

Brave Ideas
Hosted by Caleb Parker
Join award winning podcaster and CEO of Brave Corporation, Caleb Parker, as he shines a light on the entrepreneurs, intrapreneurs, and brave ideas at the forefront of innovation, who are creating the future of office real estate.
Brave Ideas dives deep into the stories of the visionaries, zooms out to discuss the macro trends driving change in demand for the office, and brings you thought provoking and insightful content from the innovators challenging the status quo as we know it today.
Subscribe to this podcast and our Brave Ideas Newsletter for weekly updates at www.BraveIdeas.media www.braveideas.media
Brave Ideas dives deep into the stories of the visionaries, zooms out to discuss the macro trends driving change in demand for the office, and brings you thought provoking and insightful content from the innovators challenging the status quo as we know it today.
Subscribe to this podcast and our Brave Ideas Newsletter for weekly updates at www.BraveIdeas.media www.braveideas.media
Episodes
Mentioned books

Aug 7, 2024 • 34min
How to Align Office Real Estate with Future of Work Strategies
Featuring Dharshni Singh What role does the office play in the future of work? In this episode Brave Founder, Caleb Parker, is joined by Dharshni Singh, a dynamic corporate real estate leader with over 20 years experience in transforming organizations and unlocking human potential for exceptional outcomes at companies like Accenture and BCG, tp bennett and more. Dharshni has in-depth knowledge and expertise across Future of Work strategic planning, portfolio & site strategy investment prioritization, business case development, transactions, and capital projects for cross-sector international firms. The two discuss strategic and tactical approaches for aligning real estate strategy to support future of work strategy. The conversation covers change management, practical timelines, building selection criteria, wellbeing and amenities, landlord brands and flex space. This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium Find our adverts intriguing?(Tap below to learn more) Koho.ai ReturnSuite PONT NCG Subscribe to Caleb's Brave Ideas Newsletter Get full access to Brave Ideas at www.braveideas.media/subscribe

Jul 31, 2024 • 34min
How Members of the Flexible Space Association Differentiate
Featuring Jane Sartin In this episode Brave Founder, Caleb Parker, is joined by Jane Sartin, Executive Director of the Flexible Space Association (FlexSA) - the UK-wide trade body for the flexible workspace industry. The two explore the challenges of commoditization, how some brands approach differentiation, and the hotelification trend by building owners - with trending amenities such as rooftop terraces, gyms, and podcast studios. This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium Find our adverts intriguing?(Tap below to learn more) Koho.ai ReturnSuite PONT NCG Subscribe to Caleb's Brave Ideas Newsletter Get full access to Brave Ideas at www.braveideas.media/subscribe

5 snips
Jul 24, 2024 • 31min
How Antilooppi serves office customers beyond the lease
Tuomas Sahi, CEO of Antilooppi, discusses serving office customers with flexible solutions, understanding customer needs, challenges of transitioning to flexible models, benefits of owning customer relationships, maximizing income through flexible leases, enhancing coworking spaces with branded apps, and fostering community in office spaces.

Jul 17, 2024 • 27min
What Are The Drivers of Uncertainty in Office Real Estate?
In this podcast, Pontus Kihlman and Caleb Parker discuss the drivers of uncertainty in office real estate, emphasizing agility and customer-centricity. They explore multi-locational workplaces, adapting to changing preferences, and the role of data analysis in office design.

Jul 10, 2024 • 38min
How can CRE accelerate the flex sales cycle
Featuring Bogdan Nicoară, Cofounder & CEO at Bright Spaces With over 60% of London office leases under 10,000 sqft and 65% having upcoming lease events, there’s a lot of void space on the horizon. How do we fill this space? In this epsisode, Bogdan Nicoară and Brave Founder, Caleb Parker, discuss the impact of digital tools to enrich the sales process, how virtual tours and 3D visualizations are changing the game and how exiting owners and operators can respond to the skyrocketing demand for flex and managed suites About Bright Spaces Bright Spaces is the interactive 3D layer for the Built World dedicated to customised 3D Digital Twins, focused on compliance and aesthetics. Learn more at https://brightspaces.tech/ This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a group of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium Get full access to Brave Ideas at www.braveideas.media/subscribe

