HUNGRY.

Giles Brook, investor in consumer goods and food enthusiast, returns to talk about brand growth challenges and strategies. He explains why brands often stall between £2-5 million and how to break free. Giles emphasizes the importance of defining your brand's consumer need and communicates the difference between shopper and consumer data. The discussion also touches on the power of community in marketing and the significance of hiring exceptional talent. With insights from brands like Vita Coco and Riya All The Aunties, this is a must-listen for aspiring entrepreneurs.

  ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲  ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)  

This week we have a throwback to an incredible convo with the co-founder of TRIP, Olivia Ferdi.Maybe I am wrong.For yonks I’ve been waxing ad nause aboutNarrow and Deep.Focus.Do less, better.Be a Meaningful specific.It’s what every wonderful guest on the poddy teaches me.TRIP ripped up the rule book.Definition of outlier.TRIP is for everyone and anyone, anywhere, anytime and everywhere.TRIP is a coffee replacement. Booze replacement. Cocktail mixer. Meal Deal enhancer. Grab & Go.All charged with a beautiful mission: Be Kind to your Mind.Won listings at Co-op Sainsbury's, Waitrose & Partners, @Annabel’s, Soho House & CoOlivia Ferdi is the latest guest on Hungry. Oh boy. You’re in for a treat.ON THE MENU:1. Why your brand must be chameleon to be a truly omni-channel brand – lessons from Annabel’s, Mayfair and Co-Op.2. Why your brand should act as a PROMPT to unlock an emotion in people – TRIP own “Be Kind to Your Mind”3. How TRIP won a Bill’s listing in 4 weeks – when one door shuts, open a window. Be fluid.4. How to repurpose your brand and shelf space to unlock more occasions = more consumption = more £ wonga.5. How TRIP raised £10 million quid – do you really need presentation a deck?6. Why founders must actually seek and embrace stress it’s a gateway forward.Every top food and drink founder reads our Newsletter - why wouldn't you? https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube -  https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/

  

In 2001, the London Food World was pallid, tepid, insipid. Clotted cream Miserable MehThankfully, two legends CHANGED EVERYTHING.Sam Hart & Eddie HartSwam upstream, zigged against zagging zeitgeist. Opened an array of spell-binding restaurants 2003 - Fino with genius Nieves 2007 -  Barrafina 2012 - Quo Vadis with living-legend and food encyclopaedia, Jeremy Lee 2015- El Pastor And, more  recently, Parillian, Bar Daskall Ghosts in Quo Vadis, MAD house parties in Manchester, wild techno nights in Mexico city, losing money for 12 years, dogged persistence, the supple art of the perfect hostProper garrulous n’ gallivanting chinwag this one with Sam Hart ON THE MENU: 1. **The Art of The Perfect Host:** Mad house parties in Manchester, wild techno nights in Mexico City.  2. **Hospitality is:** “Enjoying other people enjoying the enjoyment you’ve put on.”  3. **How Sam & Crispin Created the World’s Best Nightclub in Mexico City:** “You need good people for a good party.”  4. **Why Nightclubs Are SO DIFFERENT from Restaurants:**     - Nightclubs = constriction + release.     - Restaurants = release, always.  5. **Barrafina’s Secret to Making Customers INSTANTLY RELAXED:** “If your team are having fun, your customers are having fun.”  6. **What Looks Like RELAXED Service Is the TOTAL Opposite:**     - Jimmy Carr: “Don’t rise to your goals, fall to your systems.”  7. **The Genius of Jeremy Lee:** How he turned Quo Vadis around after 12 years of losing money.  8. **The Dogged Persistence Rule:** Always ask yourself, “How can I jump out of bed, excited, in 20 years’ time?”  9. **Why “Culture Is Infectious”:**     - “When it’s infectious, it’s impossible to break.”     - “But it can also be cancerous.”  10. **Economics of Restaurants – Why Barrafina Doesn’t Serve Tea:**      - “Spend per hour is essential.”      - “Turning tables quickly.”  11. **ALWAYS INVEST in What Makes the Customer HAPPY:**      - “There’s a BIG difference between scrimping and being in control.”  12. **The Nefarious Unintended Consequences of Over-Promoting:**      - Crisis of confidence in the team.  

  ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲  ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)  

You’ll NEVER learn these lessons in a marketing bookTod is a GENIUS marketeer. Built an enormous 7 figure business all from his iPhone 11.Toby Inskip built an ATTENTION-GRABBING MACHINE.Drool, scrollDrool, scrollDroll and scroll and drool some moreTod injects a giddy wanderlust to the blossoming London Food WorldEnter Flavour Funky TownTastebud Tinsel TownPlease Sir, Can I have Some More, More, MoreHuge thanks to Uber Eats’, Sam Nicaudie for providing the Mountains of Munch from lip-smackingly wondrous restaurantsFocaccia MiaEgg SlutSmashing PlatesON THE MENU:1. Why “Little Marketing” beats “Big Marketing”: Brand Deals and Influencer Marketing has CHANGED and so must you2. Steal Like An Artist: How Todd makes you hallucinate through craft and word wizardry3. Gordon Ramsay + Fabric Nightclub & Tacos ONE RULE for Growth: Be Ferociously Consistent4. Jay Z “I’m not a Businessman; I’m a Business, Man”. How Tod built a HUGE business off his following5. Chips & Fish Attention Rule: Some Marketing Should Piss People Off (Happily)6. How Tod Developed The Art of Storytelling… “get behind the scenes, find their stories”7. How a Job In Construction Set Todd Up For Success: “There is no other way than the hard way”8. The Loneliness of Going Solo: How Tod survived the lonely chapter of turning side hustle to full time gig9. Gravy Down Face Rule: Todd’s Proven Formula to GRAB ATTENTION + VIRALITY: the first 3 seconds is everything

  ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲  ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)  

Super fun time with legend Nina Parker Our conversation was a Curiosity Carnival  massaging my insatiable loves creativity, restaurants, stuffing-my -ace, writing, brand building If you love food, love brand building, you’ll love this Oh! If you’re watching on YouTube people are asking if I’ve started painting my nails like a Hackney HipsterDipster Nay, I dropped a f*ck off big kettle bell on my finger and it’s gone completely black 🤣Fully Poddy tomozza morning ON THE MENU: 1. Nina’s Proustian Moments in food: How food can teleport you back to moments of bliss 2. Paul Ainsworth’s Leadership Rule: We Make it Happen, We Make It Happen Together 3. Minor Figures: Brand Building Law “Bite off more than you can chew, Chew like hell” 4. Why exhaustion is celebrated in kitchens & how to off set burn out “plan weekly rest” 5. Wheeling Out The Cheese Wheel: Nina’s ONE SECRET to build a massive social  following 6. How to Deal with Manufacturers who are constantly trying to take short cuts on product quality 7.  Nina’s Ice Cream Truck Rule: The Subtle Art of Knowing When to quit

  ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲  ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)