Don't Work Harder

Fifth video call of the day. On her birthday. On a family holiday, watching her dad play with her daughter in the pool, whilst dealing with a crisis back at the office that only she could handle.In that moment Amelia Sordell realised she'd built a prison, not a business - and spent the next 18 months deliberately ""unscaling"" the UK's leading personal branding agency to rebuild something aligned 💡Now she's building Mother - a media company for women, by women - and teaching female founders to use their voice to gain competitive advantage in a space dominated by men.Amelia is a personal branding consultant, best-selling author, and keynote speaker with over 250,000 LinkedIn followers and 70,000 on Instagram. She scaled Klowt to £4 million revenue with high overheads, generated billions of organic views for clients, then walked away because she couldn't scale a business built entirely around her personal brand. In this conversation, Amelia reveals:- Why she spent 18 months ""unscaling"" a successful agency 👀- How building a brand exclusively around your expertise makes scaling really trick- Why 80% of young people can't name a single female founder - How she monetises social media with a highly profitable system (£79 course as paid lead magnet, 1,000 sales, then consulting at £5.5K/day) 🚀- Why you need to separate your personality from your content - The shift from masculine energy (""execute or don't, catch up or leave"") to building a business that doesn't deplete her at home- How being a business owner brings out all the unhealed parts of you (childhood trauma, desperate need to be liked, hyperindependence)Most personal branding experts teach you to scale your influence.This conversation goes deep into the reality of burnout - living in stress, having nothing left to give at home, being a stressed parent, and the gradual process of dismantling something you spent 5 years building - for the greater good.For founders who think they need to be perfect before they're ready or who tie their personality to their content performance, this episode shows what becomes possible when you build something truly aligned 👀--------This episode is brought to you by our Sponsors:Vidonary – the video tool making business videos simple and confident. Plan, record and publish with ease. Find out more and sign up here: https://vidonary.com/------Amelia's links: Klowt: www.klowt.com Instagram: https://www.instagram.com/ameliasordell/LinkedIn: https://www.linkedin.com/in/ameliasordell/------Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesyAccess our FREE Sales Call Success Template, to help double your conversation rate call, forevermore.https://atomic.site/sales-script/------#DontWorkHarder #BusinessGrowth #SalesandMarketing

Jason Graystone’s YouTube video sat dormant. Then it exploded, making 1.5m million in 3 months from a £300 product shared at the end. And eventually that one video generated 12 million in revenue.Jason spent 2 weeks mapping out a video so comprehensive that no one would need him after watching it. He gave everything away for free. And that's exactly why people paid.Now he's financially free, runs a business he doesn't need, and is what he calls """"always free"""" 👀Jason is a wealth enthusiast, trader, angel investor, and content creator with over 500,000 YouTube subscribers. He achieved financial freedom at through trading, built a business model so passive he doesn't resent showing up, and created an oversubscribed program with 10,000 people on the waiting list. In this conversation, Jason reveals:- The YouTube video strategy that generated $12 million for his business 📈- How he went from 50,000 to 390,000 subscribers in one year after 8 years of slow growth- The 18 months he spent """"donating money to the markets"""" before the week that changed everything 👀- The oversubscribed model he used to grow his business without ever placing an advert - Why he gives 30-minute Instagram stories with A-Z solutions and no call to action (and how that builds trust better than any sales strategy) 🤯- The exercise his mentor made him do that changed everything (calculating the TRUE cost of what you want, not just the price tag)- Why he has no goals, no aspirations - because he knew what contentment was before he got there 👀Most entrepreneurs think financial freedom requires hustle, scale, and complexity.Jason proves you can build indestructible wealth through diversification and giving away lots of value for free.--------This episode is brought to you by our Sponsors:Vidonary – the video tool making business videos simple and confident. Plan, record and publish with ease. Find out more and sign up here: https://vidonary.com/------Jason's links: Always Free: https://alwaysfree.comTier One Trading: https://tieronetrading.com ------Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesyAccess our FREE Sales Call Success Template, to help double your conversation rate call, forevermore.https://atomic.site/sales-script/------#DontWorkHarder #BusinessGrowth #SalesandMarketing

