Startup to Last

Rick Lindquist and Tyler King
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Mar 27, 2026 • 52min

How much to invest in growth

In this episode, we talk about how Rick has changed LegUp Health’s formula that decides how much money is available to invest in growth.
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Mar 12, 2026 • 53min

Do custom Notion agents really work?

No, they don't!
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Feb 27, 2026 • 51min

Soft launches

Less Annoying CRM is soft launching two major features we’ve been working on for months. This episode dives into that and a bunch of other stuff.
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Feb 12, 2026 • 54min

New positioning

Of course we spend the first half of the episode talking about AI, but then we get into some good ol’ fashioned SaaS talk.
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Jan 15, 2026 • 49min

Obligatory Claude Code episode

In this episode, we talk about the only thing anyone is talking about right now: Claude Code.
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Dec 31, 2025 • 1h 58min

2025 Recap

This is our annual recap episode. We talk about how things went in 2025 and what we’re hoping to see in 2026.Personal goals for 2026Rick Getting back to basicsGoing from reactive to proactive (and surviving to thriving)Shifting from a strategy of playing it safe and reducing risk to taking smart risk and being ok looking a little foolishTyler Handle the transition back to full-time work (as it impacts parenting)Find clarity on what level of wealth we’re comfortable exposing our daughter to.Help Shelly find more ways to go out at night while I take care of SydFinalize will+trustStretch goal: Start vibe coding personal appsProfessional goals for 2026Rick (hopes to achieve at least two of these goals) Outsource, delegate, or automate recurring tasks that I no longer value doing and/or others don’t value me doingTry to grow LegUp Health by 50%, but do it in a way that we are all excited aboutRebuild personal website + read 10 really, really good nonfiction books and publish notes on themExperiment with AI to generate 1 additional revenue streamTyler Spend almost all IC time on design, product management, and coding. Fewer distractions!Management: Get the team up to speed on AI, and make it self-sustainingProduct management/design: Figure out how to keep up with the devs (especially if AI allows them to move even faster)Product Ship Mobile and KanbanReduce support by making things more self-serveMain theme: The first 30 minutes Onboarding improvementsRebuild the importing flowSimplification Separate contacts and companiesOpen contacts in page dialogStatuses on the contact recordTable view of contacts
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Dec 4, 2025 • 49min

Can Rick’s optimism defeat Tyler’s pessimism?

Dive into a lively discussion on AI's role in productivity, where optimism clashes with skepticism! Rick and Tyler share personal updates, including their creative hobbies and recent business milestones. They tackle the emotional impact of policy changes and the challenge of supporting team members effectively. The duo debates the merits of breaking projects into manageable tasks versus planning for the future. With thoughts on how AI can both assist in video production and reshape our understanding of work, this conversation is filled with intriguing insights!
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Nov 20, 2025 • 45min

Open Enrollment Woes

In this episode, Tyler and Rick discuss the challenges faced by Leg Up Health during open enrollment, including issues with email communication and the impact of AI on consumer behavior. They explore the current health insurance landscape, the importance of product strategy and customer experience, and the role of content in engaging customers. The conversation also touches on shifts in search traffic and marketing strategies as they adapt to changing consumer needs.
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Nov 6, 2025 • 50min

Does OG inbound marketing still work?

In this episode, we talk about whether Rick’s expertise with traditional inbound marketing will work for LegUp Health.
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Oct 9, 2025 • 55min

ICP ICP ICP

We spend the entire episode diving into how we can better define Less Annoying CRM’s ideal customer profile, and what that would mean for the product and marketing.

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