

My Life In Design Podcast
Claire Blyth
How did some of the some of the world’s best designers, strategists, and agency leads, get into design? How did they know it was even a thing they could form a career around? I’m Claire Blyth, founder of design focussed PR agency Red Setter. I’ll be speaking to some of my favourite people in design to talk about how they got where they are today.
Episodes
Mentioned books

Jan 26, 2023 • 1h 1min
Matt Baxter and Dom Bailey - Founders of Baxter and Bailey
Send us Fan MailIn the first podcast of the new series, Claire speaks to Matt and Dom the founders of Baxter & Bailey. They talk about how their love of comics and Bauhaus shaped their love of design, how Paul Hardcastle’s single 19 combined a powerful message with image and type, and the need for the industry to embrace people of all backgrounds.

Jun 30, 2022 • 59min
Ian Wharton - Designer & Founder Inc. Superunion, AKQA, Publicis & Aide
Send us Fan MailFor the last podcast in the first series, Claire talks to Ian Wharton of Superunion, Publicis and AKQA fame! He talks about always wanting to be a designer from a very early age, the importance of the power of persuasion in design (and life!) and how he founded Aide Health, which is a digital service which uses conversational AI to improve care for people with chronic illness.I hope you’ve enjoyed series one. We’ll be back with series two in September!Links:Red SetterThe Design Community Hub

Jun 23, 2022 • 50min
Jos Harrison, Global Head of Brand Experience & Design at Reckitt
Send us Fan MailThis week Jos, Global Head of Brand at Reckitt, speaks to Claire from the in-house side! He covers his early ambitions to become a designer, starting a business aged 16, leading design teams at Cadbury and Reckitt, and how to cope when your role offers you unlimited chocolate!Links:Red SetterReckitt

Jun 16, 2022 • 58min
Nat Maher, Founder of Kerning The Gap
Send us Fan MailNat Maher talks to Claire how she started as a teacher before moving to a career in design, and how she progressed to be one of the small percentage of women who have become principal of a design agency at Good, and Pollitt & Partners. Nat created Kerning The Gap to address this imbalance. A network of like-minded people who want to see more women in design leadership roles, hear their voices and be inspired to create real and tangible change in the industry.Links:Red SetterKerning The Gap

Jun 9, 2022 • 45min
Graham Wood, Co-Founder of Tomato and Design Industry Legend
Send us Fan MailThis week Claire speaks to Graham Wood, the design industry legend who co-founded the design collective Tomato. He talks about how he got into design, his time at Central St Martins, forming and growing Tomato, and working on campaigns such as Obama’s first election (with Rock the Vote), Michael Jordan’s retirement and PlayStation launches.Links:Red SetterGraham Wood

Jun 2, 2022 • 34min
Gush Mundae, Founder of Bulletproof - Part 2
Send us Fan MailThis week is the second part of Gush’s conversation with Claire. He talks about the design industry’s problem with diversity, expanding to New York, and shares great tips for interns and junior designers.

May 26, 2022 • 45min
Gush Mundae, Founder of Bulletproof - Part 1
Send us Fan MailGush Mundae is the founder of Bulletproof, the world’s largest independent design agency. This week Claire talks to Gush about his early years in the Hounslow graffiti and hip hop scene, and how he bonded with his now business partner Jonny over an inappropriate joke at art school! He talks about his early career learning the skills of design, setting up on his own, and building Bulletproof to the agency it is today.

May 19, 2022 • 49min
Stuart Watson of Nomad
Send us Fan MailStuart Watson is the co-founder of Nomad – the brilliant studio designing huge brands for the likes of the Premiership, Disney, Sky and Nike. He talks to Claire about how he discovered design in Bolton as a teenager to keep out of trouble, and went on to exhibit his work at the New Designers exhibition where he was discovered by Wolff Olins. He gives lots of advice on how to stand out and get the attention of agencies you admire, and how deciding that you’re completely unemployable can be the catalyst to finding your perfect role.

May 12, 2022 • 45min
Heidi Lightfoot of Together Design
Send us Fan MailHeidi Lightfoot is co-founder of Together Design. This week she talks to Claire about getting noticed in design, about how to start and grow a successful design business, and about what a licensed brand actually is. She also shares how she keep the team creatively inspired with magic lessons and gecko life drawing!Links:TogetherRed Setter

May 5, 2022 • 41min
Kirsty Minns and Kathryn Jubrail of Mother Design
Send us Fan MailKirsty Minns and Kathryn Jubrail head up Mother Design as ECD and MD. In this week’s podcast they talk to Claire about everything from early thoughts on design in a family shoe shop, to similarities between religious movements and brand, and what matters to them at Mother Design today.Link: Mother DesignLink: Red Setter