Think building powerful relationships requires years of experience, the perfect introduction, or being extroverted?Simon Ong went from a shy, introverted kid to securing book endorsements from Marie Forleo, Simon Sinek, and Ali Abdal 👀Now he's a global keynote speaker, Penguin-published author, and has built a business with multiple revenue streams 🚀Simon is a global keynote speaker, energy life coach, and the author of "Energize."He grew his YouTube channel from 0 to 130,000 subscribers in 10 months and has built strategic relationships by connecting with people outside his industry - film directors, chefs, musicians, not just other speakers.In this conversation, Simon reveals:- How he built multiple revenue streams before the pandemic - and how he scaled his coaching income 📈- How he designed his business to be extremely flexible so he can pivot and switch lanes fast when problems hit- The voice note strategy on LinkedIn that converts nearly 100% of connections (and why it works better than text) 🎯- The incredibly effective opening technique he uses for every keynote... inspired by James Bond 😎- The huge mindset shift that he uses to take the pressure off networking and make it effortless- What he studied before posting his first YouTube video (and how it led to 130k subscribers in 10 months) 🚀- Why his "I'm 40 today" video got 4 million views and gained him 76,000 subscribers from a single piece of content 🤯Most entrepreneurs think networking is about collecting contacts and making asks when you need something.Simon proves that relationship building is a daily habit, that the best opportunities come from years of adding value before ever asking, and tells us exactly what to do to make that sustainable.For entrepreneurs who think they're "not good at networking" or believe powerful relationships are out of reach, this episode shows what becomes possible with the right mindset 👀--------This episode is brought to you by our Sponsors:Vidonary – the video tool making business videos simple and confident. Plan, record and publish with ease. Find out more and sign up here: https://vidonary.com/------Simon's links:Instagram: https://www.instagram.com/simonalexandero/YouTube: https://www.youtube.com/@UCERgudp8-SGp2yyqfR-5jhwEnergize: https://www.amazon.de/-/en/Energize-Make-Most-Every-Moment/dp/0241502764------Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesyAccess our FREE Sales Call Success Template, to help double your conversation rate call, forevermore.https://atomic.site/sales-script/------#DontWorkHarder #BusinessGrowth #SalesandMarketing

This entrepreneur scaled to £2M in revenue - while putting service first.And he came into the studio to reveal exactly how he did it 👀Lewis Crompton is a financial freedom expert who’s built his success by doing the opposite of what most online business gurus preach.He caps his mentorship groups at just 4–5 people and refuses to increase them - even when it would make him more money. He’s taken revenue hits to serve his community better and built a business with less than 5% refund rates.His success proves you can scale fast - without compromising what matters ❤️In this value-packed conversation, Lewis reveals: • How he went from £10K months to £2M in revenue while protecting quality over scale 🚀 • Why he taught for 6 years completely FREE before launching his paid company 👀 • The hiring mistake that cost him serious time and energy - and the one role he wishes he’d brought in earlier • His exact strategy for hiring - even when he doesn’t feel ready • How he built his two growth engines: his marketing machine and his sales machine 💰 • Why he refuses to expand group sizes - even when his team say they can handle more • How he hires every single coach from his own successful studentsLewis has scaled by protecting what matters - even when it costs revenue in the short term.For entrepreneurs trying to grow without losing their soul - or wrestling with the tension between purpose and profit…This episode is a gamechanger 🚀--------This episode is brought to you by our Sponsors:Vidonary – the video tool making business videos simple and confident. Plan, record and publish with ease. Find out more and sign up here: https://vidonary.com/------Lewis' links: E-book: https://startradingnow.com/get-your-free-ebook-podcast/Website: https://startradingnow.com/Instagram: https://www.instagram.com/withlewiscrompton------Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesyAccess our FREE Sales Call Success Template, to help double your conversation rate call, forevermore.https://atomic.site/sales-script/------#DontWorkHarder #BusinessGrowth #SalesandMarketing

