Strength In Context
Pre-Script
Strength in Context brings clarity to the fitness industry, breaking away from rigid beliefs and outdated thinking. Hosts Brandon Schultze and Jorge De Hoyos draw from their real-world experience with athletes, everyday people, and fellow coaches to challenge common misconceptions. As passionate lifters and educators, they break down complex topics like training, nutrition, and rehab in a way that's approachable for both lifters and coaches alike.
Be sure to follow the show on instagram @strength_in_context as well as host Brandon Schultze @brandon.schultze and host Jorge De Hoyos @jorgedehoyos_. For all things education check out www.pre-script.com
Be sure to follow the show on instagram @strength_in_context as well as host Brandon Schultze @brandon.schultze and host Jorge De Hoyos @jorgedehoyos_. For all things education check out www.pre-script.com
Episodes
Mentioned books
Jan 16, 2026 • 60min
E68: Why Great Programs Still Fail: The Skills Your Cert Forgot to Teach You
Explore why emotional containment is crucial for trainers, ensuring your personal issues don’t spill into sessions. Learn how clear communication can build lasting client relationships, overshadowing complex programming. Discover the importance of reading body language and adapting cues to different learning styles. Uncover techniques to engage clients by relating to their interests and knowing when to step back. Lastly, understand how curiosity and soft skills profoundly impact client retention.
Jan 9, 2026 • 1h 30min
E67: From 20° Abduction to Overhead Pressing: A Frozen Shoulder Case Study
In this long form case study, Schultze and Jorge break down how to coach a frozen shoulder without getting trapped in the diagnosis. Using a mid-50s client with ankylosing spondylitis and a year long frozen shoulder history, they walk through the decision making process and how to progress from "can't abduct past 20°" to pressing overhead again. https://www.instagram.com/brandon.schultze/ https://www.instagram.com/jorgedehoyos_/ FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide LAST CHANCE to register for this cohort of PSL1! Sign up now at https://www.pre-script.com/psl1
Jan 2, 2026 • 1h 4min
E66: Instagram Can't Fix Your Pain: Context, Progressions, and Real Coaching
Social media rewards certainty, simplicity, and quick fixes, but real coaching doesn't work that way. Schultze and Jorge unpack why mobility drills, pain fixes, and viral cues often miss the bigger picture. They break down how to properly frame problems, and progress clients beyond temporary relief into lasting adaptation. https://www.instagram.com/brandon.schultze/ https://www.instagram.com/jorgedehoyos_/ FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide PSL1 enrolment is now live! Sign Up at https://www.pre-script.com/psl1
Dec 26, 2025 • 25min
E65: A Year of Strength in Context: Lessons, Misses, and What's Next
Schultze and Jorge look back on the first full year of Strength in Context. From unexpected growth and global reach to the episodes that resonated most with listeners, they unpack what actually worked, and what surprised them along the way. https://www.instagram.com/brandon.schultze/ https://www.instagram.com/jorgedehoyos_/ FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide PSL1 enrolment is now live! Sign Up at https://www.pre-script.com/psl1
Dec 19, 2025 • 58min
E64: How to Actually Structure a Training Session
They argue exercise selection and order are the real differences between a plan and true coaching. Intent-first programming and prioritizing movement intent over muscle focus get explored. Power versus strength sequencing and using power work to potentiate strength are debated. They map session flow, fatigue management, and an exercise cost versus return framework.
Dec 12, 2025 • 45min
E63: Consistency Isn't the Answer, Stop "Just Showing Up"
Schultze and Jorge break down why consistency without direction keeps lifters stuck, and what it really means to aim your effort at the right problems. If you or your clients are "always in the gym" but not seeing meaningful progress, this conversation is about turning effort into outcomes. https://www.instagram.com/brandon.schultze/ https://www.instagram.com/jorgedehoyos_/ FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide PSL1 enrolment is now live! Sign Up at https://www.pre-script.com/psl1
Dec 5, 2025 • 1h 2min
E62: The Missing Link in Your Coaching Education
Schultze and Jorge unpack why most coaches get stuck treating anatomy like trivia, and how to turn it into a practical framework you can actually coach with. They talk Japan's "waistline law," how culture shapes what we see as "normal," and why clients saying "I'm just built this way" is usually a systems problem, not a special snowflake diagnosis. https://www.instagram.com/brandon.schultze/ https://www.instagram.com/jorgedehoyos_/ FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide LAST CHANCE for our only course discount! https://www.pre-script.com/psl1
Nov 28, 2025 • 59min
E61: Why Most People Avoid Hard Work
Schultze and Jorge riff on "doing hard things," from stair workouts and cold plunges to clients who tap out when training gets uncomfortable, and how that ties into identity and self-talk. They dig into the gap between who you say you are and how you actually live, touching on values, boundaries, time, and burnout. https://www.instagram.com/brandon.schultze/ https://www.instagram.com/jorgedehoyos_/ FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide Join the PSL1 waitlist now for our only course discount! https://www.pre-script.com/psl1
Nov 21, 2025 • 1h
E60: Stop Cueing Bad Reps: Bottlenecks, Skill Acquisition, and Smarter Exercise Selection
Scultze and Jorge discuss how to actually pick the right exercise for the right person, instead of just cueing bad reps into the ground. They break down bottlenecks, when you need regression vs when you just need a better constraint, how to use "breadcrumbs" across a program to teach hinges and squats, and why fatigue and constant novelty quietly destroy skill acquisition. https://www.instagram.com/brandon.schultze/ https://www.instagram.com/jorgedehoyos_/ FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide Join the PSL1 waitlist now for our only course discount! https://www.pre-script.com/psl1
8 snips
Nov 14, 2025 • 1h 3min
E59:From Chaos to Systems: Building a Sustainable Coaching Career
After achieving a full coaching roster, chaos often sets in. The hosts discuss the importance of effective systems to regain control, emphasizing program templates that preserve individuality. They share tips on tagging exercises by principles, automating administrative tasks, and time-blocking for productivity. Setting boundaries and understanding opportunity costs are crucial for protecting priorities. Listeners can learn to streamline their processes and reclaim valuable time with thoughtful strategies and tools.