Jul 3, 2024 • 50min
Should Coworking Make Money?
Featuring Keke Patissier, Cofounder & CEO at Koho Fact: 25% of coworking businesses are loss making. But that means 75% are not. If office real estate is going to keep up with customer demand for flex, service, hospitality and community, investors must to understand there’s money to be made. In this epsisode, Keke Patissier and Brave Founder, Caleb Parker, discuss how coworking and flex space is moving office real estate from a bond like investment to a predictable recurring revenue stream - not to dissimilar from the software as a service model. They explore the challenges of revenue leakage in this business model, and and the importance of data and taking a proactive approach to managing risk. KK shares her insights on differentiating in the increasingly commoditized coworking industry and why office real estate may need more sales people than asset managers. About Koho Koho is a risk management platform that helps coworking operators optimise revenue retention and growth. Learn more at www.koho.ai This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a group of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium Get full access to Brave Ideas at www.braveideas.media/subscribe

Jun 26, 2024 • 25min
Can coworking brands support customers beyond their 4 walls?
Featuring Manuel Conti, Cofounder and CEO of PONT As the flex market grows, many operators find themselves in a commoditized landscape. But what if brand differentiation is the key to acquiring new customers? In this episode, Manuel Conti and Brave Founder, Caleb Parker, dive into the evolving expectations of coworking space customers, the necessity of standardization to expand the flex market, and the importance of operator collaboration to support customer needs beyond their own buildings. We also explore how PONT is helping operators leverage events and community-building to foster brand loyalty and why real-time availability is crucial for enhancing the sales funnel. About PONT Boost efficiency and profitability with PONT’s platform. Enjoy features like real-time booking, automated inventory management, and operational insights to maximise space use and reduce overhead. Simplify complex operations and increase occupancy effortlessly. Learn more at www.pont.work This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a group of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium Get full access to Brave Ideas at www.braveideas.media/subscribe

Jun 19, 2024 • 28min
Do You Have the Right Tech Stack for 78% of Office Customers?
Featuring Tom Proctor, Founder/CEO of NCG Did you know that tech, as important as it is, is not enough to retain customers? But the research shows that bad tech is enough to lose customers. In this Caleb Parker Show episode, Tom Proctor joins Caleb to dive into some research on what today’s office customers want. Tom shares why a frictionless user experience is important, how NCG has helped rejuvenate former Wework locations and how some CAT B Tech is being delivered earlier, as the tech backbone of an asset. About NCG NCG combines the physical and digital worlds needed to run a connected and responsive office environment. They are an end-to-end technology partner, providing the tech stack that underpins hundreds of flexible spaces across the UK and Europe. This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a group of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium Get full access to Brave Ideas at www.braveideas.media/subscribe

Jun 5, 2024 • 50min
Have we found the solution to valuing flex office space?
Featuring Sam Gamble, Cofounder of ReturnSuite Is space as a service the solution to protecting property values? In this Caleb Parker Show Special Feature, Sam Gamble and Caleb Parker, dive into the challenges and opportunities in this period of evolution that office real estate is currently experiencing. Sam shares his journey from traditional office real estate to embracing Space-as-a-Service, and the obstacles he faced in valuing and financing flex properties. Will there be a shift towards permanent capital as investors, landlords, and operators adapt to the changing dynamics of financing office real estate? If you're an office investor, asset manager, landlord, lender, valuer or operator, you don't want to miss this conversation. Check out Sam's company www.returnsuite.com More about Caleb Parker at www.bravecorp.co/caleb Get full access to Brave Ideas at www.braveideas.media/subscribe

May 29, 2024 • 16min
Imagine the metaverse: Revolutionizing urban planning and CRE
Featuring Dr. Anniina Autero, Head of Development for the City of Tampere, Finland. Imagine a future where our physical and virtual worlds seamlessly integrate, transforming how we interact with our cities and workplaces. In this special feature, Dr. Anniina and Caleb Parker zoom out from office real estate to discuss a broader perspective: the metaverse and its implications for urban planning. The potential impact on office real estate is tremendous now that we’ve entered the experience economy. If you're a developer, investor, technophile, or just curious about the future of our cities, be sure to tune into this conversation with Dr. Anina, then book your ticket to the IMAGINE CONFERENCE 2024 11-12 of June, where the City of Tampere has teamed up with with Microsoft & Nokia and many global experts to explore the depths of the metaverse’s possibilities. Get full access to Brave Ideas at www.braveideas.media/subscribe