What happens when you love what you do but can't sustain how hard you're working? 🙏Frankie James built Ideas Forum into one of the UK's most respected entrepreneurship platforms: the Great British Entrepreneur Awards - with 5,500+ entries at its peak!Plus... she built Ideasfest - the 4,000-person business festival that Steven Bartlett called ""Glastonbury for business."" Frankie has an incredible mindset when it comes to building a long term brand - she's turned down major sponsorship deals that didn't feel aligned with her values, and made the terrifying decision to cancel Ideasfest after selling 1,200 tickets - because she knew she couldn't deliver her best work. Her approach challenges big assumptions that the entrepreneurship space makes about hustle culture, operating with strong values, and enjoying your work.In this value-packed conversation, Frankie reveals:- The one question that made her CANCEL a sold-out event - and why sometimes stopping is braver than pushing through 👀- Why loving what you do makes knowing your limits harder - and the warning signs she watches for now 🙏- The powerful sales skill that she learned from going door-to-door, that has become her secret weapon for landing big partnerships 💰- How she gets 5,500 people to enter her awards for FREE - and still builds a profitable business model 📈- Her exact advice for getting the attention of successful people when you don't have a big audience - How she built a group of friends that TRULY understands and supports her through her struggles in business ❤️- The reality of running huge events on tiny margins - and why her venue costs mean tickets barely break evenAnd so much more. Frankie's built something massive with eight people because she's protected what matters for 12+ years - even when it meant walking away from money or pausing momentum.For entrepreneurs who genuinely love their work but wonder how they can keep pushing without burning out... this episode shows what sustainable really looks like 🙌--------This episode is brought to you by our Sponsors:Vidonary – the video tool making business videos simple and confident. Plan, record and publish with ease. Find out more and sign up here: https://vidonary.com/------IdeasFest: https://ideasfest.uk/------Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesyAccess our FREE Sales Call Success Template, to help double your conversation rate call, forevermore.https://atomic.site/sales-script/------#DontWorkHarder #BusinessGrowth #SalesandMarketing

Imagine building a business with 99% client retention and not spending a PENNY on marketing?! 🤯Sam Teale launched his production company straight out of school at 16, and by 23 runs a team of 13, and creates content for some HUGE household name brands.His 2022 Christmas advert got over 40 million views and beat John Lewis...And what if we told you that he made it with just £4,000... compared to John Lewis' £750,000 budget? Yep... Sam is INCREDIBLE at what he does 😮‍💨Sam Teale is the founder and CEO of Sam Teale Productions, a multi-award-winning video production company that's worked with Budweiser China, Booking.com, and created the biggest Christmas advert of 2022. He started the business at 16 straight out of school, built his team to 13 by age 23, and maintains an amazing 99% client retention rate. So... he knows how to get amazing results, give clients an amazing experience, and build a business with predictable revenue coming through the door.His production company has over 30,000 followers on Facebook - unheard of in his industry. In this value packed conversation, Sam reveals:- His unique approach to video creation that makes EVERY piece of content that he creates extremely compelling - The custom ChatGPT bot he built that knows everything about his business - and how it helps him make decisions in real-time 🪄- His unique strategy that helps him make the right call on big decisions under pressure 👀- The exact content marketing strategy that he used to BEAT John Lewis' famous Christmas advert - on a MUCH smaller budget 🤯- Why he hires young people over experienced professionals - and how his team's average age of 23 is one of their biggest advantages 📈- How he grew to 30,000 Facebook followers as a production company (and why this matters more than you'd think)- The moment when Budweiser China's head of marketing called him while he was in Morrison's at the age of 17 🤯Most service businesses need to chase clients through outreach, ads, and aggressive sales tactics.Sam did it by becoming a MASTER of his craft, with a 99% retention and clients queuing up to work with him 🔥Want to master content marketing AND learn how to build a profitable, scalable service business?Sam Teale knows the secrets... and reveals all in this really special episode.--------This episode is brought to you by our Sponsors:Vidonary – the video tool making business videos simple and confident. Plan, record and publish with ease. Find out more and sign up here: https://vidonary.com/------Sam's links: Sam's IG: https://www.instagram.com/samteale_Same Teale Productions' IG: https://www.instagram.com/samtealeproductionsLinkedIn: https://linkedin.com/in/sam-teale-b43138153Facebook: https://www.facebook.com/share/17mi5ZUGYC/?mibextid=wwXIfr------Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesyAccess our FREE Sales Call Success Template, to help double your conversation rate call, forevermore.https://atomic.site/sales-script/------#DontWorkHarder #BusinessGrowth #SalesandMarketing

Mary and Ken Okoroafor paid off their mortgage by 34… and turned their passion project into a successful business with a bestselling book, an academy, and a lifestyle - without working harder or burning out 👀Mary and Ken are a couple who built financial freedom through a simple, repeatable system. They’re Sunday Times bestselling authors (with their second book The Wealth Habit releasing now), and they’ve built Financial Joy Academy to help others build wealth with structure, clarity, and boundaries. In this conversation, Mary and Ken reveal:- The moment they realised hard work alone does NOT create wealth… and what does instead 🤯- How they turned their blog into a successful, multi-income-stream business with books, content, and a real business model, step by step 🚀- Their exact proven monetisation value ladder- Why simply asking for the things you want is a superpower — and how you can do the same to attract incredible opportunities- How they built their personal brand without burning out 👀- The delegation and automation systems that keep their business growing WITHOUT them needing to be “always on”The behind-the-scenes reality of writing a bestseller 📚Most people chase financial freedom by pushing harder, working longer, and hoping discipline will carry them… and they still struggle to achieve it.Instead, Mary and Ken built a system that made it happen for them.Want the full breakdown on exactly what that system is and how it works? That’s exactly what this week’s episode is for 🔥--------This episode is brought to you by our Sponsors:Vidonary – the video tool making business videos simple and confident. Plan, record and publish with ease. Find out more and sign up here: https://vidonary.com/------Mary and Ken's links: The Wealth Habit book: https://geni.us/TheWealthHabit Financial Joy book: https://geni.us/financialjoy Our blog/website: https://thehumblepenny.com Financial Joy Academy: https://financialjoyacademy.com Instagram: https://www.instagram.com/thehumblepenny/ YouTube: https://youtube.com/thehumblepenny TikTok: https://www.tiktok.com/@thehumblepenny LinkedIn (Ken): https://www.linkedin.com/in/ken-okoroafor/ LinkedIn (Mary): https://www.linkedin.com/in/mary-okoroafor ------Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesyAccess our FREE Sales Call Success Template, to help double your conversation rate call, forevermore.https://atomic.site/sales-script/------#DontWorkHarder #BusinessGrowth #SalesandMarketing

Think you need formal training to secure investment and build a successful company?This episode will COMPLETELY flip your belief system 👀Today’s guest Lucy Hall built an investment backed media company with no GCSEs, nor business degree. Lucy is the founder of Social Day, a media company that runs the UK's leading social media marketing festival 🚀She's also sold her business, bought it back, and built her success while still doing the school run every single day.In this conversation, Lucy reveals:- How she learned to build businesses through EXPERIENCE, not formal training 📈- The exact DM that opened the door to her business getting investment 💰- The crucial questions to ask yourself BEFORE accepting investment 🎯- How she got major sponsors to start reaching out to HER - Her simple approach that landed brand partnerships with Adobe and Canva- Who she hired first once investment came through (and why this role was non-negotiable)- The reality of life as a successful founder and mum (and what she tells her daughter during busy seasons)- Why building your reputation over time is so importantFor entrepreneurs who think their lack of business training could hold them back, this episode will change your mindset forever 👀--------This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025------Lucy's links: Digital Women: digitalwomen.club Social Day: socialday.liveSocialDay.co.uk Social Media Marketing Awards: socialmediamarketingawards.co.uk https://socialmediamarketingawards.com------Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesyAccess our FREE Sales Call Success Template, to help double your conversation rate call, forevermore.https://atomic.site/sales-script/------#DontWorkHarder #BusinessGrowth #SalesandMarketing

What if the secret to scaling to seven figures isn't hiring more people - it's deliberately staying small? 👀Martin and Lyndsay built a content agency that generates seven figures with just 12 people.Their clients routinely scale from £2,000 to £50,000+ per month.And... their approach is pretty unique!Martin and Lyndsay are the founders of Jammy Digital, a content marketing agency that's worked with Daniel Priestley, scaled using AI before other agencies caught on, and built a business that prioritises staying small and nimble. They're also a married couple who've been in business together for over 10 years.In this conversation, Martin and Lyndsay reveal:- Their journey from working with Daniel Priestley as a client, to Martin becoming the CMO of Daniel's company Score App, to now launching an exciting business with him 🚀- Their unique hiring philosophy - and why outsourcing early saved their sanity 📈- The framework that lets them accurately forecast cash flow 6-12 months ahead (and how that makes hiring decisions simple)- Why their membership with 100 happy members was actually the wrong business - and why they made the difficult decision to shut it down- The wait list strategy they used to sell OUT their brand new service before it even launched 🤯- How they deliberately start clients small - even if prospects want to pay £10k/month from day one- Why they chose to cap growth at seven figures rather than scale to 50+ employees- How they leaned into AI in December 2022 when other content agencies were fighting against it- The ""video-first"" approach that now drives their entire content process 🚀Most agency owners believe more revenue means more team, more clients, more complexity.Martin and Lyndsay prove you can hit seven figures by doing the opposite - staying intentionally small, being selective about clients, and building systems that scale.For entrepreneurs who want to scale a profitable, lean company - this episode is a gamechanger.

What if the exhaustion you're feeling isn't from working hard - it's from working to please and prove yourself into burnout?Tamu Thomas had a panic attack on her way to work one Monday morning. She thought she was going to die. That moment became the catalyst for revolutionising her approach to healthy ambition and toxic productivity.Now she's a Hay House published author, who teaches women how to spot the signs of overworking - and helps them build a business where opportunities come to YOU 🙌 Tamu is the author of ""Women Who Work Too Much,"" a sought-after speaker featured in Forbes and Stylist, and a former social worker who burned out trying to conform and prove herself into exhaustion. In this conversation, Tamu reveals:- The crucial difference between being Type A and toxic productivity 🤔- Her breaking point - the Monday morning panic attack that made her realise she needed to change- The early burnout signs most people dismiss - Why she closed her membership and group program WITHOUT guilt - The ""lighthouse"" business model - stop running around the shore chasing opportunities, plant yourself firmly and let ships come to you 🎯- Why she built a 12-month coaching program when everyone else did 3-6 months 👀- The shift from working with individuals to building corporate leadership training - focusing on middle management and nervous system-informed work- What should you do when you spot burnout signs in yourself ❤️Tamu reveals how toxic productivity masquerades as ambition - and why the most powerful opportunities come when you stop overworking and start showing up fully in your authority.For entrepreneurs who work incredibly hard but feel exhausted rather than excited and fulfilled, this episode is a complete game-changer.--------This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025------Tamu's links: LinkedIn: https://www.linkedin.com/in/tamuthomas/Instagram: https://www.instagram.com/tamu.thomas/Website: http://womenwhoworktoomuch.co/------Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesyAccess our FREE Sales Call Success Template, to help double your conversation rate call, forevermore.https://atomic.site/sales-script/------#DontWorkHarder #BusinessGrowth #SalesandMarketing