The Edward Show
Edward Sturm
Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.
Episodes
Mentioned books
Jan 22, 2024 • 11min
Writing Tricks That Marketers Don't Know
E201: Writing tricks that I've found many marketers don't know. These are things I've learned from well over a decade of doing SEO and marketing at a high level. They're tricks to get people to click, become indoctrinated, and share. The article referenced in the podcast: https://edwardsturm.com/articles/tiktok-instagram-youtube-linkedin-hooks/ #copywriting #MarketingTips #writingtips #buildinpublic
Jan 21, 2024 • 7min
How to Hack Credibility and Get the Biggest Press Mentions as a New Company
E200: How new companies can hack credibility to: - Get press logos from the biggest publishers. - Get client logos from the biggest clients. All without even contacting the publishers and clients. #startups #gotomarket #publicrelations #conversionrateoptimization
Jan 20, 2024 • 9min
Directories - How I Get Industry Backlinks With Ease
E199: I just got 10 industry backlinks in two hours with this. Directories. There's a directory for everything, and many SEOs forget about this tenet of link-building. Here's what I did to get easy keyword-rich backlinks to my newsletter. #SearchEngineOptimization #linkbuilding #seo #gotomarket
Jan 19, 2024 • 10min
What to Do if You're Threatened Over Text
E198: If you ever get threatened over text, respond with, "Where are you? Let's meet." A story. #Threats #lifelessons #artofwar #LifeHacks
Jan 18, 2024 • 10min
I Pitched Jesse Eisenberg on a Startup at the St. Regis Hotel
E197: I pitched Jesse Eisenberg on a tech startup at the St. Regis Hotel in Midtown Manhattan. At the time, I had no startup or tech experience and had never given a tech pitch. And the person I was with kept calling Jesse, "Mark." Here's the story. #startups #ycombinator #angelinvestment #investorawareness
Jan 17, 2024 • 8min
What to Do if Your TwitterX Ad Is Halted
E196: What to do if your TwitterX ad is halted when running the TwitterX Ads Glitch. This is the top question I get about the TwitterX Ads Glitch, so I made an episode entirely dedicated to it. Here's what to do and what I do. #mediabuying #mediabuyer #growthhacking #buildinpublic
Jan 16, 2024 • 10min
Is Help a Reporter Out (HARO) Dead?
E195: I answer: 1. Easiest way to get backlinks? 2. How good is HARO, really? 3. If I want my new agency to rank for a special keyword, what should my content be like? #seo #searchengineoptimization #gotomarket #agencyseo
Jan 15, 2024 • 8min
The Pomodoro Technique - How I Went From 2 Burnouts to 0
E194: The Pomodoro Technique - four 25-minute work sessions separated by 3-5-minute breaks. Then, this group separated by a 20+-minute break. I do several of these each day. This is the productivity hack I use to put out: - This daily podcast (194 consecutive days) - A daily video (441 consecutive days) - A weekly newsletter (40 consecutive weeks) #lifehacks #lifehacking #productivity #ProductivityTips
Jan 14, 2024 • 11min
Do This to Stay Competitive as an Employee in 2024
E193: Recorded this for the UX designer I met last night. He wants to be competitive in the workplace. This episode is my exact advice to him. If you're an employee and you want to make more money than all your peers in 2024, do this. If you want to stay competitive as an employee, seriously, this is for you. #CareerGrowth #careeradvice #careerhacking #careertips
Jan 13, 2024 • 12min
What to Expect From Starting a New TikTok Account in 2024
E192: What to expect from starting a new TikTok account in 2024. TikTok provides some of the fastest growth possible, and it's near the top of my favored marketing channels. But it can be a bit funky with a new account. Here's what to expect. #growthhacking #gotomarket #tiktokmarketing #socialmediamarketing
