

Startup to Last
Rick Lindquist and Tyler King
Two founders talk about how to build software businesses that are meant to last. Each episode includes a deep dive into a different topic related to starting, growing, and sustaining a healthy business.
Episodes
Mentioned books

Apr 25, 2024 • 41min
Leveling up the team
In this episode, we discuss using consultants to level up your team.

Apr 11, 2024 • 55min
The first step of a flywheel
In this episode, Rick explains how he’s getting more hands on with marketing.

Mar 28, 2024 • 52min
Sometimes you need to touch the hot stove
In this episode, we discuss how some lessons can't be taught, they have to be learned through experience. What does that mean for mentoring less experienced employees?

Feb 29, 2024 • 49min
When to outsource
In this episode, we talk about when it makes sense to outsource work to contractors and agencies, vs when it makes sense to do something in-house.

Feb 15, 2024 • 40min
Talk to sales
In this episode, we talk about Less Annoying CRM’s latest sales experiment.

Feb 1, 2024 • 46min
Learnings from a few days of snowboarding
In this episode, we talk about takeaways from big snow tiny conf, and more.

Jan 18, 2024 • 50min
Profit first
In this episode, we discuss how Rick is using the “profit first” mindset to manage company finances.

Dec 29, 2023 • 1h 28min
Looking back at 2023 and forward to 2024
This is our yearly recap episode!Personal updates from 2023TylerGoals from last year🆗 Take more vacation and make up with with extra work off-hours work🆗 Renovate the houseOther updatesFound a band I like: Caligula's HorseFirst time as an adult I feel good about my exercise routineRickGoals from last year❌ Get weight below 200lbs❌ Write a newsletter most Sundays (27 total)Other updatesBuilt a new house and moved inHad another baby (daughter)Personal goals for 2024TylerMaintain exercise routine: 9k steps/day + 2 rucks/week + 200 pushups/weekFinish house remodelRickRebuild daily exercise and writing habitBe more present with family when I’m with themRegular dates with Sable (2 per month minimum)4 vacations, with at least the next one scheduled at all times to look forward toProfessional updates from 2023Themes of the podcastYou can't optimize nothing (mostly applies to Rick)Back to the basics (mostly applies to Tyler)TylerGoals from last year❌ Get back to decent growth: $36k ARR/ $3k MRR per month✅ Sense of urgency on the dev team. No more 2-week projects that end up taking six months.🆗 End the year with three major product winsOther updates Announced the price increase for legacy customers ~3 new devs sort of. Dev team is feeling way better than ever before. Improved money management Coded a lotJoined LegUp Health as a side projectRickGoals from last year✅ Retain JD full-time for another year🆗 Double the client base again (~200 clients) - 160 clients❌ Build V1 of LegUp Benefits and generate $1K per month in MRR from it (3-4 customers)Other updatesTyler joined LegUp Health as a partner Expanded services to group health insurance, and started figuring that out Made it to $100K annual revenue run rate + profitability in DecemberProfessional goals for 2024TylerDon't worry about growth unless something unexpected happensFocus on customer delight: If you ask a typical customer whether LACRM improved in 2024, their answer should be "hell yeah"Maintain stability related to the team, culture, etc.Protect coding time. Should be averaging >1 full day of coding per weekRickGet LegUp Health to $200K ARRApply Profit First Framework / Pay partner distributions, even if smallGet JD to his target compensationPrioritize better at Windfall / leverage over optimizationBiggest worryTyler: Our execution on the product side won't be enough to close the gap with competitorsRick: I won’t figure out how to prioritize and manage my personal health as I build a family What we want to learnTyler: How to code like it's 2024. Should be able to do everything the other LACRM devs can do with no blind spotsRick: Nothing specific. 2024 is about execution

Dec 15, 2023 • 50min
DEI isn't dead
In this episode, we talk about Rick's open enrollment experience, and what LACRM is doing related to DEI (diversity, equity, and inclusion)

Dec 1, 2023 • 58min
Growth is hard
In this episode, Rick tries to explain to me that there are people who know how to grow businesses, and I stubbornly insist otherwise.


