The Mentor with Mark Bouris

Mentored.com.au
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Nov 1, 2021 • 48min

#288 Tiny Stays: Taking risks is less energy with higher reward

Aimee Stanton lives a stark difference from how she once lived as an adolescent to how she approaches her business life as the co-founder of Tiny Stays today. Aimee and her brother Ben Stanton decided to launch a tiny home business to help people get off-grid and take a break from their busy lifestyle and go back to nature for a few days. Tiny Stays found scalability in scaling down.  Aimee and Mark discuss how she managed to turn her life around from feeling completely directionless to taking risks every day and pursuing equilibrium.Join the Facebook Group.Follow Mark Bouris on Instagram, LinkedIn & YouTube. See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
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Oct 25, 2021 • 1h 7min

#287 Slyp: Smart receipts providing invaluable insight into customers

"How do we create an ecosystem that's built on trust but also on value exchange as well?"And Paul Weingarth is an Aussie entrepreneur who is the co-founder and CEO of Slyp –came upon the concept after receiving a 50cm receipt with the purchase of a single item. Paul wants you to ditch the paper receipt for a smart, customer-centric digital receipt and embrace the opportunities that come with it.Slyp is just getting started, but with the backing of Australia's four major banks, they've muscled their way into a unique position. Join the Facebook Group.Follow Mark Bouris on Instagram, LinkedIn & YouTube. See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
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Oct 18, 2021 • 46min

#286 HiSmile: Effective influencer marketing driving brand awareness

When long-term mates Nik Mirkovic and Alex Tomic decided to launch their own business, they had a fairly solid understanding of consumer behaviour and market trends. Mirkovic and Tomic invested $20,000 dollars of their own money into a teeth whitening company – HiSmile which is now worth over $200 million and continues to be self-funded.Early on into starting HiSmile, the boys quickly identified the opportunity amongst influencer marketing and found themselves securing endorsement deals with then 17-year-old Kylie Jenner, Kendall Jenner and Connor McGregor. By the end of this year, influencer marketing is expected to be worth $13.8 billion dollars globally.Join the Facebook Group.Follow Mark Bouris on Instagram, LinkedIn & YouTube. See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
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Oct 11, 2021 • 53min

#285 Davie Fogarty: The formula for growing a successful e-commerce brand

Growing your business online starts and ends with an effective digital marketing strategy and storytelling. Relying on organic growth is tempting – it doesn’t cost much, but it’s just not going to get you very far.Davie Fogarty is the founder & CEO of Davie Group, a company he founded in 2018 which sells ten consumer brands, including The Oodie, Calming Blankets and Pupnaps. Learn how to grow your business online with one of Australia's fastest-growing e-commerce groups by applying Davie's successful e-commerce formula. Join the Facebook Group.Follow Mark Bouris on Instagram, LinkedIn & YouTube. See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
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Oct 4, 2021 • 49min

#284 Bangn Body: How to create hype online before launching a product

If you’re a young woman on Instagram, chances are Bangn Body has likely popped up in your feed.The brand’s main product, a yellow-tubed body lotion, has become iconic on social media and has turned over more than 8 million dollars in revenue for the 28-year-old founder, Priscilla Hajiantoni. Beauty influencers ranging from small, medium and large followings share themselves holding the yellow product, applying it on their face and body while raving about the product. Priscilla shares how she generated social media interest before launching her product, achieving customer trust online and how to convert followers into sales. Join the Facebook Group.Follow Mark Bouris on Instagram, LinkedIn & YouTube. See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
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Sep 27, 2021 • 59min

#283 Immutable: What are NFTs, and how could they change the way you do business?

If you think NFTs are just an internet fad, then maybe now is the time to take it more seriously. NFTs – non-fungible tokens – represent unique digital files such as audio, art and video that can't be replaced by something else. One-of-a-kind but in digital form. Robbie Ferguson, the co-founder of Immutable, a trading solution for NFTs built on ethereum, wants to be at the global forefront of asset trading.  Join the Facebook Group.Follow Mark Bouris on Instagram, LinkedIn & YouTube. See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
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Sep 21, 2021 • 52min

#282 Amanda "Yellowpanda" Williams: How to amplify your brand awareness

Amanda Williams cut her teeth in politics as a media advisor in federal and state politics. Here, she learnt how to build someones public image and reputation, starting from ground zero.Amanda was dubbed by the media as a “rising star of the federal media team” – not only was Amanda making a name for her MP, but she was also building one for herself. But one day, after an almost deadly accident, she decided her heart wasn't in politics and decided to lean into her creative, bright self. So she started Yellowpanda, a PR marketing agency that helps other startups get going. Amanda shares her unpredictable story of how she went from politics to PR, why you need to use this time to build brand awareness and why it's more cost-effective to have an analytical strategy in place.  Join the Facebook Group.Follow Mark Bouris on Instagram, LinkedIn & YouTube. ___If you or anyone you know needs help:StandBy — Support After Suicide on 1300 727 247Lifeline on 13 11 14Kids Helpline on 1800 551 800MensLine Australia on 1300 789 978Suicide Call Back Service on 1300 659 467Beyond Blue on 1300 224 636Headspace on 1800 650 890See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
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Sep 15, 2021 • 23min

#281 If you're seeking small business advice, start here

Chris Lamont has been the NSW Small Business Commissioner since June 2020.Chris has extensive experience in both the public and private sectors.Having grown up in regional Australia, Chris has a solid interest in supporting regional communities.  Mark and Chris discuss how to deal with landlord disputes, confusion around COVID-19 relief payments, and why NSW isn't hearing from the commissioner directly?Join the Facebook Group.Follow Mark Bouris on Instagram, LinkedIn & YouTube. See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
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Sep 13, 2021 • 1h 4min

#280 Finder: Should you be taking cryptocurrency more seriously?

Fred Schebesta is the co-founder of Finder.com.au, one of the largest comparison websites and has recently launched the finder app that combines personal finance management with automated product comparison.Finder is now worth over half a billion dollars – all without funding. Fred is Australia’s highest-profile advocate of cryptocurrencies and sees Bitcoin replacing fiat currency in five years.Fred and Mark discuss honouring your commitment to business, take a deep dive into the cryptocurrency wormhole and why it might become the future of currency. Join the Facebook Group.Follow Mark Bouris on Instagram, LinkedIn & YouTube. ___Disclaimer: The information on this podcast contains general information and does not consider your personal objectives, financial situation or needs. See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
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Sep 6, 2021 • 57min

#279 Samantha X: What everyone gets wrong about high-class escorts

While many of us understand how sex works (maybe), the business of sex work is rarely spoken about. Samantha X is Australia's most know high-class escort best selling author of ‘Hooked’, a book that thrust her into world fame. There are two sides to the Samantha X business; Samantha X Afterdark – a successful e-commerce business selling lingerie and sex toys, and samanthax.com.au helping people feel empowered through life coaching.  Samantha X After DarkSamantha X Life Coaching ___Join the Facebook Group.Follow Mark Bouris on Instagram, LinkedIn & YouTube. See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

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