The Edward Show

E32: Say what you will about the platform, but it won't change the fact that TwitterX Ads are CHEAP right now. Just like cheap ads when the Google Ad product launched or cheap ads when the Facebook Ad product launched, this opportunity will not last. The advertisers left, and the TwitterX ad product has changed a lot. The advertisers will return, and this opportunity will be gone. Seize it now.

E31: "In NYC yesterday, a gathering of thousands for Twitch streamer Kai Cenat's hyped giveaway got wildly out of hand, leading to injuries and arrests." I needed to know how this 21-year-old, Kai Cenat, got so big that thousands of zealous fans would gather in Union Square Park ON SHORT NOTICE to see him. I found out. I share it all.

E30: LK99 is a wild hype cycle. I talk about how friends and I capitalized off the: Facebook Libra currency hype cycle. Crypto hype cycle. Rolling fund hype cycle. + how you can get big in material sciences by jumping on this one. Hint: it involves exploiting the curious learner bias. Even if an ambient temperature superconductor takes longer than we think to come to fruition, LK99 is a tremendous opportunity for so many reasons.

E29: Brand equity. It's actually the same as domain authority in search engine optimization. It's very important. A bunch of dropshippers talking about how they're making tens of thousands in profit a month say the one thing they lack is brand equity. They switch from product to product, vertical to vertical, and they don't have a brand that has top-of-mind awareness or one that can charge a premium. Avoid this mistake.

E28: One of my best episodes so far. Sam Blond's Champagne Campaigns from his days running sales and revenue at Brex. Basically send gifts to your target customers. Make gifts proportional to the annual contract value. Send a note. Send a follow up email. You'll be amazed at what the reciprocity bias will do. + My private equity friend shares secrets of how founders exit their startups without a liquidity event. + Tell a VC if they record a Loom tearing apart your deck, you'll turn it into a video for them to use on TikTok, LinkedIn, YouTube Shorts, Twitter, and Instagram Reels. Irresistable way to hack venture capital engagement.

E27: How a nomad shepherd from East Turkey became a CPG king in the United States with a net worth of 1.9 billion dollars. Hamdi Ulukaya, the founder of Chobani, has an utterly ridiculous story with tons to learn. Here's how to: Disrupt U.S. CPG. Do marketing with no budget. Think about branding. Find product market fit. Recover from a startup disaster. Make billions of dollars as an immigrant shepherd. I think this is one of my best episodes, truly.

E26: Chris Koerner (@mhp_guy) is crushing. He finds local boomer-run businesses that are: In demand. Not online. He takes them online, 2x prices, and crushes. It's human nature to avoid what we're uncomfortable with, and Chris exploits this. Boomers are afraid of new tech. Chris isn't. He takes the money left on the table with these offline brick-and-mortar boomer-run businesses. Brilliant. + I give updates on my TikTok success. This is crazy. + I may have just learned a wild Twitter/X engagement hack. Very excited.

E25: There's enormous opportunity taking local boomer-run businesses online. Many of them are not online and refuse to do it as technology makes them uncomfortable. Chris Koerner (@mhp_guy) is doing it for them and is crushing. + A Discover Card executive's advice. + How I've had 3 videos go viral in the last week. + Twitter ads is an arbitrage opportunity, says Gary Vee's media buyer. + 😪, for real.

E24: Specifics perform better in titles and introductions for any type of content. Specifics build intrigue; a lesson from MrBeast. + I recently learned not to wait too long to give value in content. Give it early on. Show people this will be worth their time. + MrBeast's compensation philosophy is similar to Netflix's in the book, No Rules Rules: Netflix and the Culture of Reinvention.

E23: MrBeast's top advice for creators is to invest more time in ideating a video, article, or any content. 60 minutes of effort put into a mediocre idea is not as good as 60 minutes of effort put into a great idea - and some great ideas need time. In today's episode I take this advice to the test and share my results. Then I share my thesis on success, leverage, and consistency. Most people overestimate what they can do in two weeks but underestimate what they can do in two years. Consistency and vocality over time are everything.