dupesThe ugly environmental impact of dupesIf you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Click here to find the full show notes and transcript for this episode.RESOURCES:The Cut: The Chaos of Shopping TikTok’s DupesCNN: Lululemon, cult athleisure brand, takes on the booming culture of 'dupes'Click here to watch the free workshop so you can get legally protected right now!Get notified when each episode of On Your Terms® comes outCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER

In my experience, there’s one factor that can make or break the success of your online business: the product. It might sound obvious, but with all of the talk around branding, marketing, funnels, and things like that – which are important – it can be easy to lose sight of the importance of having a really solid product offering. Today I’m here to talk about creating a product that sells 24/7 without having to be super salesy. I’ll cover how many products I recommend you sell at any time, how to stand out from the crowd, the number one thing your product needs in order to sell, and more! Let’s talk about eight ways to create a product that’s going to generate you moolah for years to come.In this episode, you’ll hear…The number of products to offer and what form they should takeMaking a product that gets resultsPricing your product rightHow to test and get testimonials for your productsCreating evergreen systems to sell your products for youIf you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Click here to find the full show notes and transcript for this episode.RESOURCES:The live masterclass has passed but you can purchase the recording here​​How to Find Clients for Your Online BusinessGet notified when each episode of On Your Terms® comes outCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER

Online business owners are often, by their nature, ambitious people. After all, they’ve chosen the harder path in order to reap the rewards. I’ve been recently reflecting on my own ambition and the role it plays in my life. It’s something that I think all business owners can examine and question. I’m all about building a business on your terms, but equally as important is building a life on your terms as well.In this episode, you’ll hear…The ambitious nature of entrepreneursLetting yourself take a step backLiving a full life on your own termsClick here to find the full show notes and transcript for this episode.RESOURCES:Join the Free Legal Workshop to learn how to get your business legally protected today!Get notified when each episode of On Your Terms® comes outCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER

Does the idea of pouring in hours of work on Instagram posts, Reels, and TikTok videos only for them to be practically in less than a week have you reeling? What if I told you there’s a different way – a BETTER way? It’s not too good to be true. In fact, it’s what I’ve done to market my business… and you can do it too. I’ll share my evergreen strategy, combining organic and paid marketing, that focuses on content that withstands the test of time and brings in the right customers over and over again.In this episode, you’ll hear…How organic marketing can sway potential customersChoosing an evergreen platform that works for youNurturing your future customersIf you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Click here to find the full show notes and transcript for this episode.RESOURCES:​​How to Find Clients for Your Online BusinessHow to Create a Program That Sells ItselfGet notified when each episode of On Your Terms® comes outCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER

I’ve been teasing some news for a while now, and it’s FINALLY time to share it with you: I have a book deal! I was staying vague for, ironically, legal reasons, but I’m excited to put it out there. You’ve been following me on this journey from finding a book coach to getting an agent, and I plan to keep you in the loop as much as I can as the project moves forward. Tune in to hear the latest update on my book-writing journey as well as where it’s headed!In this episode, you’ll hear…The latest update on my book writing processWhere I’m at right now and what happens nextWhat you can expect out of the bookIf you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Click here to find the full show notes and transcript for this episode.RESOURCES:Episode 133. Life UpdateEpisode 115: My Book Update!Episode 56. Mindset, Limiting Beliefs & Visualization [with Guest: Jen Diaz]Episode 11. So You Want to Write a Book? Your First Steps to Being an AuthorMy Mindset Coach, Jen DiazMy Book Coach, Richelle FredsonClick here to watch the free workshop so you can get legally protected right now!Get notified when each episode of On Your Terms® comes outCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER

How do you make the transition from a startup business owner to sold out and scaling? You start off with the basics: Finding high-quality, paying customers - wherever you are in your business. We’re going to take a look at what some of the biggest companies are doing and scale them down to fit your business, finding a unique value proposition, getting to know your ideal client, and how to establish an expert status and use it to find customers.In this episode, you’ll hear…Why most business owners approach finding clients backwardsWhere I went wrong in my first businessFinding a market for your ideal clientsHow to differentiate your businessLeaning into your expert statusCreating content geared towards your ideal clientsIf you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Click here to find the full show notes and transcript for this episode.RESOURCES:The live masterclass has passed, but you can purchase the recording herehttps://formerlawyer.comClick here to watch the free workshop so you can get legally protected right now!Get notified when each episode of On Your Terms® comes outCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER

When you’re just starting your business, it can be confusing to know when you need to start getting all the legal aspects of your business in order. One of our listeners recently asked:"At what stage of the business building and planning process should a Solopreneur mindset life coach in the just-getting-started stage of business who has no audience, list, offers, or market reach yet (but is very active on social media) apply for a FEIN, get a business address, business bank account and form a LLC?"Great question! How's yesterday sound? Just kidding – sort of. Let’s dive into it…In this episode, you’ll hear…How to know when it’s time to register your businessWhat you need to get done whenFInding support for funding your startup expensesIf you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Click here to find the full show notes and transcript for this episode.RESOURCES:The First 3 Steps to Legally Protect Your Business (Where to Start)Download my free legal check listGet notified when each episode of On Your Terms® comes outCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER

Something that a lot of business advice leaves out is that every entrepreneur is a whole person with a personal life beyond their business. I’ve always been honest with you about what’s going on in my life, even if I only share a small part of it. Today, I want to share some updates on where I’m at, what’s happening in my life, and what you can expect from me and On Your Terms® in the future.In this episode, you’ll hear…How I’m dealing with a double-dose of griefWhy I’m grateful for building my business on my termsWhat’s coming down the pipeline on the podcastClick here to find the full show notes and transcript for this episode.RESOURCES:Click here to watch the free workshop so you can get legally protected right now!Get notified when each episode of On Your Terms® comes outCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER

Today we’re tackling a question I've seen quite a lot, most recently from our listener, Deborah, who asked: Is it possible to place multiple different ventures under a single LLC? While the short answer is yes, it might not be the most practical or beneficial strategy due to the legal risks involved. If you're wondering what this looks like, then stick with me as we dig deeper into this topic.In this episode, you’ll hear…The risks of keeping multiple ventures under one LLCOffering multiple services under one LLCDoes your podcast need to be under its own LLC?If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Click here to find the full show notes and transcript for this episode.RESOURCES:How to Start an Online Business Spotify PlaylistGet notified when each episode of On Your Terms® comes outCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER