Startup to Last

Rick Lindquist and Tyler King
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Jun 15, 2021 • 1h 3min

What we've learned about podcasting after 100 episodes

Tyler has a new mic.Tyler is in the middle of the final round of interviews for his new dev hire, and he's starting to plan onboarding.We discuss whether to put a new LACRM content project on the main lessannoyingcrm.com domain, or a separate mini-site.Rick finished taking his javascript course.Rick's dad is in town, and he's taking a bit of time off work.We discuss a trick for getting people to complete online courses.We reflect on what we've learned after recording 100 episodes of this podcast.
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Jun 8, 2021 • 55min

Content marketing: Putting all our eggs in one basket

Topics covered this week:We selfishly discuss larger themes we've covered on the podcast which might make for good topics on the Indie Hackers podcast.Tyler's newsletter signups have increased since changing the call-to-action.Rick lost another LegUp Health client due to unavoidable churn.Tyler has a content idea centered around CRM pricing.Tyler wants to do engineering as marketing but doesn't have any good ideas.Rick is almost done learning javascript.Rick has his first coding projects lined up.We discuss the new Stripe payment links.We revisit last week's topic because a listener called in with a new thought on the topic.
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Jun 1, 2021 • 53min

What does a $100k/year support person look like?

Topics this week:Tyler asks Rick how he configured the call-to-action for his newsletter on his blog.Tyler is adding a curated list of links to his newsletter.Tyler overcame writers block and wrote his first support-focused blog post.Rick is curious what a highly-compensated support rep might look like at LegUp Health.Rick started paying for Notion.Tyler gives a shout-out to SavvyCal.We take a listener question about how to reach customers who don't have online communities.
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May 25, 2021 • 38min

Can a course business succeed even if no one finishes them?

Topics in this episode:Apparently online courses have a very low completion rate, but maybe that's ok?Rick is learning more about javascript and has a few questions.Rick is taking a vacation where he'll fully unplug.Tyler gives some learnings from the recent enterprise deal that LACRM closed.Tyler has the interview process figured out for LACRM's next hire.
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May 18, 2021 • 60min

Making your first hire

This week, we answer a few listener questions about how to make your first hire.
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May 13, 2021 • 41min

When customer expectations aren't met

Topics this week:Rick crossed 200 subscribers for his personal newsletter.Rick gives an update on some recent milestones related to this podcast.Rick has been doing Wes Bos's beginner javascript course and is learning a lot.Tyler is on vacation, and is mostly just taking it easy.We discuss Notion's new API.Rick seriously sprained his ankle.Rick is dealing with a customer who is disappointed.
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May 6, 2021 • 1h 5min

The Theory of Constraints

Topics this week:We're using a tool called ZipMessage to collect listener questions. If there's something you'd like us to discuss on the podcast, leave us an audio recording of your question at zipmessage.com/tylerLess Annoying CRM had a good April.LACRM's average account size is going up slightly, but it's having a significant impact on revenue.We discuss the theory of constraints, and how Rick can apply it to his next project.We talk about interviewing software engineers, especially when people with different experience levels will be applying for the same position.Rick finished a book on taking notes, and he gets it now.Rick is enjoying the "two co-founders chatting" style podcasts (like this one)Rick set up Coinbase and Robinhood accounts for fun.We talk a bit more about the basecamp drama now that more news has come out.
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Apr 29, 2021 • 1h 7min

The importance of internal communication

Topics this week:An effective, but maybe sleazy tactic for cold emails.LegUp Benefits got its second paying customer.Rick is done with SEO for now, and wrote 35 new pieces of content in April (holy shit!)Rick is focusing on LegUp Benefits for the next six weeks.Less Annoying CRM has finally closed a big enterprise deal they've been working on.Tyler is about to start trying to hire a developer.Less Annoying CRM's office setup is changing, and we discuss the importance of communicating changes carefully.We discuss how to write content when you hit a wall.Rick is dealing with unavoidable churn.We talk for way too long about Basecamp's recent drama. We reach no conclusions. You can have a full refund for the amount you paid for this podcast if you're disappointed by that.
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Apr 22, 2021 • 1h 4min

Empowering employees to be leaders

Topics this week:Tyler gave an internal presentation at Less Annoying CRM and announced a few new things...The office is being reopened in May.There will be a new remote work policy in place.A deep dive into how DEI (diversity, equity, and inclusion) fits into Less Annoying CRM's structure.A new leadership team.Rick is working on content and had a big SEO win.We discuss Roam Research as a possible note-taking tool for Rick.Rick recommends Readwise.io for converting Kindle notes into text.We discuss schema markup as an SEO strategy.Rick has made some improvements to ricklindquist.com.Tyler might have more free time soon and needs to figure out what to work on.
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Apr 15, 2021 • 55min

Time management

Topics this week:Tyler is reading a book called Killing Marketing.Rick is trying some time management hacks.Tyler has a potential job candidate using his new approach to recruiting.Less Annoying CRM had their "day of rest" where developers take over customer service for a day.Rick is working on content and SEO for LegUp Health.Rick has filed his taxes.Rick gives a shoutout to a listener that makes software that verifies financial transactions who helped him with a question from last week.We discuss Webflow's product roadmap.

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