Growth Think Tank

Our guest today is Ryan Gill, the founder of CULT. There is a "new" age of advertising and it means LESS advertising. On this episode, we talk about creating a brand that people buy into – not buy from. Find out why cultivating loyalty is what is helping businesses today thrive instead of fail. Also, we dive into why working from the inside out by getting our staff inspired is also one of the key elements in making Brands REMARKABLE. Get the show notes for 283 | The Courage to Create A Cult Brand with Ryan Gill Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #Founder #Loyalty #Brands #Business Give Leaders in the Trenches a review on iTunes!

When you have more influence and authority, people pay attention. Have you considered raising your focus on "Thought Leadership?" My guest today is the Ah-mazing Neen James. I borrow Neen's exact phrasing of amazing because she is so freaking amazing. We talk about developing internal thought leaders for your company. Don't miss this episode with Neen James. Get the show notes for 282 | Creating Influence with Internal Thought Leadership with Neen James Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @neenjames #ThoughtLeadership #Authority #Brands #Influence Give Leaders in the Trenches a review on iTunes!

Live video is not going away. When Facebook added this feature to their platform, I knew it would be powerful. Well, it is only powerful if you use it right. Joel Comm is our guest, and he is an expert at many things. Today we talk about using live video to get your message out and propel your brand forward. Get the show notes for 281 | How to use Live Video To Grow with Joel Comm Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @joelcomm #Powerful #Facebook #Brands Give Leaders in the Trenches a review on iTunes!

It is not too early to think about your exit strategy. In today's episode we look at some of the key factors of "The Exit." My guest is Steve Little. He will share insights from decades of experience in selling his businesses. Plus, he has been working with others on their exits too. Listen in for some key insights to making your exit as strong as possible. Get the show notes for 280 | Keys to Your Exit Strategy with Steve Little Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @SteveLittle #Business #Selling #Insights Give Leaders in the Trenches a review on iTunes!

Selling in business is part of the journey. Well, it is actually a huge part of your growth. No sales means no business. Sales has changed with the impact of social media. This interview is with Jack Kosakowski who runs a digital agency. He has been on the front lines of "social selling" for years. Jack shares the 3 keys to selling using social channels effectively. Get the show notes for 279 | How to Sell Socially with Jack Kosakowski Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @JackKosakowski ‏#Growth #Selling #SocialChannels Give Leaders in the Trenches a review on iTunes!

Get more referrals. Referrals have a sweetness in business that never gets old. Would you like to increase your word of mouth exposure? Today's interview is with Jay Baer, founder of Convince and Convert. Jay is also a New York Times bestselling author. We talk about what Jay says is Talk Triggers. Discover how to get more referrals. Get the show notes for 278 | Talk Triggers to Get Free Clients with Jay Baer Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @jaybaer #Referrals #Business #BestSelling Give Leaders in the Trenches a review on iTunes!

The competitive edge of business is getting harder and harder to grab. Before anything, you must captivate your audience with your messaging. In other words, you must FASCINATE them. Today, I'm honored to share my interview with Sally Hogshead. Sally is a renowned speaker and marketing expert who has created a compelling way to increase your competitive advantage and "fascinate" your prospects. Sally Hogshead is a New York Times bestselling author, Hall of Fame speaker, chief executive officer of Fascinate, Inc and a former advertising executive. Get the show notes for 277 | Finding Your Competitive Advantage with Sally Hogshead Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @SallyHogshead #MarketingExpert #Executives #Advertising #Culture Give Leaders in the Trenches a review on iTunes!

How do you build a business when it is so common to be positioned as a commodity? One aspect of that is to be intentional about how to be remarkable. Being remarkable is worthy of sharing with others. Today's interview is with Sue Falcone who operates the speaker bureau, , and she shares wisdom on being remarkable. You don't have to be a speaker to gain insight from this interview. Get the show notes for 276 | How to Be Remarkable with Sue Falcone Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #Insights #Executives #Speaker #Interview Give Leaders in the Trenches a review on iTunes!

Tim Sanders is an expert in relationship building. In today's world of takers and money makers, Tim believes in approaching business with the utmost compassion. In fact, this is what led him to his first of multiple million dollar deals. Adding value to the lives of others and stepping into the market with a charitable attitude is the new name of the game. Tune in as we delve deep on building stronger relationships. Get the show notes for 275 | The Killer Question to Build Relationships with Tim Sanders Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @sanderssays ‏#Business #Market #Expert #Compassion Give Leaders in the Trenches a review on iTunes!

We hear all about creating your BRAND in business. The most common approach is to focus 100% on a company brand. However, I believe that having a strong personal brand will fuel success in many ways. I have admired our guest today for years in what he has built in his industry. He answers the question...Company Brand or Personal Brand? He is Rand Fishkin of Moz, the premier resource for SEO tools in the industry. Rand is an icon to so many that have grown up learning from his training. Get the show notes for this interview. Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #Brand #Business #PersonalBrand #SEOTools Reviews on iTunes: Click Here