Growth Think Tank

Content Marketing is all the rage in marketing today. It's the strategy of creating valuable content that positions you as the authority in your market. Phil McGrath has built a business based on his passion for the idea of writing valuable content for people that crave it. Phil has been passionate about this topic for years and decided to fill a gap in the market to create valuable content for his audience. This journey started with a simple document and a passion for English premier league football (aka soccer) and now has him creating live radio segments for huge brands in his market. Discover the 3 principles of content marketing with our guest, Phil McGrath. Get the show notes for 049 Phil McGrath | 3 Principles to Content Strategy Success Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @katiekrimitsos #Authority #HugeBrands #Episode049 #Podcasts. Give Leaders in the Trenches a review on iTunes!

No more clones. No more being just like everyone in your industry. In episode 48, Kristen Brown shares how you can stand apart from everyone else by properly using a few simple aspects of branding. Kristen would know; after 15 years, she left corporate America to strike out on her own. Since creating and branding her own company, she has been featured on top radio and TV shows like "Live! With Kelly and Michael" . This episode is all about standing out and what is possible when you do. Join us in this conversation to get Kristen's perspective on establishing your personal brand. Get the show notes for 048 Kristen Brown | Brand Differentiation Is More Than Your USP Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #PersonalBrand #AspectofBranding #Episode048 #Podcasts Give Leaders in the Trenches a review on iTunes!

Every entrepreneur knows the value of sales to their business. However, most misunderstand what sales is really. Today we talk with Jill Konrath the author of three books on sales. Jill talks about the mindset of successful sellers and specifically we talk about how to connect with people that are crazy busy. Sales is essential to business growth so this episode is a powerful lesson for you to master the sales conversation. Get the show notes for 047 Jill Konrath | Mindset of the Masterful Seller Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @jillkonrath #SalesConversation #PowerfulLesson #Episode047 #Podcasts Give Leaders in the Trenches a review on iTunes!

We talk about mindset quite a bit here on Leaders in the Trenches…the reason is because it is so important. Mindset is the basis from which we make decisions, take action and lead our companies. Scott Duffy completely understands this, which is how he has been successful enough to take an idea to the point of selling it to Richard Branson. However, Scott had many failures along the way to success. Discover insights about "launching" your business directly from Scott Duffy. Get the show notes for 046 Scott Duffy | Your Path to Success is Littered in Failure Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @scottduffymedia #Failure #Passion #Episode046 #Podcasts Give Leaders in the Trenches a review on iTunes!

Everyone's journey to being an entrepreneur is a little bit different. However, I love the stories of finding a passion and making it your business. Adam Karwoski is one of those stories that follows a path to his own business. Adam develops social business strategies for corporate executives in the B2B space and he shares some great ways to listen in to your ideal prospects using social media. We even discuss a critical element to success in embracing social media: "What is your capacity for change?" Get the show notes for 045 Adam Karwoski | Social Business is Conversations and Relationships to Build Trust Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #SocialBusinessStrategy #Passion #Episode045 #Podcasts Give Leaders in the Trenches a review on iTunes!

Every entrepreneur I know wants to make a difference in the world yet they also want to build a life of freedom along the way. Laura Roeder did just that! After college, her career started in web design, but in 2008, the social media craze pulled her in a new direction. We talk about mindset issues and even the fears Laura faced on her journey to a business centered around "freedom". Learn from Laura's ups and downs in this episode. Get the show notes for 044 Laura Roeder | From Web Designer to a Business Based on Freedom Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #JourneytoBusiness #Freedom #Episode044 #Podcasts Give Leaders in the Trenches a review on iTunes!

Every expert can give you their "opinion" of the critical elements of business success. The truth is there are many critical elements that every business owner must master to grow and stabilize their business. Today, we dive into "follow up" with Patty Farmer who has a defined process for re-connecting with people to build a strong network of relationships. Patty is a master at building deep relationships that eventually pay off. I just love the part about asking better questions…listen in when Patty talks about her process. Patty has also recent won the SWIBA award for social media influencer of the year for 2014 which means she knows what she is talking about. Get the show notes for 043 Patty Farmer | Follow Up the RIGHT Way to Build Relationships Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @GetSocialSavvy #Payoff #BuildingDeepRelationship #Episode043 #Podcasts Give Leaders in the Trenches a review on iTunes!

The success of your business comes down to the number of quality conversations you are having. In my 20+ years experience in sales and growing my own companies, all the key elements came down to how good are you at conversations. Today we talk about what you are REALLY selling…it is NOT your services, programs, and packages. Listen in to find out what it is and get the 4 parts to to help you with your enrollment conversations. Get the show notes for 042 Gene Hammett | Enrollment Conversations that Get You Clients Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #QualityConversation #GrowingCompanies #Episode042 #Podcasts Give Leaders in the Trenches a review on iTunes!

If you do not have the business you want or dream of…this interview is for you. Kim Walsh-Phillips shares her journey from crying in your car after working 10 years to build her business to doing over a million in revenue. Kim's story really touched a nerve with me as she talks about the difficulties she has chasing prospects and not having a clear ROI for the work she did do. We dive into the specifics of how Kim changed her mindset first…then how she took practical steps to take her business to a new level. Check out the 3 specific steps she took that changed her business forever. Get the show notes for 041 Kim Walsh-Phillips | Changing Your Business Forever Starts with Mindset Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @KWalshPhillips #Revenue #Mindset #Episode041 #Podcasts Give Leaders in the Trenches a review on iTunes!

Marketing is a critical component to business success. In it's simplest terms, marketing is all about awareness and attention. Well, Tad Hargrave totally gets it and today we dive DEEP into niching. I am on a mission to interview everyone that has a book on "niching" and that includes the pending publishing of Tad's new book "The Niching Spiral". We go back to the time before Tad had his niche and the struggles he had. We look at how Tad discovered that he is a hippie that does marketing for hippies. Listen in to the interview as we uncover the critical elements of finding your niche. Get the show notes for 040 Tad Hargrave | When the Niche is Unclear Everything is a Struggle Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @TadHargrave #DeepNiching #NichingSpiral #Episode040 #Podcasts Give Leaders in the Trenches a review on iTunes!