Growth Think Tank

Many people mistakenly interchange "money" and "value." However, value comes first. Value is the relative worth of a service or product. Value is always from the perspective of the buyer. Our guest today is Bob Berg, Wall Street Journal bestselling author. Bob has written many books on sales and his perspective on value is critically important for leaders. Bob clarifies what he means with the quote "money is an echo of value." Get the show notes for 114 | Money Is An Echo Of Value With Bob Burg Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @BobBurg #Value #Money #Episode114 #Podcasts Give Leaders in the Trenches a review on iTunes!

Everyone knows WHAT they do, some people know HOW they do it, and yet very few people know their WHY. The WHY is really the most important part. David Mead shares with us how to discover your big why. David is a business partner with a hero of mine, Simon Sinek. who also wrote one of my favorite business books- "Start With Why." Simon and David have been taking this concept of "the WHY" to corporations for years now to help them define and understand this concept. This interview with David will help you understand the importance of knowing your WHY. Get the show notes for 113 | Discovering Your Big Why with David Mead Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @djmead #KnowingyourWHY #BusinessPartner #Episode113 #Podcasts Give Leaders in the Trenches a review on iTunes!

If you hate to sell, listen in here to this episode. Positioning yourself prior to the sale allows you to bypass the traditional sales process. Jack Mize, host of Influencers Radio, tells us how being the educator and the advocate allows you to eliminate the sales process. You probably understand what it takes to educate before the sale, but the "advocate" is someone that will really stand up for the success of their customers. Jack talks about positioning yourself as the authority simply by being an educator and advocate. Listen in to this episode to see what this means in your business. Get the show notes for 112 | How To Eliminate The Sales Process with Jack Mize Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @jackmize #TraditionalSalesProcess #Advocate #Episode112 #Podcasts Give Leaders in the Trenches a review on iTunes!

Adding new customers is the name of the game. There are many moving parts to growing a SAAS (Software As A Service) business to add those new customers. It takes savvy marketing and the ability to really solve a problem. Sujan Patel, VP of Marketing for When I Work, talks about the challenges of onboarding trial users-what not to do and the important aspects of success. Sujan shares the ins and outs he has learned to add 250,000 users in four years. Discover the fine line in marketing that Sujan had to learn the hard way. Get the show notes for 111 | Overcoming the Challenges of Customer Onboarding with Sujan Patel Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @sujanpatel #VPofMarketing #newCustomers #Episode111 #Podcasts Give Leaders in the Trenches a review on iTunes!

Understanding the strengths you have will help you grow your business faster than your weaknesses. When you develop your strengths to a point of mastery, you increase your chances of success. Scott Barlow with Happen to your Career shares how your strengths become the foundation to grow and move to higher levels of success. Listen in to understand and develop your strengths with this episode. Get the show notes for 110 | Understanding and Developing Your Strengths with Scott Barlow Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #FoundationtoGrow #UnderstandingtheStreghts #Episode110 #Podcasts Give Leaders in the Trenches a review on iTunes!

All leaders have a vision of the future that filters out distractions that come along with being an entrepreneur. Many times the vision does not come with the "how" of accomplishing it, because what they see is so big. Today, my guest Carolina Albano from Wholly Pops had a vision of a bright future where our children are empowered by natural food and healthy choices. Carolina's journey has not been easy and her time in the trenches continues, but I wanted to share her story with you to inspire you to envision bigger where you don't get stuck in the "how." See how Carolina's 100 year vision allowed her to break free of the trap of a job and become a social entrepreneur. After listening, check out the videos on The Wholly Pops KickStarter campaign. Get the show notes for 096 Carolina Albano | Using a 100 Year Vision to Drive You to Greatness Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @cfdalbano #Vision #SocialEntrepreneur #Episode096 #Podcasts Give Leaders in the Trenches a review on iTunes!

Content marketing is all the rage. To some people it's just a buzzword, but content marketing real. I wholeheartedly believe in content marketing because creating valuable content for your website such as blogs, videos and audio (i.e., podcasts) is important to grow your business. Every business that has an online presence is judged by the content they publish or don't publish. Get the show notes for 095 Gene Hammett | Why Content Marketing Is Not the Silver Bullet Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #ContentMarketing #Buzzword #Episode095 #Podcasts Give Leaders in the Trenches a review on iTunes!

Sales to many people represents the pushy and sometimes even the slimy. When you have even the slightest resistance to sales, you tend to look for ways to avoid it. Let me share a secret with you: this kind of thinking is hurting your business (and your bank account). Wes Schaeffer from The Sales Whisperer talks with me about Sales and the mindset that creeps into our heads causing us to make excuses about not making that sales call or even that follow- up call that is important to our business. Listen in to this interview to shift your sales into a new gear. Get the show notes for 094 Wes Schaeffer | Do You Believe Sales is a Dirty Word? Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #HurtingyourBusiness #Mindset #Episode094 #Podcasts Give Leaders in the Trenches a review on iTunes!

Many people have misconceptions about events. Not all events are three days and hundreds or thousands of people. In fact, events come in all sizes. Today we talk about small intimate events that can boost your business. Abbie Burhans with Event Foundations has worked in the hospitality industry for years and she now helps coaches (and others) organize their small events to showcase their brilliance. Listen in to this episode for a dose of creativity to grow your business. Get the show notes for 092 Abbie Burhans | The Power of Connecting Through a Live Event Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #misconceptionsaboutevents #growyourbusiness #Episode092 #Podcasts Give Leaders in the Trenches a review on iTunes!

Many entrepreneurs hold the common belief that "trying harder" will lead them to personal and financial success. They continue to try harder even though results are lacking. "Trying Harder" is not the solution. In fact, trying harder is the problem, because it keeps you from seeing what you need to see. Emily Chase Smith shares her journey from being a bankruptcy lawyer to becoming Financially Savvy. Emily talks about how she used to work harder to find her way (sound familiar?) to discovering the power of stepping back and gaining a new perspective. Get the show notes for 091 Emily Chase Smith | Trying Harder Is Not The Solution, It Is The Problem Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #TryingHarder #NewPerspective #Episode091 #Podcasts Give Leaders in the Trenches a review on iTunes!